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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrado por: Danny Hughes
- Duración: 12 h y 46 m
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Designing for Behavior Change (2nd Edition)
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Resumen del Editor
Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.
- Learn the three main strategies to help people change behavior
- Identify behaviors your target audience seeks to change—and obstacles that stand in their way
- Develop effective designs that are enjoyable to use
- Measure your product's impact and learn ways to improve it
- Combine behavioral science with data science to pinpoint problems and test potential solutions
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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An insightful guide that shows how habits of behavior are formed, and how we can transform bad habits into positive behaviors in ourselves and others. Smart Change explores the psychological mechanisms that form and maintain habits in individuals and groups and offers real, accessible and actionable advice for changing habits. In an engaging narrative, Markman covers a wide range of habits, from individual behaviors like eating better and exercising regularly to work-related behaviors such as learning effectively and influencing customers’ purchases.
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5 out of 5 stars
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Even Smarter Than I Thought!!!
- De Rand en 05-30-14
De: Art Markman
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- De: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrado por: Matthew Dixon, Nick Toman, Rick DeLisi
- Duración: 6 h y 37 m
- Versión completa
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General4.5 out of 5 stars 108
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Narración:4.5 out of 5 stars 87
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Historia4.5 out of 5 stars 86
In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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5 out of 5 stars
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If you are a CXer, you have to read/listen to it
- De Shirley Campbell en 05-26-23
De: Matthew Dixon, y otros
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Designing for Growth
- A Design Thinking Tool Kit for Managers
- De: Jeanne Liedtka, Tim Ogilvie
- Narrado por: Nicol Zanzarella
- Duración: 6 h y 35 m
- Versión completa
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General4 out of 5 stars 102
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Narración:4 out of 5 stars 86
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Historia4 out of 5 stars 85
Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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4 out of 5 stars
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Audiobook requires regular book
- De GoingGoingGone... en 07-01-18
De: Jeanne Liedtka, y otros
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Toyota Kata
- Managing People for Improvement, Adaptiveness and Superior Results
- De: Mike Rother
- Narrado por: Todd Belcher
- Duración: 7 h y 16 m
- Versión completa
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General4.5 out of 5 stars 39
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Narración:4.5 out of 5 stars 33
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Historia4.5 out of 5 stars 33
This game-changing book puts you behind the curtain at Toyota, providing new insight into the legendary automaker's management practices and offering practical guidance for leading and developing people in a way that makes the best use of their brainpower. Drawing on six years of research into Toyota's employee-management routines, Toyota Kata examines and elucidates, for the first time, the company's organizational routines - called kata - that power its success with continuous improvement and adaptation.
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5 out of 5 stars
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Good deeper learning
- De bzymom en 02-25-24
De: Mike Rother
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Superminds
- The Surprising Power of People and Computers Thinking Together
- De: Thomas W. Malone
- Narrado por: Mel Foster
- Duración: 11 h y 11 m
- Versión completa
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General4 out of 5 stars 98
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Narración:4.5 out of 5 stars 89
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Historia4 out of 5 stars 89
Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.
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2 out of 5 stars
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"Why did a Kenyan immigrant win the 2008 election"
- De RealTruth en 07-11-18
De: Thomas W. Malone
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Design Thinking in Business and IT: Overview, Techniques and Example Workshop
- De: Florian Heuer
- Narrado por: Bryan Stout
- Duración: 1 h y 4 m
- Versión completa
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General4 out of 5 stars 88
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Narración:4 out of 5 stars 75
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Historia3.5 out of 5 stars 75
You might've talked about innovation with your IT department or software development agency lately and the words "design thinking" were surely mentioned. So what is it? Just another piece of business jargon to add to your arsenal or a useful tool? Or maybe even an overestimated hype? Nowadays every organization or business runs into a myriad of problems as business models become increasingly more complex. Globalization and advances in communication and technology, all add up to creating unique opportunities but also new challenges that are not easy to solve applying the old tested methods.
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4 out of 5 stars
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Basic design thinking lesson
- De Preston en 04-09-16
De: Florian Heuer
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Clarity First
- How Smart Leaders and Organizations Achieve Outstanding Performance
- De: Karen Martin
- Narrado por: Karen Martin
- Duración: 8 h y 25 m
- Versión completa
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General4.5 out of 5 stars 67
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Narración:4 out of 5 stars 55
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Historia4 out of 5 stars 54
Through her global consulting projects, keynote speeches, and work with thousands of leaders, Karen has seen first-hand how a pervasive lack of clarity strangles business performance and erodes employee engagement. Ambiguity is the corporate default state, a condition so prevalent that “tolerance for ambiguity” has become a clichéd job requirement. It doesn’t have to be this way.
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1 out of 5 stars
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Not for me - dislike narrator's voice +
- De sharing1 en 10-11-19
De: Karen Martin
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Ideaflow
- The Only Business Metric That Matters
- De: Jeremy Utley, Perry Klebahn
- Narrado por: David Kelley, Jeremy Utley, Perry Klebahn
- Duración: 9 h y 14 m
- Versión completa
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General4.5 out of 5 stars 52
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Narración:4 out of 5 stars 45
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Historia4.5 out of 5 stars 45
How can you come up with great ideas by yourself, or in the context of your team, and quickly determine which are worthy of investment? The simple metric of ideaflow determines success like no other. Ideaflow is a mindset, a way of approaching all your business problems, that multiplies your efforts and unleashes your full potential. Nurture ideaflow and watch your results transform.
