Behavioral Economics Psychology

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic.

How Netflix, Tesla, and Amazon Use Psychology to Close 40% More Sales While you're using outdated sales tactics, companies like Netflix, Tesla, and Amazon leverage cutting-edge psychology to dominate their markets. The difference isn't better products - it's understanding how customers truly think and make purchasing decisions. You'll Get: ✅ 50+ real case studies from Netflix, Tesla, Amazon & top brands ✅ Neuroscience-backed strategies that bypass logical resistance ✅ Digital psychology rules for online/social selling ✅ Step-by-step implementation plans you can use immediately ✅ ...

Master the Science of Persuasion and Transform the Way You Sell. In Sales Psychology Decoded: The Neuroscience Behind Buying Decisions, sales expert FC Bohnke breaks down the latest psychological and neuroscientific research to explain why customers buy—and why they don’t. This isn’t just another book filled with buzzwords or fluffy motivation. It’s a practical, science-backed guide that empowers sales professionals to apply cognitive psychology and behavioral science in real-world selling. You'll discover: How the brain processes trust, urgency, and value What subconscious triggers...

Pioneers of Human Behaviour: Amos Tversky A Gateway to His Life, Theories, and Legacy Amos Tversky transformed our understanding of decision-making. With Daniel Kahneman, he revealed the hidden shortcuts of the mind—heuristics and biases—that quietly shape how we judge, risk, and believe. From Prospect Theory to his elegant studies of similarity, Tversky’s insights redrew the boundaries of psychology, economics, and public policy. This concise yet powerful volume distils his life’s work into clear, engaging chapters. From his childhood in Haifa and his daring years as a paratrooper,...

Most conversations don’t happen with words. They happen through subtle cues, body movements, tone shifts, emotional signals—and if you’re not trained to catch them, you’re missing out on 90 percent of what people really mean.

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

Renowned social psychologists Carol Tavris and Elliot Aronson take a compelling look into how the brain is wired for self-justification. When we make mistakes, we must calm the cognitive dissonance that jars our feelings of self-worth. And so we create fictions that absolve us of responsibility, restoring our belief that we are smart, moral, and right - a belief that often keeps us on a course that is dumb, immoral, and wrong. Backed by years of research and delivered in energetic prose, Mistakes Were Made (But Not by Me) offers a fascinating explanation of self-deception.

A top performance expert reveals the secret behind many top athletes and executives: creating a heroic alter ego to activate when the chips are down. There’s only one person in the way of you untapping your potential: You. There’s also one person who can move you out of the way so you can...

Discover the hidden forces that drive consumer behavior and learn how to harness them to elevate your marketing strategy. Unlock the Secrets of the Consumer Mind: Understand how memory, emotion, and repetition influence purchasing decisions. Explore real-world case studies from leading brands like Nike, Coca-Cola, and Dove. Learn how to create marketing campaigns that resonate on a subconscious level. Why This Book Is Essential for Marketers: Written by a seasoned marketing professional with experience leading campaigns for top beverage companies, this book provides actionable insights ...

Credit cards promised convenience; instead, they created control. The Credit Card Colony exposes how banks turned access into addiction, turning millions of consumers into lifelong payers in a system built on psychological manipulation. This is not a book about budgeting—it’s a blueprint for liberation from modern financial servitude. Across thirty sharp, story-driven chapters, the book traces how plastic became the new passport of dependence. It explores the evolution of credit cards from status symbol to social hierarchy, how interest acts as a silent tax on time, and how algorithms ...

Freakonomics lived on the New York Times bestseller list for an astonishing two years. Now authors Steven D. Levitt and Stephen J. Dubner return with more iconoclastic insights and observations in SuperFreakonomics—the long awaited follow-up to their New York Times Notable blockbuster. Based...

The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more. Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written...

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Unlock the Power of Behavioral Finance and Make Smarter Investment Decisions! Investing isn't just about numbers and charts—it's deeply influenced by human psychology. The Psychology of Investing: Overcoming Biases and Making Smarter Decisions reveals the hidden psychological forces that shape your financial choices and offers strategies to harness the power of behavioral finance. This comprehensive guide provides the tools and insights you need to enhance your investment strategy and make more rational, informed decisions.What You’ll Discover Inside: Understanding Cognitive Biases: ...

Most people believe more money means more freedom—but most end up with neither. Fake Rich, Real Poor exposes the hidden trap of lifestyle inflation and shows how “upgrades” quietly turn income into obligation. Every raise, bonus, and promotion that should expand your independence instead funds appearances that shrink it. This book teaches how to flip that script—earning not to decorate your life, but to own it. Through sharp contrasts and practical insight, it dissects how habits, culture, and psychology conspire to keep high earners broke. From credit illusions to status signaling,...

This program includes an introduction and epilogue read by the author. Blending evidence across science and design, Subtract: The Untapped Science of Less offers a revolution in problem-solving: proving why we overlook subtraction, and how we can access its true potential We pile on “to-dos”...

Pioneers of Human Behaviour: Robert Cialdini A Gateway to His Life, Theories, and Legacy Why do we say “yes” when we mean “no”? Robert B. Cialdini — the “godfather of influence” — revealed that our choices are not as rational as we imagine. From free samples to countdown timers, from political campaigns to digital algorithms, he showed that persuasion runs on hidden levers: reciprocity, authority, scarcity, social proof, commitment, liking, and unity. His research uncovered not only how these forces shape us, but how recognising them can protect us. This concise yet powerful...

"Some truths hide in plain sight. The most powerful forces shaping success, failure, and survival operate invisibly—and our instinct to trust what's visible blinds us to what actually matters. In OVERLOOKED, Robert Gass reveals the hidden patterns that determine outcomes across investing, business, relationships, and history. From the illusion of control that sank the Titanic to the invisible incentives that built Toyota, from the empathy gap that corrupts power to the entropy that kills empires, these overlooked forces shape everything we think we control. Blending evolutionary biology, ...