Practical Customer

To future-proof your business, you need to do more than merely offer high-quality and great service. You need to become Ridiculously Easy to Do Business With. This practical guide offers over two dozen categories of policies and behaviors that cause "friction" (frustration) for your customers and clients. If left unaddressed, you will undoubtedly see a steady exodus of customers as they seek more accommodating and aligned alternatives. Customers will leave you for competitors if you give them a reason to.

Customer Service Success, The 6 Keys To Deliver A World-Class Experience, offers you new solutions to the age-old challenges that you face in your business every day…How do you keep your customers happy so that they never leave you? How do you get your clients excited to come back to your businesses time and time again? How do you create raving fan customers that will tell all of their friends, family and colleagues that they must to do business with you? This book will answer all of these questions for you and more in a simple, easy-to-follow format that is entertaining and educational. ...

Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes. Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks. By the end of this book, you’ll be able to interview customers and potential customers with confidence.

The AI Revolution in Customer Service and Support is a practical guide for professionals who want to harness the power of generative AI within their organizations to create more powerful customer and employee experiences.

Real skills for the moments your training manual doesn't cover. Every shift brings a version of the same moment: someone is upset, confused, or pushing back, and you are the person standing there. Conflict Resolution and Communication Skills for Security Officers is a practical, people-first guide built for exactly that moment, written by a security operations manager who has spent years coordinating officers, training new hires, and handling the calls that come in when something goes wrong. This expanded Second Edition walks through a preface and 14 chapters, covering: De-escalation ...

Transform unpredictable leads into steady revenue without burnout by building a repeatable sales and marketing engine. If you are an overwhelmed founder or solo professional tired of chasing endless trends, this straightforward playbook delivers immediate clarity. Focus on consistent...

What if your first AI chatbot did something that actually mattered? Building AI Chatbots is a practical, business-focused guide for turning customer support chaos into a faster, calmer, more efficient experience. Instead of chasing flashy demos or trying to build a bot that does everything, this book shows you how to start where the value is highest support triage. Inside, you’ll learn how to identify the repetitive questions draining your team, narrow the scope to the use cases that matter most, and design conversations that help customers feel understood from the very first message. ...

Artificial Intelligence in Practice: For E-Commerce Sellers and Product Creators A Safe, Practical, and Future-Ready Guide to Using AI for Product Listings, Store Content, Customer Service, SEO, Marketing, Reviews, Operations, Sales Growth, and Responsible Online Selling Introduction Artificial intelligence is changing how products are listed, marketed, discovered, reviewed, and sold online. For e-commerce sellers, this creates exciting opportunities—but it also introduces serious responsibilities. AI can help create product titles, descriptions, bullet points, SEO keyword ideas, FAQs, ...

The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.

The former Executive Vice President of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business--any business--depends upon winning and keeping customers. In 39...

Grow Something Real: How to Start a Plant Nursery Business at Home You don't need acres of land, a commercial greenhouse, or a horticulture degree to build a real business out of your love for plants. You need a sunny corner, a handful of containers, and a plan that actually works. Who this How to Start a Plant Nursery Business at Home book is for This How to Start a Plant Nursery Business at Home book is written for hobbyist gardeners, plant collectors, and side-hustle seekers who want to turn their passion for growing things into genuine income — without quitting their day job or ...

Ditch the big-brand marketing confusion and build a reliable strategy that attracts local customers on a tight budget. Whether you run a bustling storefront, a salon, or a solo service business, you need actionable steps that fit into your chaotic schedule. This no-nonsense audio playbook cuts...

🚀 AI Tools. Real Results. Marketing That Works While You Sleep. What if you could automate your marketing, personalize every customer interaction, and double your ROI - without hiring a single employee? AI Marketing for Small Business is your step-by-step playbook to mastering artificial intelligence for growth, even if you don’t have a tech background or a full marketing team. You’ll learn how to: ✅ Generate high-performing content with AI - fast ✅ Predict customer actions and personalize marketing at scale ✅ Recover lost sales with AI-powered email and cart automation ✅ ...

The authors of Lean UX and Sense and Respond return with this deeply practical guide to Objectives and Key Results. OKRs are a simple but powerful goal-setting framework used by leading companies in every industry imaginable. This book will help you learn how to succeed with OKRs by using them to put your customers at the center of everything you do.

ARTIFICIAL INTELLIGENCE IN PRACTICE: FOR ENTREPRENEURS A Safe, Practical, and Future-Ready Guide to Validating Business Ideas, Understanding Customers, Improving Marketing and Sales, Streamlining Operations, and Growing Responsibly with AI Author: Dr. Mohamed-Ali Ibrahim Introduction Artificial intelligence is transforming how entrepreneurs research markets, validate ideas, understand customers, create content, improve sales, manage operations, and make business decisions. However, successful AI use requires more than simply entering prompts into a tool. Entrepreneurs must know when AI can ...

Unlock the transformative potential of artificial intelligence in your marketing strategies with 'AI for Marketers.' This essential guide breaks down complex AI concepts into practical, jargon-free insights, helping professionals across industries enhance productivity and innovation. Designed for managers, HR leaders, entrepreneurs, and marketers, this book offers tools and knowledge to integrate AI effectively without needing a technical background. Whether you're looking to streamline processes or personalize campaigns, you'll find step-by-step guidance tailored to your needs. Discover ...

You do not need to know every repair skill to start a handyman business. You need the right starter services, clear boundaries, fair pricing, and customers who trust you. Starting a handyman business can look simple from the outside. People need things fixed. You know how to handle basic repairs. So why not get paid for it? The challenge is that a real handyman business is more than carrying a tool bag. You need to choose the right services, avoid jobs outside your skill level, answer customer calls, estimate work, set prices, collect payment, keep records, ask for reviews, and build a ...

Unlock the secret to unbreakable customer loyalty in today’s fast-paced 2025 market with Locking In Loyalty - Mastering Switching Costs to Build Unbreakable Customer Bonds. As acquisition costs soar to 5-25 times the price of retention, per a 2025 Gartner study, and global churn hits 18%, per McKinsey, entrepreneurs, founders, sales and marketing leaders, and strategists face a critical challenge: how to keep customers from defecting to fleeting free trials. This groundbreaking book, penned by a seasoned business advisor with over 20 years in audit, finance, and consulting, reveals the ...

Master go-to-market strategy and drive revenue with actionable product marketing frameworks that actually work. Whether strategizing on your morning commute or deep in focused learning before a launch, this empowering guide replaces abstract theory with concrete execution. Transform insights...

Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic.