Behavioral Science

Written by experts and authorities in the field and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you're simply interested in behavioral sciences. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical medical school behavioral sciences course. Included are both capsule and detailed explanations of critical issues and topics you must know to master behavioral sciences.

Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO Michael Aaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks. What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here. And it’s not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today.

A Next Big Idea Club Must Read of February 2025 From the author of The Social Leap comes this thought-provoking exploration into humans’ two core evolutionary needs, for connection and autonomy, how the modern world has thrown them out of whack, and how we can rebalance them to improve our...

The human brain is not as it seems. The systems that it relies for everyday tasks—such as sensory processing and the maintenance of consciousness—have “failure modes” that mislead us about the nature of our mind and the world around us. In the face of a climate crisis, these failure modes have inhibited us from acting with the resolve this moment calls for. Drawing on cutting-edge research, Our Shared Illusions: What Neuroscience Reveals About Our Minds, Our Planet, and Our Future uses this new science of the brain to understand these failure modes, and chart a way forward. Our ...

In her first book, What Your Customer Wants and Can't Tell You, author and behavioral economics specialist Melina Palmer, applies the science of behavioral economics to unlocking what is behind customer decisions. Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. Now, in her sequel, What Your Employees Need and Can't Tell You, she offers a highly actionable roadmap for business executives and managers faced with the task of instituting successful organizational change.

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.

How to maximize calm, joy, and fulfilment - Keep reading to learn the secret to a meaningful life Do you struggle to accept the uncertainty of your future? Are negative emotions hard for you to handle? Do you want to learn how to let go of things you can’t control and embrace the beauty in what you have? If you said YES to any of these questions, then it’s time to start walking the stoic path. Stoicism is an ideology that has been praised by many — and for good reason. Stoicism means embracing positivity, strengthening self-control, boosting happiness, and rewiring your mind to be ...

Classrooms are like small organizations, and just as in any successful organization, effective leadership is key. Many teachers enter the classroom with limited training in classroom management and virtually none in leadership—a missed opportunity. While teachers hold positions of authority, true leadership goes beyond that. Building classroom leaders across a school creates a model of shared leadership, where both teachers and students see leadership in action. Empowered teachers model leadership behaviors for their students, fostering a collaborative environment where everyone ...

With the help of this book, you will learn the latest techniques of body language, behavioral science, and facial profiling. You will do better than most of your friends in analyzing people, and get your personal benefits out of it in no time. If you want to learn the skill of analyzing people, then this book is for you.

Uncover the Science of Leadership in "Positional Authority Ain’t Leadership" In a sea of leadership theories and styles, "Positional Authority Ain’t Leadership" stands out as a beacon, guiding readers to understand that the essence of true leadership lies in the principles of behavioral analysis. This book offers more than just theories; it provides a scientific approach to leadership, making it a unique and essential read. About the Book: "Positional Authority Ain’t Leadership" delves deep into leadership as an art grounded in science. It breaks down the 'four hats of leadership' - ...

If You Want to Reduce stress, and Increase Joy with The Buddhist philosophy, Then Keep Reading… What is the essence of Buddha’s teachings? What is the difference between awakening and enlightenment? How do I maximize good karma? How can I deal with fear, worry, and depression? How can I make meditation work for me? These are just some of the burning questions that most people often ask when it comes to Buddhism. In a nutshell, Buddhism is all about living a more peaceful, mindful, and satisfying life. However, despite its popularity, Buddhism is still misunderstood by the public. In ...

The psychology classic - a detailed study of scientific theories of human nature and the possible ways in which human behavior can be predicted and controlled - from one of the most influential behaviorists of the 20th century and the author of Walden Two.

For many, cognitive behavioral therapy (CBT) has proved to be a tipping point, a treatment through which they are finally able to make significant changes and break free of anxiety and depression. Cognitive Behavioral Therapy in 7 Weeks is an interactive audio workbook that outlines a simple, practical plan that occurs over the course of seven weeks, and offers real, tangible relief from anxiety and depression. This is a cumulative workbook that creates a lasting CBT tool kit that will prepare you to handle future challenges as they come

Can reading a book make you more rational? Can it help us understand why there is so much irrationality in the world? Steven Pinker, author of Enlightenment Now (Bill Gates’s "new favorite book of all time”) answers all the questions here Today humanity is reaching new heights of...

Unlock the secrets behind criminal behavior with Inside the Criminal Mind, a comprehensive exploration into the world of forensic psychology and criminal profiling. This captivating eBook takes you on a journey through the intricate dynamics of the criminal mind, delving deep into the psychological underpinnings and profiling methods used to unravel some of the most perplexing criminal cases. Begin with an introduction to forensic psychology and criminal profiling, where you'll discover the evolution of these fascinating fields and learn through key figures and case studies that have shaped...

The ultimate guide to changing human behavior. Do you want to increase your EQ and learn how to shape the behavior of those around you? One of the most important keys to leading a healthy, happy, and successful life is to develop your emotional intelligence. The more you understand about why people act the way they do and how to control your own thoughts and emotions, the easier it is to get what you want out of life. For the first time, you can now get three of the best books on the psychology of human behavior in one collection.

The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.

The Science of Attraction (2nd Edition) is an in-depth look at human attraction and what draws people together. It dives into peer-reviewed research, combined with the insightful and straightforward observations of a renowned dating coach - Patrick King is an internationally best-selling author and acclaimed speaker and coach. Together, this book is the ultimate guide to inform, diagnose, and recommend highly actionable steps to take your dating life to the next level. No tricks, no manipulation; only getting inside the human psyche.

How Netflix, Tesla, and Amazon Use Psychology to Close 40% More Sales While you're using outdated sales tactics, companies like Netflix, Tesla, and Amazon leverage cutting-edge psychology to dominate their markets. The difference isn't better products - it's understanding how customers truly think and make purchasing decisions. You'll Get: ✅ 50+ real case studies from Netflix, Tesla, Amazon & top brands ✅ Neuroscience-backed strategies that bypass logical resistance ✅ Digital psychology rules for online/social selling ✅ Step-by-step implementation plans you can use immediately ✅ ...

According to numerous neuroscience studies, 95% of our thoughts, emotions, and learnings occur before we are consciously aware of them. However, much of today’s technology is built based on the other 5%; the part users are able to articulate in focus groups, interviews, and when filling out surveys. It’s our job to decode the other 95%. Technology has driven progress for decades, and industries have reacted accordingly by dedicating enormous amounts of time and resources to progress in this domain by building bigger, faster, and more sophisticated systems. But what if the key to ...