Consumer Behavior
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Science Not Sorcery
- Behavioral Economics for Marketers
- De: Rebecca L. Sullivan
- Narrado por: Rebecca L. Sullivan
- Duración: 10 h y 1 m
- Versión completa
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Historia
Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.
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Invaluable for marketers and product developers
- De Amazon Customer en 08-19-23
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Science Not Sorcery
- Behavioral Economics for Marketers
- Narrado por: Rebecca L. Sullivan
- Duración: 10 h y 1 m
- Fecha de lanzamiento: 06-14-23
- Idioma: Inglés
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Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices....
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A Consumers' Republic
- The Politics of Mass Consumption in Postwar America
- De: Lizabeth Cohen
- Narrado por: Karen White
- Duración: 21 h y 43 m
- Versión completa
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In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream.
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Disappointing
- De Susan D en 04-07-21
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A Consumers' Republic
- The Politics of Mass Consumption in Postwar America
- Narrado por: Karen White
- Duración: 21 h y 43 m
- Fecha de lanzamiento: 06-05-18
- Idioma: Inglés
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In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life....
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Design for How People Think
- Using Brain Science to Build Better Products
- De: John Whalen PhD
- Narrado por: Mitchell Dorian
- Duración: 4 h y 43 m
- Versión completa
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
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Thx
- De Huntress Janos en 05-09-24
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Design for How People Think
- Using Brain Science to Build Better Products
- Narrado por: Mitchell Dorian
- Duración: 4 h y 43 m
- Fecha de lanzamiento: 05-18-21
- Idioma: Inglés
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience....
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Influence, New and Expanded
- The Psychology of Persuasion
- De: Robert B. Cialdini
- Narrado por: Robert B. Cialdini
- Duración: 20 h y 43 m
- Versión completa
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In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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Use the Audible Speed Feature!
- De Sand en 05-30-21
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Influence, New and Expanded
- The Psychology of Persuasion
- Narrado por: Robert B. Cialdini
- Duración: 20 h y 43 m
- Fecha de lanzamiento: 05-04-21
- Idioma: Inglés
- In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 5 h y 59 m
- Versión completa
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This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.
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Sort of a Handbook
- De Sean en 08-22-23
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- Narrado por: Jason DeFillippo
- Duración: 5 h y 59 m
- Fecha de lanzamiento: 06-30-23
- Idioma: Inglés
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This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value....
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- De: Robbie Kellman Baxter
- Narrado por: Caroline Miller
- Duración: 6 h y 16 m
- Versión completa
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Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.
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Great read
- De Ryan Veit en 02-27-24
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- Narrado por: Caroline Miller
- Duración: 6 h y 16 m
- Fecha de lanzamiento: 09-24-21
- Idioma: Inglés
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Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target....
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Why Women Buy
- How to Sell to the World’s Largest Market
- De: Dawn Jones, Sherry Prindle - contributor
- Narrado por: Dawn Jones
- Duración: 3 h y 53 m
- Versión completa
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Women drive 80 percent of consumer spending. The most powerful determining factor for how we see the world is gender. In today's business market, women hold buying power of $4.4 trillion in the United States alone. Mastering the skills to tap into the world's largest buying segment will give you the competitive advantage you need. In this audiobook, Dawn Jones shares seven techniques for bridging the gap and capturing more business.
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Eye-opening
- De Joshua en 10-28-22
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Why Women Buy
- How to Sell to the World’s Largest Market
- Narrado por: Dawn Jones
- Duración: 3 h y 53 m
- Fecha de lanzamiento: 04-01-17
- Idioma: Inglés
- Women drive 80 percent of consumer spending. The most powerful determining factor for how we see the world is gender....
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Why People Buy
- The Real Reason Features and Benefits Selling Doesn't Work
- De: Greg Nanigian
- Narrado por: Graham Rowat
- Duración: 3 h y 48 m
- Versión completa
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Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.
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Why People Buy
- The Real Reason Features and Benefits Selling Doesn't Work
- Narrado por: Graham Rowat
- Duración: 3 h y 48 m
- Fecha de lanzamiento: 12-29-20
- Idioma: Inglés
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Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you....
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Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
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Contagious
- Why Things Catch On
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Fecha de lanzamiento: 03-05-13
- Idioma: Inglés
- Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....
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Misbehaving
- The Making of Behavioral Economics
- De: Richard H. Thaler
- Narrado por: L. J. Ganser
- Duración: 13 h y 35 m
- Versión completa
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Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.
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Great book if it's your first about Behav. Econ
- De Jay Friedman en 09-30-15
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Misbehaving
- The Making of Behavioral Economics
- Narrado por: L. J. Ganser
- Duración: 13 h y 35 m
- Fecha de lanzamiento: 05-18-15
- Idioma: Inglés
- Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....
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Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- De: Bridget Brennan
- Narrado por: Vanessa Daniels
- Duración: 7 h y 22 m
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If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.
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A little dishonest
- De Romelio en 02-21-19
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Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- Narrado por: Vanessa Daniels
- Duración: 7 h y 22 m
- Fecha de lanzamiento: 10-11-16
- Idioma: Inglés
- If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy....
