Consumer Research

Product List
    • How and Why We Shop and Buy
    • By: Kit Yarrow
    • Narrated by: Ann Osmond
    • Length: 6 hrs and 23 mins
    • Release date: 07-27-20
    • Language: English
    • 4.5 out of 5 stars 6 ratings
    • In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

    Included in Plus membership
    • The Psychology of Persuasion
    • By: Robert B. Cialdini
    • Narrated by: Robert B. Cialdini
    • Length: 20 hrs and 43 mins
    • Release date: 05-04-21
    • Language: English
    • 4.5 out of 5 stars 2,236 ratings
    • In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

    Regular price: $33.29 or 1 credit

    Sale price: $33.29 or 1 credit

    • The Magic Words for Influence and Impact
    • By: Phil M. Jones
    • Narrated by: Phil M. Jones
    • Length: 1 hr and 14 mins
    • Release date: 12-01-17
    • Language: English
    • 4.5 out of 5 stars 11,629 ratings
    • Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....

    Regular price: $7.79 or 1 credit

    Sale price: $7.79 or 1 credit

    • Secrets for Selling to the Subconscious Mind
    • By: Dr. A. K. Pradeep
    • Narrated by: Hari S. Patel
    • Length: 9 hrs and 15 mins
    • Release date: 07-10-20
    • Language: English
    • 4 out of 5 stars 7 ratings
    • The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

    Included in Plus membership
    • The Politics of Mass Consumption in Postwar America
    • By: Lizabeth Cohen
    • Narrated by: Karen White
    • Length: 21 hrs and 43 mins
    • Release date: 06-05-18
    • Language: English
    • 4 out of 5 stars 16 ratings
    • In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life....

    Regular price: $25.79 or 1 credit

    Sale price: $25.79 or 1 credit

    Included in Plus membership
    • The New Paradigm for Connecting Brands to People
    • By: Marc Gobe
    • Narrated by: DeMario Clarke
    • Length: 12 hrs and 42 mins
    • Release date: 02-28-13
    • Language: English
    • 4 out of 5 stars 83 ratings
    • Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people....

    Regular price: $24.95 or 1 credit

    Sale price: $24.95 or 1 credit

    Included in Plus membership
    • How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe
    • By: Tom Asacker
    • Narrated by: Tom Asacker
    • Length: 2 hrs and 2 mins
    • Release date: 01-31-14
    • Language: English
    • 4 out of 5 stars 48 ratings
    • In this thought-provoking and entertaining book, Tom Asacker pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior....

    Regular price: $15.46 or 1 credit

    Sale price: $15.46 or 1 credit

    Included in Plus membership
    • What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
    • By: Gad Saad, David M. Buss - foreword
    • Narrated by: Matthew Josdal
    • Length: 11 hrs and 21 mins
    • Release date: 12-03-19
    • Language: English
    • 4.5 out of 5 stars 106 ratings
    • For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves - this is a fascinating listen....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

    Included in Plus membership
    • The Unbeatable Strategy of Loving Customers
    • By: Fred Reichheld, Darci Darnell, Maureen Burns
    • Narrated by: Walter Dixon
    • Length: 8 hrs and 37 mins
    • Release date: 12-31-21
    • Language: English
    • 4.5 out of 5 stars 75 ratings
    • Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

    Included in Plus membership
    • Decision-Making Beyond the Numbers
    • By: John Kay, Mervyn King
    • Narrated by: Roger Davis
    • Length: 15 hrs and 50 mins
    • Release date: 03-17-20
    • Language: English
    • 4.5 out of 5 stars 100 ratings
    • Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices....

    Regular price: $21.49 or 1 credit

    Sale price: $21.49 or 1 credit

    Included in Plus membership
    • Using Brain Science to Build Better Products
    • By: John Whalen PhD
    • Narrated by: Mitchell Dorian
    • Length: 4 hrs and 43 mins
    • Release date: 05-18-21
    • Language: English
    • 4.5 out of 5 stars 64 ratings
    • User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience....

    Regular price: $11.17 or 1 credit

    Sale price: $11.17 or 1 credit

    • The Remarkable Shallowness of the Improvising Brain
    • By: Nick Chater
    • Narrated by: Nick Chater
    • Length: 7 hrs and 26 mins
    • Release date: 11-06-18
    • Language: English
    • 4.5 out of 5 stars 44 ratings
    • In a radical reinterpretation of how the mind works, an eminent behavioral scientist reveals the illusion of mental depth....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

    • The Curious Economics of Contemporary Art
    • By: Don Thompson
    • Narrated by: Adam Verner
    • Length: 10 hrs and 29 mins
    • Release date: 02-07-17
    • Language: English
    • 4.5 out of 5 stars 195 ratings
    • Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world....

    Regular price: $15.47 or 1 credit

    Sale price: $15.47 or 1 credit

    Included in Plus membership
    • The Science Behind Why We Buy
    • By: Phil P. Barden
    • Narrated by: Graham Mack
    • Length: 9 hrs and 52 mins
    • Release date: 11-15-22
    • Language: English
    • 4 out of 5 stars 6 ratings
    • If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

    Included in Plus membership
    • The Making of Behavioral Economics
    • By: Richard H. Thaler
    • Narrated by: L. J. Ganser
    • Length: 13 hrs and 35 mins
    • Release date: 05-18-15
    • Language: English
    • 4.5 out of 5 stars 6,445 ratings
    • Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....

    Regular price: $24.95 or 1 credit

    Sale price: $24.95 or 1 credit

    • 10 Universal Truths Every Salesperson Needs to Know
    • By: Shari Levitin
    • Narrated by: Shari Levitin
    • Length: 7 hrs and 3 mins
    • Release date: 11-12-19
    • Language: English
    • 5 out of 5 stars 37 ratings
    • Author Shari Levitin, creator of the Third-Level Selling system, offers a dynamic framework for effective selling in the Digital Age. Unlike other sales books that focus on abstract tips or techniques, Heart and Sell offers a science based real-world approach....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

    Included in Plus membership
    • What Marketers Don't Know
    • By: Byron Sharp
    • Narrated by: Daniel May
    • Length: 6 hrs and 34 mins
    • Release date: 02-04-14
    • Language: English
    • 4.5 out of 5 stars 422 ratings
    • This audiobook provides evidence-based answers to the key questions asked by marketers every day....

    Regular price: $19.95 or 1 credit

    Sale price: $19.95 or 1 credit

    • How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
    • By: Robbie Kellman Baxter
    • Narrated by: Caroline Miller
    • Length: 6 hrs and 16 mins
    • Release date: 09-24-21
    • Language: English
    • 5 out of 5 stars 24 ratings
    • Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

    • Improving Decisions About Health, Wealth, and Happiness
    • By: Richard H. Thaler, Cass R. Sunstein
    • Narrated by: Sean Pratt
    • Length: 10 hrs and 35 mins
    • Release date: 07-02-08
    • Language: English
    • 4 out of 5 stars 350 ratings
    • Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion....

    Regular price: $21.48 or 1 credit

    Sale price: $21.48 or 1 credit

    • How Stories Go Viral and Drive Major Economic Events
    • By: Robert J. Shiller
    • Narrated by: Susan Osman, Robert J. Shiller - introduction
    • Length: 11 hrs and 7 mins
    • Release date: 10-01-19
    • Language: English
    • 4 out of 5 stars 450 ratings
    • The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....

    Regular price: $19.46 or 1 credit

    Sale price: $19.46 or 1 credit