Consumer Psychology Marketing

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion).

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

Marketing data isn’t a spreadsheet problem. It’s a people problem. In Data Lemonade, digital marketing strategist Malene Jorgensen shows you how to squeeze powerful insights from messy, overwhelming data and turn them into marketing that actually connectsThis isn’t just another analytics book. It’s a guide to making sense of data through the lens of psychology, behaviour, and decision-making. You’ll learn how to go beyond dashboards and dig into the human truths behind your marketing numbers so you can stop guessing and start scaling.

La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor?

Why do customers hesitate or walk away even when the offer is great? How do you sell more without cutting prices or adding benefits? What are the three critical mistakes that ruin most sales efforts? The Hidden Yes takes you on a fascinating journey into the world of consumer psychology to reveal the answers. Packed with real-world case studies, this audiobook shows you how to remove the invisible barriers that stop customers from acting and how to apply powerful principles that make your offers more persuasive.

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

Are you curious about what drives people to buy? 'Please Buy This Book' unravels the intricate web of influence and persuasion that governs our purchasing decisions. This isn't just another marketing book—it's a deep dive into the psychology of why we buy and how you can leverage this knowledge to your advantage. - **Understand the Cognitive Triggers:** Learn about desire loops, emotional anchors, and the dopamine-driven pathways that compel us to make purchases. - **Discover What Buyers Really Want:** Uncover the unspoken desires for status, certainty, and transformation that drive ...

Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they...

If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people. You cannot do it all on your own - you need people to leverage your efforts and get results faster. Persuasion is not merely for marketing and sales people - it’s the basic life skill that every human being needs to sell their view point, ideas, and get people along - everyone is into salesmanship.

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for...

A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it’s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a few buttons. They are peppered with...

Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

AI hasn’t made strategy shallow — it has made its shallowness harder to hide. As organisations adopt AI at speed, many encounter the same unease: strategy feels thinner, more interchangeable, less grounded than it used to. Not because AI is doing the thinking, but because it exposes how often thinking had already been reduced to optimisation, efficiency, and polite answers. The Shadow in the Machine is a book about how to avoid that. It introduces Shadow Prompting - a strategic approach for uncovering the hidden drivers, unspoken tensions, and emotionally risky truths that traditional ...

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.