Practical Marketing

Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.

The Modern Evolution of the Art Industry: How the Global Art Market Changed from the 20th Century to the 21st explains how art became a modern industry shaped by dealers, museums, critics, auction houses, collectors, financiers, media, and global wealth. Rather than treating the art world as a closed cultural sphere, this book shows how artistic reputation and market value were built through institutions, networks, and commercial strategy. It gives readers a practical understanding of how influence moved through the art system and why certain artists, cities, and markets came to dominate. ...

Discover the powerful economic ideas that reshaped modern policy and continue to influence central banks today. Money, Markets, and Stability: Understanding the Principles and Legacy of Monetarism explores one of the most important schools of thought in twentieth century economics. Rising as a direct challenge to Keynesian orthodoxy, monetarism emphasized the central role of money supply in driving inflation, stability, and growth. From Milton Friedman’s groundbreaking theories to real-world applications in the United States, the United Kingdom, and beyond, this book provides a clear and ...

Milton Friedman Explained: Free Markets, Monetary Policy, Inflation Control, Capitalism and Freedom, School Choice, Economic Liberty, and the Power of Individual Choice in Modern Society is a clear, engaging, and comprehensive guide to one of the most influential economists of the twentieth century. Designed for modern readers, this book breaks down Friedman’s most important ideas in a way that is both accessible and deeply insightful, making it perfect for beginners, students, and anyone interested in understanding how economics shapes the world around them. Inside, you will explore ...

Are you ready to unlock the world of online income and start your journey as an affiliate marketer? Affiliate Marketing for Beginners is the ultimate guide for anyone looking to build a profitable online business from scratch, even with no prior experience. This comprehensive book walks you step by step through the fundamentals of affiliate marketing, showing you how to choose the right programs, promote products effectively, and generate consistent revenue. You’ll learn how to identify profitable niches, understand your target audience, and create content that converts visitors into buyers.

Too much revenue? Have you ever known a company to be in trouble because of too much revenue? Of course not. This book shows you how to gear up and jumpstart your revenue. That's it. Revenue. The best way of beefing up the bottom line is to feed the top line. Here are some things you’ll learn from Marketing Outrageously: Marketing outrageously is the safest way to go. (Really.) How to feel comfortable pushing the outrageous envelope. (Cool.) When to ask the most important question to lead to outrageous results. (Color yourself: listening.) Don't mistake this book for just sales and ...

[Comes With Access To Your Personalized Companion Course] + A Digital Prompt Book + Beta Access to My Upcoming Book 📅 9 ruthless days. 💰 0 tech degree. Designed to help AI Beginners who are afraid of code, but yearn to have passive income with AI. ❌ No filler, no ethics panel, no reposted blog articles. ✅ Author is a REAL human who has already burned through all the shiny objects. ✅ Action > Theory STOP. Before you spend another dollar on AI-gnerated fluff courses or sink in all the free advice that goes nowhere... Read this. I PAID 10437 DOLLARS FOR OVERLY-HYPED AI COURSES SO ...

Wealth, Freedom, and Markets: Exploring the Economic Ideas of Adam Smith Discover the timeless wisdom of Adam Smith, the father of modern economics, in this clear and engaging exploration of his most influential ideas. From the revolutionary arguments of The Wealth of Nations to the moral insights of The Theory of Moral Sentiments, this book unpacks Smith’s vision of how markets, morality, and society work together to create prosperity. Inside, you’ll learn how Smith’s analysis of the division of labor transformed our understanding of productivity, why his critique of mercantilism ...

Books on marketing analytics tend to be quite academic, with an emphasis on precision and statistical significance that are rarely ever achievable in the corporate world. Having worked in marketing for companies of all sizes, I realize the sharp divide between how analytics are taught and how they are used. Decisions - even in very large companies - are usually made quickly with very imperfect data.

The concept of using storytelling in personal and business applications is not new. The idea of using stories in our daily lives is embedded into the human condition. People are instinctively drawn to hearing stories and telling stories. This is certainly not the first book on storytelling or even the first book on storytelling in business and other situations. However, many of the books on storytelling concentrate on making the case for using stories in business and everyday situations. As the title implies, this book takes a more practical approach to storytelling. The book focuses on the...

Unveiling the much-anticipated eBook, "The Art of Raising and Marketing Premium Beef," a comprehensive, must-read guide that illuminates the path to successful and profitable Gelbvieh cattle farming. Packed full of indispensable insights and practical strategies from start to finish, this exceptional resource delves deep into the world of the highly-regarded Gelbvieh breed. It kick-starts your journey with an intriguing journey through the history and origins of Gelbvieh cattle, shedding light on their unique characteristics and why they make a preferable choice for beef production. The ...

Practical Digital Marketing for Beginners is a clear, grounded introduction to digital marketing for listeners who want to understand how online marketing actually supports real business goals. Instead of trends, hype, or shortcuts, this book focuses on fundamentals—helping beginners learn how digital channels work together to build visibility, trust, and meaningful customer relationships over time.

Personal Injury Lawyer Marketing is the master class on marketing for personal injury firms, with examples from some of the biggest names in the industry. It will show you how much to invest in marketing and where to invest it, covering the main channels that drive business so you can determine which are best for you. Armed with this knowledge, you can generate more leads—and take your law firm from good to GOAT.

If you can click, you can design - with Canva! Ever wished you could create stunning social media posts, eye-catching marketing materials, or professional-looking designs without spending hours learning complicated software? Canva for Beginners is your ultimate guide to mastering Canva, the easy-to-use design tool that makes anyone a designer! With step-by-step instructions, insider tips, and practical exercises, this book will take you from a complete beginner to a confident creator. Whether you're a business owner, content creator, student, or just someone who loves beautiful visuals, ...

Build a fabulous career in real estate from day one, whether it's your full-time job or a side hustle, with these practical, real-world insights—now updated and expanded for today's fully digital world Despite soaring prices, home ownership continues to be on the rise, with more than half of...

The agency market’s not oversupplied, it’s just under-differentiated. Discover the five-step blueprint for creating your lasting competitive advantage.

Most traders stare at price. Professionals watch volume. Because price tells you what happened… But volume tells you who made it happen. If you’ve ever: Bought a breakout that failed minutes later Sold into panic right before the reversal Held a winner too long and gave back profits Felt like the market was always one step ahead of you …it’s not because you lack intelligence. It’s because you haven’t learned to read participation. And participation is revealed through volume. What You’ll Learn Inside This Book This is not a theory-heavy textbook. This is a practical, beginner-...

Running a small business in 2025 isn’t about working harder — it’s about working smarter. Artificial Intelligence has become the ultimate competitive advantage for entrepreneurs, solopreneurs, and local businesses ready to scale efficiently. This book gives you a step-by-step roadmap to transform your business using ChatGPT, Canva, Zapier, and other AI-powered tools — no coding or technical background required.

Construction Genius logically breaks down complex concepts into small components so any construction leader understands how to be more effective. Construction Genius covers topics as broad as how to structure a meeting so you reach an agreement on how to solve problems every time, to how to have tough conversations without ruining relationships, to how to build better teams that deliver profitable projects . . . and the one question that will save you $1 million, guaranteed.

The world of business-to-business revenue generation has evolved to the point that, no matter what your functional role, account-based marketing (ABM) will play a pivotal part in your individual and company's success or failure.