Customer Engagement

Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization. 

While instant communication is now easier than ever, people's attention is spread thin, time has never been more valuable, and disengagement in both customers and employees is at an all-time high. This means most brands never reach their full potential. But what would it look like if your customers were no longer disenchanted from being chased across the internet and hounded for likes, shares, opt-ins, and purchases?

Transform Your Passion into Profit and Build a Thriving TikTok Shop Business! Discover the secrets to dominating social commerce, driving sales with engaging content, and building a brand that thrives on the world’s fastest-growing platform. In “How to Start a Profitable TikTok Shop Business,” you’ll unlock the strategies and insights needed to turn your passion into a profitable venture. In this completely comprehensive guide, you’ll learn: • How to harness TikTok’s algorithm to maximize your reach and engagement, ensuring your content gets seen by the right audience. • The...

The Customer Journey Explained is a beginner-friendly guide to understanding how people move from first awareness to genuine engagement in the digital world. It breaks down the customer journey into simple, manageable stages—helping listeners communicate with clarity, reduce overwhelm, and guide audiences forward with confidence. This book explains how awareness, interest, and engagement work together as a natural progression rather than a complex funnel.

In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it-without ever needing to reach out to a live customer success manager.

When it comes to running a business, the most important decisions a leader makes are not about products or locations - they're about people. For the past 33 years, Dee Ann Turner has been recruiting, training, and retaining some of the best employees in the restaurant business. Now she's ready to share her secrets on how to build, sustain, and grow an organizational culture that attracts world-class talent and consistently delights customers, no matter what your industry.  

Learn how to become a great manager in this Wall Street Journal bestseller from the leadership experts at FranklinCovey. The essential guide when you make the challenging yet rewarding leap to manager. Based on nearly a decade of research on what makes managers successful, Everyone Deserves a...

Learn to launch, grow, and scale your membership business with Stu McLaren, founder of Membership.io and host of the Marketing Your Business podcast. Are you tired of wondering how much money you'll make every single month? Do you wish there was an easier way to predict your income and watch...

Unlock the potential of the subscription economy with "Subscription Models"—your comprehensive guide to building a thriving subscription-based business. In today’s evolving market landscape, understanding and leveraging subscriptions can provide a steady revenue stream and unparalleled customer loyalty. This book navigates you through every step of the process, from conceptualizing your offering to creating a sustainable business model. Begin your journey with an insightful exploration of the power of subscriptions, examining how they have transformed business models and why they matter...

Ice Cream Shop Success in Winter: Mastering the Art of Year-Round Frozen Delights and Hot Profits" is your essential guide to thriving in the ice cream business during the chilly months. Krystle Phillips, a seasoned ice cream entrepreneur, shares invaluable strategies and tips to transform your shop into a winter haven of delight. From crafting enticing winter flavors to creating a cozy ambiance, this book is your recipe for prosperity. Discover the secrets to hosting winter events, launching creative marketing campaigns, and building lasting community connections. If you're ready to turn ...

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

AI for Marketing & Sales Mastery is the ultimate guide for professionals looking to leverage the power of AI to transform their marketing and sales strategies. This comprehensive book takes you step by step through the exciting and evolving world of AI-powered marketing, offering practical insights on how to stay ahead in a competitive landscape.

Small choices. Big shifts. This book makes customer psychology usable for real impact. - Nir Eyal, best-selling author of Hooked: How to Build Habit-Forming Products --- Ever wonder why customers abandon their carts over a $2 fee—but pay $6 for coffee without blinking? The answer isn’t in your funnel. It’s in their heads. In The Psychology of CX 101, customer experience expert Mark Levy delivers a practical field guide for understanding—and designing for—the real psychology behind every customer decision. With 25+ years in CX, Levy shows you how simple behavioral tweaks can drive ...

There is a need for more accurate, meaningful and actionable survey results in every organization that gathers feedback through online surveys and paper forms. This book is written for: • Those who create surveys for customers, students, members, employees, alumni, or prospects • Do-it-yourself’ers who use web-based survey tools • Evaluation Committee members responsible for improving their course evaluation forms • Tradeshow organizers who gather feedback from exhibitors and attendees • College Administrators who interpret and act on faculty evaluation results • Customer ...

Unlock the power of engagement with "Engaging Seasons," a comprehensive guide to mastering the art of themed and seasonal prizes. Dive into a world where motivation meets creativity, and discover how to energize your audience, be they employees, customers, students, or social media followers. In the first chapter, you'll unravel the psychology behind prizes, exploring their historical roots and the irresistible allure of themed and seasonal giveaways. Learn how these rewards can transform ordinary experiences into extraordinary memories. Crafting a prize strategy is pivotal, and the second ...

Are you a small business owner feeling overwhelmed by the whisper of 'AI' but unsure how it applies to *your* bottom line? This isn't another technical deep-dive into algorithms; it's your no-nonsense guide to harnessing artificial intelligence for tangible business results. 'AI for Small Business Growth' delivers actionable strategies to automate tedious tasks, personalize customer experiences, supercharge your marketing, and streamline operations – all explained in plain English with real-world, current examples you can apply today. Forget the fear and jargon; discover how AI can be ...

**Dive into the Art of Brand Mastery with "Brand It Yourself" – The Ultimate Guide to Elevating Your Business!** Step into the world of brand creation and transformation with "Brand It Yourself", an indispensable resource crafted to ignite the magnetic appeal of your business. Whether you're a startup entrepreneur, a small business owner, or at the helm of an evolving company, this guide is your compass to navigating the vibrant landscape of brand identity. Embark on a journey through 30 insightful chapters that unfold the secrets to establishing a resonant brand identity and a robust ...

Mark Hillary has worked on words for astronauts, ambassadors, politicians and business leaders. In particular, his expertise in blogging has been utilized by several Chief Executives across the world. They want to be seen on the social networks, blogging and creating great content for their business, but they don’t have the time. In this book, Mark recounts the failures and successes of working with many of these senior executives on what has now become known as ‘content marketing’ – or ghost-blogging for CEOs. Mark isn’t a university-trained marketer or a self-declared social ...

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as...

Unlock the full potential of your creative spirit and entrepreneurial drive with Print-on-Demand Power, your ultimate guide to thriving in the dynamic world of custom merchandise. This insightful eBook leads you through each pivotal step in launching and scaling a profitable print-on-demand business, whether you're an ambitious newbie or a seasoned pro looking to diversify your offerings. Dive into the essentials of the print-on-demand landscape, starting with a comprehensive introduction that demystifies the benefits and future trends of this innovative business model. Discover the art of ...