Practical Marketing

Books on marketing analytics tend to be quite academic, with an emphasis on precision and statistical significance that are rarely ever achievable in the corporate world. Having worked in marketing for companies of all sizes, I realize the sharp divide between how analytics are taught and how they are used. Decisions - even in very large companies - are usually made quickly with very imperfect data.

The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.

Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.

[Comes With Access To Your Personalized Companion Course] + A Digital Prompt Book + Beta Access to My Upcoming Book A passive income stream? That works for you 24/7? No tech degree required! Straight-To-The-Point. Guided activities. No fluff. No jargon. No ethics committee. Just shortcuts. Just action. Imagine extorting AI. Business plans. Niche secrets. Market intel. Cashflow detonators. This isn’t a guide. It’s a backdoor. Into AI’s vault. This is where AI tools beyond chatgpt stop being novelties and become your covert ops team for deep market research, for crafting an undeniable ...

This book is for first-time startup founders in the B2B space. Maybe you’re a software engineer, product manager, salesperson, doctor, or lawyer building your first startup. My bet is that although you’re an expert at your technical skill, you yourself recognize that there’s a lot to learn when it comes to building a product, marketing it to a specific audience and overall running a company.

Discover the powerful economic ideas that reshaped modern policy and continue to influence central banks today. Money, Markets, and Stability: Understanding the Principles and Legacy of Monetarism explores one of the most important schools of thought in twentieth century economics. Rising as a direct challenge to Keynesian orthodoxy, monetarism emphasized the central role of money supply in driving inflation, stability, and growth. From Milton Friedman’s groundbreaking theories to real-world applications in the United States, the United Kingdom, and beyond, this book provides a clear and ...

Unlock the hidden mechanisms that shape your choices, desires, and perceptions. Influence by Design: How Advertising Shapes Consumer Behavior and Thought takes you inside the unseen architecture of persuasion that defines modern consumer culture. This book reveals how advertising manipulates psychology, identity, and society—not through overt force, but through subtle techniques that feel natural, effortless, and even empowering. Drawing from theories in psychology, sociology, linguistics, and cultural studies, this work explores how attention is captured, how emotions are triggered, and ...

Wealth, Freedom, and Markets: Exploring the Economic Ideas of Adam Smith Discover the timeless wisdom of Adam Smith, the father of modern economics, in this clear and engaging exploration of his most influential ideas. From the revolutionary arguments of The Wealth of Nations to the moral insights of The Theory of Moral Sentiments, this book unpacks Smith’s vision of how markets, morality, and society work together to create prosperity. Inside, you’ll learn how Smith’s analysis of the division of labor transformed our understanding of productivity, why his critique of mercantilism ...

[Comes With Access To Your Personalized Companion Course] + A Digital Prompt Book + Beta Access to My Upcoming Book 📅 9 ruthless days. 💰 0 tech degree. Designed to help AI Beginners who are afraid of code, but yearn to have passive income with AI. ❌ No filler, no ethics panel, no reposted blog articles. ✅ Author is a REAL human who has already burned through all the shiny objects. ✅ Action > Theory STOP. Before you spend another dollar on AI-gnerated fluff courses or sink in all the free advice that goes nowhere... Read this. I PAID 10437 DOLLARS FOR OVERLY-HYPED AI COURSES SO ...

Hundreds of books are there about ""How to make money from stocks?"" Still 80% small investors suffer loss in the stock market. Why? Plenty of free trading tips are available across Television and Internet; still maximum small investors are unable to earn significant return consistently from trading. Why? Why maximum individuals still consider the stock market as a place for gambling? Investing in high-quality business (stock) at the right price and holding them for a reasonable period is the only way for wealth creation.Written in an easy-to-understand and simple language, this book will ...

Construction Genius logically breaks down complex concepts into small components so any construction leader understands how to be more effective. Construction Genius covers topics as broad as how to structure a meeting so you reach an agreement on how to solve problems every time, to how to have tough conversations without ruining relationships, to how to build better teams that deliver profitable projects . . . and the one question that will save you $1 million, guaranteed.

Unveiling the much-anticipated eBook, "The Art of Raising and Marketing Premium Beef," a comprehensive, must-read guide that illuminates the path to successful and profitable Gelbvieh cattle farming. Packed full of indispensable insights and practical strategies from start to finish, this exceptional resource delves deep into the world of the highly-regarded Gelbvieh breed. It kick-starts your journey with an intriguing journey through the history and origins of Gelbvieh cattle, shedding light on their unique characteristics and why they make a preferable choice for beef production. The ...

Most project managers don't have a formal education. Unfortunately, they need to collect bits and pieces of knowledge all over the internet. Sometimes, it feels like you need to fly an airplane while still building it. Moreover, there's a huge gap between the theory and practice of project management! You can spend hundreds of hours and thousands of dollars on certifications, but still, you won't know what to do with all this knowledge. You won't feel confident about running a project in a real company with a real team. That's why reading Project Management Institute's PMBOK® Guide is not ...

Too Nice for Sales is a compilation of moments of my life and what those moments taught me about sales techniques. I currently run one of the most successful real estate teams in the country, and our team utilizes the sales approaches found in this audiobook; they are based on Biblical principles. More than 10 years ago, I had a crisis of faith, as I learned how to be a successful salesperson while wrestling with dishonest techniques to make a sale. This audiobook is a deep dive into what I learned during these struggles and core reason my business is a success today.

This textbook has three target audiences. First, students taking courses in international marketing or global marketing can use this as a primary textbook. Second, students taking a course in principles of marketing where their professor intends to expand their knowledge due to the globalization of marketing functions in today’s world economy can use this as a supplemental textbook. Thirdly, practitioners of marketing who intend to expand their international knowledge, and perhaps engage in international marketing in the near or distant future, can use this.

This book walks you through the "need-to-know" aspects of artificial intelligence, including natural language processing, speech recognition, and the power of machine learning to show you how to make the most of this technology in a practical, tactical way. Case studies show how real-world companies are taking the next leap forward. Artificial intelligence and machine learning provide a data-driven basis for more robust and intensely-targeted marketing strategies - and companies that effectively utilize these latest tools will reap the benefit in the marketplace.

How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.

If you can click, you can design - with Canva!Ever wished you could create stunning social media posts, eye-catching marketing materials, or professional-looking designs without spending hours learning complicated software? Canva for Beginners is your ultimate guide to mastering Canva, the easy-to-use design tool that makes anyone a designer! With step-by-step instructions, insider tips, and practical exercises, this book will take you from a complete beginner to a confident creator. Whether you're a business owner, content creator, student, or just someone who loves beautiful visuals, this...

Ready to escape the 9–to–5, build multiple income streams, and launch a business that actually fits your life? This powerful 2-in-1 collection combines Practical Passive Income Mastery Blueprint and The Practical Starting a Business Blueprint to give you proven strategies and step-by-step guidance for taking control of your financial future.

Introducing the ultimate guide for aspiring homesteaders ready to take on the challenge of building a self-sufficient lifestyle. Whether you're a newbie or a seasoned homesteader, this eBook is packed with powerful insights to help you thrive in the homesteading world.Discover the secrets to assessing your finances and resources, setting realistic goals, and designing a sustainable homestead plan that works for you. Learn how to balance your budget, maximize homestead income, and manage your finances with ease. Explore the world of alternative currencies, develop a marketing strategy for ...