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- De: Phil P. Barden
- Narrado por: Graham Mack
- Duración: 9 h y 52 m
- Versión completa
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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Great book on behavioral science, marred by lack of pdf with images referenced in Audiobook
- De Sebastian Antony en 05-22-24
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Narrado por: Graham Mack
- Duración: 9 h y 52 m
- Fecha de lanzamiento: 11-15-22
- Idioma: Inglés
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....
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Decoding the New Consumer Mind
- How and Why We Shop and Buy
- De: Kit Yarrow
- Narrado por: Ann Osmond
- Duración: 6 h y 23 m
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Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers - driving profit and success across the organization.
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Decoding the New Consumer Mind
- How and Why We Shop and Buy
- Narrado por: Ann Osmond
- Duración: 6 h y 23 m
- Fecha de lanzamiento: 07-27-20
- Idioma: Inglés
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In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today....
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- De: Melina Palmer
- Narrado por: Rachel Perry
- Duración: 8 h y 12 m
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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Good ideas, but felt like a collection of tweets
- De J. Cabral en 03-02-24
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- Narrado por: Rachel Perry
- Duración: 8 h y 12 m
- Fecha de lanzamiento: 05-11-21
- Idioma: Inglés
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book....
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Data-ism
- The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
- De: Steve Lohr
- Narrado por: Steve Lohr
- Duración: 6 h y 33 m
- Versión completa
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Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today data is the vital raw material of the information economy. The explosive abundance of this digital asset, more than doubling every two years, is creating a new world of opportunity and challenge. Data-ism is about this next phase, in which vast, Internet-scale data sets are used for discovery and prediction in virtually every field. It is a journey across this emerging world with people, illuminating narrative examples, and insights.
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More business case than serious analysis
- De Godfried Gubbels en 06-03-15
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Data-ism
- The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
- Narrado por: Steve Lohr
- Duración: 6 h y 33 m
- Fecha de lanzamiento: 03-10-15
- Idioma: Inglés
- Steve Lohr, a technology reporter for the New York Times, chronicles the rise of Big Data, addressing cutting-edge business strategies....
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Hooked: How to Build Habit-Forming Products
- De: Nir Eyal, Ryan Hoover
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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Great book, wish the narration was a little better.
- De Todays The Best Day - Dani Davis en 07-21-15
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Hooked: How to Build Habit-Forming Products
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
- Fecha de lanzamiento: 01-22-14
- Idioma: Inglés
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....
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Exactly What to Say
- The Magic Words for Influence and Impact
- De: Phil M. Jones
- Narrado por: Phil M. Jones
- Duración: 1 h y 14 m
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Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
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Handful of Good Scripts
- De A. Yoshida en 05-28-18
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Exactly What to Say
- The Magic Words for Influence and Impact
- Narrado por: Phil M. Jones
- Duración: 1 h y 14 m
- Fecha de lanzamiento: 12-01-17
- Idioma: Inglés
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Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....
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The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- De: Robbie Kellman Baxter
- Narrado por: Tom Pile
- Duración: 8 h y 12 m
- Versión completa
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General
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Narración:
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Historia
If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
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Relevant, but without an "a-ha" moment
- De Nagy Barnabás en 05-13-16
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The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- Narrado por: Tom Pile
- Duración: 8 h y 12 m
- Fecha de lanzamiento: 04-19-16
- Idioma: Inglés
- If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy....
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Por favor prueba de nuevo más tardeError al Agregar a Lista de Deseos.
Por favor prueba de nuevo más tardeError al eliminar de la lista de deseos.
Por favor prueba de nuevo más tardeError al añadir a tu biblioteca
Por favor intenta de nuevoError al seguir el podcast
Intenta nuevamenteError al dejar de seguir el podcast
Intenta nuevamentePrecio regular: US$19.95 o 1 crédito
Sale price: US$19.95 o 1 crédito
Se incluye en la membresía Plus -
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- De: Roger Dooley
- Narrado por: Mark Ashby
- Duración: 7 h y 14 m
- Versión completa
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General
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Narración:
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Historia
Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
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Annoying guy cheap narration destroyed book
- De pavlos elenis en 01-19-21
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- Narrado por: Mark Ashby
- Duración: 7 h y 14 m
- Fecha de lanzamiento: 07-09-20
- Idioma: Inglés
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Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns....
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Por favor prueba de nuevo más tardeError al Agregar a Lista de Deseos.
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Intenta nuevamentePrecio regular: US$17.19 o 1 crédito
Sale price: US$17.19 o 1 crédito
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- De: Eric Siegel
- Narrado por: Steven Menasche
- Duración: 11 h y 6 m
- Versión completa
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General
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Narración:
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Historia
An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.
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2 hrs of content in 10hrs
- De Joseph en 07-08-20
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- Narrado por: Steven Menasche
- Duración: 11 h y 6 m
- Fecha de lanzamiento: 05-11-17
- Idioma: Inglés
- An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works....
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Por favor prueba de nuevo más tardeError al Agregar a Lista de Deseos.
Por favor prueba de nuevo más tardeError al eliminar de la lista de deseos.
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Intenta nuevamenteError al dejar de seguir el podcast
Intenta nuevamentePrecio regular: US$25.78 o 1 crédito
Sale price: US$25.78 o 1 crédito
Se incluye en la membresía Plus -