Attract Customers

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience (CX). Learn how to investigate, diagnose, and act on what's blocking teams. Gather the evidence and data that better inform decisions, leading to increased satisfaction, conversion, and loyalty.

Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.

Struggling to find the perfect name for your business? Your business name is the first thing customers see—and the one thing they’ll never forget. A weak, boring, or confusing name can kill your brand before it even starts. But a creative, catchy, and powerful name? It can make you stand out, attract customers, and position your business for long-term success. That’s exactly what 500+ Name Ideas for Your Business delivers. Inside this practical guide, you’ll discover: • A massive list of 500+ business name ideas for every industry: tech, fashion, food, coaching, consulting, e-...

The Art of Selling to the Affluent, 2nd Edition offers a detailed landscape of today's affluent. Put yourself ahead of the competition by knowing how the recession has affected purchasing behavior and where the opportunities are moving forward.

“5 Ways to Boost Online Presence & Attract Customers Today” is a no‑fluff playbook for resource‑strapped entrepreneurs who need results before their coffee gets cold. After a whip‑smart introduction that shames “maybe later” procrastination, author Tom Brooks distills digital success into five non‑negotiables. Brooks reminds readers that every 60 seconds 6 million people shop online and a competitor wins because their site loaded 0.8 seconds faster. Chapter 1 fixes the foundation—site speed, mobile‑first layouts, Google Core Web Vitals, and crystal‑clear value ...

Packed with actionable insights, success stories, and expert guidance, Google Business Profiles is your roadmap to dominating local search and turning online visitors into loyal customers. Whether you’re a small business owner, entrepreneur, or marketer, this book equips you with the tools to stand out, grow, and thrive in today’s digital landscape.

In Attract & Keep Customers for Life, I will walk you through my proven, step-by-step process to develop your brand, build trust with customers and prospective clients, and be looked upon as an expert in your industry.

El mundo de las ventas ha cambiado, pero muchas empresas, vendedores y emprendedores siguen usado tácticas viejas, o peor, no usan ninguna. Esta situación es más complicada en un entorno donde todos compiten por la atención de su cliente y si la logran, luego se encuentran en la lucha por precio. La venta disruptiva te mostrará no solamente cómo llamar la atención de tus clientes, sino cómo generar interés, presentar ofertas irresistibles y cerrar más negocios.

What if your company saw a raise in the standards of customer service? Would your business receive better online reviews? What if your company received more business from satisfied repeat customers and word of mouth? Would this be a benefit and add to your bottom line? The 7 Concepts of Customer Service is a practical guide and step-by-step resource that will help your company and your team foster an environment that is focused on delivering excellent customer service. In this short, and easy-to-follow book, you discover the Concepts by Joshua Kangley, that he has used to help him receive ...

Achieve Market Domination through Digital Marketing, Even with Limited Time and Budget. Are you a small business owner with big dreams, feeling overwhelmed by the maze of digital marketing? You’re not alone. Many small business owners struggle to keep up with SEO, social media, and online advertising while juggling daily operations. This game-changing guide simplifies digital marketing, turning struggles into strengths and helping you scale like never before.

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Are you looking to stand out from your competition? Uhh, is that even a question? Of course, you are! Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it. It offers 10 ways to attract raving customers. Purple represents “a little extra” whereas the goldfish stands for “differentiation.” A Purple Goldfish is defined as any time a business purposely goes above and beyond to provide a little something extra to differentiate the experience and honor the relationship.

You have a great product, but you hate the idea of being "salesy." The fear of marketing is what keeps most solopreneurs from ever making a sale. You've created something valuable, but the thought of pushing it on people feels inauthentic and wrong. So you do nothing, and your business never gets off the ground. What if you could attract your perfect customers by giving them a gift? The Irresistible Lead Magnet is Day 13 of your 30-day challenge, and it will transform your relationship with marketing. This book shows you how to create a high-value free resource that solves a real problem ...

62 Free Ways to Grow Your Business Profits will stimulate hundreds of breakthrough ideas for you to ponder. Quite simply, the program takes a revolutionary approach to marketing that is more powerful than any other marketing force you've ever encountered before! Jay Levinson is like a walking encyclopedia of marketing insight.

This guide will walk you step by step through all the essential phases of finding new customers for your business. New customers and more sales are essential for profit and growth. As a business owner-manager you should have a specific program for regularly developing new accounts. This Guide presents a systematic approach to finding, getting, and keeping customers whose sales volume produces profit for you. My name is Meir Liraz and I'm the author of this book. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management. This is backed up by my own...

What can you do to get seen, heard, chosen—and chosen first? That online marketing challenge is the number one struggle for most online business owners.

The missing piece of Internet marketing that almost all business owners miss is transforming themselves into an authoritative brand that attracts their ideal customers. Yes, traffic is very important for getting your prospects to find you Online. However, most social psychologists would agree the secret sauce for small business owners, entrepreneurs, and salespeople is being chosen over your competition is to be viewed as a "Trusted Advisor".

Employees don't work for companies; they work for people. The more irresistible you are as a leader, the more pull you have for employees to want to stay and for your customers to remain loyal. In The Magnetic Leader, Roberta Matuson asks us to consider that the quality of a company's leadership is the most important factor in attracting and retaining high-quality employees.

Business owners all over the world have changed incomes and lives through learning the art of generating clients in the digital age. The trouble with most methods that people learn on the internet is that, they often require a ton of ad spend or a large social media following.