Customer Engagement

Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.

While instant communication is now easier than ever, people's attention is spread thin, time has never been more valuable, and disengagement in both customers and employees is at an all-time high. This means most brands never reach their full potential. But what would it look like if your customers were no longer disenchanted from being chased across the internet and hounded for likes, shares, opt-ins, and purchases?

The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers. 

Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.

When it comes to running a business, the most important decisions a leader makes are not about products or locations - they're about people. For the past 33 years, Dee Ann Turner has been recruiting, training, and retaining some of the best employees in the restaurant business. Now she's ready to share her secrets on how to build, sustain, and grow an organizational culture that attracts world-class talent and consistently delights customers, no matter what your industry.

In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible", they can be measured and managed - with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.

The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.

Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the audiobook provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2.

In a world that moves at the speed of a click, connection is the golden key to unlocking a universe of engaged customers and unparalleled business growth. "The Art of Connection" guides you through this intricate network of digital relations with finesse, shedding light on the profound ways we can forge bonds in the era of screens and pixels. Embark on a journey into the heart of customer interaction in the digital landscape. The book begins with the evolution of customer affairs in the virtual domain and seamlessly transitions into the art of long-term digital engagement, teaching you how ...

Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape. 

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

There is a need for more accurate, meaningful and actionable survey results in every organization that gathers feedback through online surveys and paper forms. This book is written for: • Those who create surveys for customers, students, members, employees, alumni, or prospects • Do-it-yourself’ers who use web-based survey tools • Evaluation Committee members responsible for improving their course evaluation forms • Tradeshow organizers who gather feedback from exhibitors and attendees • College Administrators who interpret and act on faculty evaluation results • Customer ...

As humans, we are greatly influenced by our relationships. We each enjoy being members of loyalty programs and networking groups that align with our goals. We have selected and continue to go to the same supermarkets, gas stations, banks, and purchase from only select companies. This happens because of an unspoken relationship that exists with these businesses and brands. They make us happy, we trust them, and their consistency is calming in a chaotic world with too many choices.

From executives complaining that their teams don’t contribute ideas to employees giving up because their input isn’t valued—company culture is the culprit. Courageous Cultures provides a road map to build a high-performance, high-engagement culture around sharing ideas, solving problems, and rewarding contributions from all levels.

Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years not because of macroeconomic stress but because there is an emerging generation that is radically changing the rules of customer engagement.

Dive into the all-encompassing guide of the digital business world in "The Online Entrepreneur's Playbook". This eBook dissects the concepts of online entrepreneurship in a comprehensive yet engaging manner. The guide unravels the landscape of online businesses. Delve into what they imply, discern the untapped potential of e-commerce, and stay updated with the current trends revitalizing the digital market arena. It aims to assist in understanding your chosen niche and shaping your unique online business idea. Transform your vision into reality with a systematic approach, focusing on the ...

Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you to: start from scratch and attract your first members; find and design the perfect platform for your community; keep members engaged, sharing expertise, and helping each other; create a magnetic community culture—unique from any other online destination; position you and your organization at the center of your field; and budget for your community with a detailed breakdown of costs and resources required.

Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. The authors outline the ten foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey.

Sales engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a sales engagement strategy is so important, and it walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way.

There should only be one success metric in business and thatʼs happiness. A Yellow Goldfish is anytime a business does a little extra to contribute to the happiness of its customers, employees, or society. Based on nearly 300 case studies, Yellow Goldfish provides a nine-part framework for happiness-driven growth, productivity, and prosperity in business. Yellow Goldfish is broken into three main sections: Section I outlines the Why. It explores the history and science of happiness and the background on the metaphor of a Yellow Goldfish. Section II showcases the What. We’ll uncover nine ...