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4 out of 5 stars
-
Great book, but…
- De Mark Nutting, CSCS*D, NSCA-CPT*D en 12-27-22
De: Jeremy Utley, y otros
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Change Maker
- Turn Your Passion for Health and Fitness into a Powerful Purpose and a Wildly Successful Career
- De: John Berardi PhD
- Narrado por: John Berardi PhD
- Duración: 7 h y 51 m
- Versión completa
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General5 out of 5 stars 271
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Narración:5 out of 5 stars 225
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Historia5 out of 5 stars 222
If you work as a trainer, nutritionist, functional-medicine doctor, group instructor, rehab specialist, or health coach - or you eventually want to - this step-by-step guide will help you turn your passion for health and fitness into work you find joy in, your clients into raving fans, and your career into something powerful, meaningful, and change-making.
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5 out of 5 stars
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A must read or listen to!
- De teddy en 12-03-19
De: John Berardi PhD
-
The Anxiety Toolkit
- Strategies for Fine-Tuning Your Mind and Moving Past Your Stuck Points
- De: Alice Boyes PhD
- Narrado por: Karen Saltus
- Duración: 4 h y 49 m
- Versión completa
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General4.5 out of 5 stars 75
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Narración:4 out of 5 stars 59
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Historia4 out of 5 stars 58
In The Anxiety Toolkit, Dr. Alice Boyes translates powerful, evidence-based tools used in therapy clinics into tips and tricks you can employ in everyday life. Whether you have an anxiety disorder, or are just anxiety-prone by nature, you'll discover how anxiety works, strategies to help you cope with common anxiety "stuck" points and a confidence that - anxious or not - you have all the tools you need to succeed in life and work.
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1 out of 5 stars
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Q&As disrupt the flow
- De Brooke en 08-25-15
De: Alice Boyes PhD
-
The Outstanding Organization
- Generate Business Results by Eliminating Chaos and Building the Foundation for Everyday Excellence
- De: Karen Martin
- Narrado por: Karen Martin
- Duración: 6 h y 5 m
- Versión completa
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General4.5 out of 5 stars 30
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Narración:4.5 out of 5 stars 28
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Historia4.5 out of 5 stars 27
After two decades in the trenches of helping companies design and build better, more efficient operations, Karen Martin has pinpointed why performance improvement programs usually fail: Chaos, the sneaky but powerful force that frustrates customers, keeps business leaders awake at night, and saps company morale. In The Outstanding Organization, Karen offers a toolbox for combating chaos by creating the organizational conditions that will allow your improvement efforts to return greater gains.
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4 out of 5 stars
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Good breadth, shallow depth
- De aochoa19 en 02-09-21
De: Karen Martin
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
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Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other non-designers may be more important than the designs themselves. Because if you can't get their support, your work will never see the light of day - no matter how good it is. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs.
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A must for any UX Designer!
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Laws of UX
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This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.
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5 out of 5 stars
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Useful for anyone in UX
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Thinking Like an Economist: A Guide to Rational Decision Making
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Economic forces are everywhere around you. But that doesn't mean you need to passively accept whatever outcome those forces might press upon you. Instead, with these 12 fast-moving and crystal clear lectures, you can learn how to use a small handful of basic nuts-and-bolts principles to turn those same forces to your own advantage.
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4 out of 5 stars
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Great for beginners, nothing you for an economist
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User Friendly
- How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play
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In User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. Spanning over a century of sweeping changes, from women’s rights to the Great Depression to World War II to the rise of the digital era, this audiobook unpacks the ways in which the world has been - and continues to be - remade according to the principles of the once-obscure discipline of user-experience design.
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2 out of 5 stars
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Underwhelming real life examples
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UX Research
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One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. But anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.
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5 out of 5 stars
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Excellent Overview of UX Research
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Design for How People Think
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Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other non-designers may be more important than the designs themselves. Because if you can't get their support, your work will never see the light of day - no matter how good it is. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs.
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This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.
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2 out of 5 stars
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One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. But anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.
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UX Strategy
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General4.5 out of 5 stars 66
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Narración:4.5 out of 5 stars 59
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User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.
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2 out of 5 stars
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Handbook for beginners, not suited for audio
- De Martin Valdez en 05-24-22
De: Jaime Levy
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Emotional Design
- Why We Love (or Hate) Everyday Things
- De: Don Norman
- Narrado por: George Newbern
- Duración: 7 h y 23 m
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General5 out of 5 stars 1
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Narración:5 out of 5 stars 1
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Historia5 out of 5 stars 1
Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
De: Don Norman
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Lean UX: Designing Great Products with Agile Teams (Second Edition)
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General4.5 out of 5 stars 63
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Narración:4.5 out of 5 stars 52
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Lean UX has become the preferred approach to interaction design, tailor-made for today’s agile teams. In the second edition of this award-winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.
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5 out of 5 stars
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The standard for all design teams
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Behavioral Economics
- The Basics
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General4 out of 5 stars 23
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Narración:4.5 out of 5 stars 21
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Historia4.5 out of 5 stars 21
Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic.
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5 out of 5 stars
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Great
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User Story Mapping
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- Narrado por: Roy McCrerey
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General4.5 out of 5 stars 120
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Narración:4.5 out of 5 stars 102
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Historia4.5 out of 5 stars 102
User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features. Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you’re attempting to build and why.
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2 out of 5 stars
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Straw man arguments and handwaving
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Information Architecture
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- Narrado por: Theodore O'Brien
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General4.5 out of 5 stars 26
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Narración:4.5 out of 5 stars 21
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Historia4.5 out of 5 stars 21
Information architecture (IA) is far more challenging - and necessary - than ever. To guide you through this broad ecosystem, this popular guide - now in its fourth edition - provides essential concepts, methods, and techniques for digital design that have withstood the test of time. UX designers, product managers, developers, and anyone involved in digital design will learn how to create semantic structures that will help people engage with your message.
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5 out of 5 stars
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Well organized and right to the points
- De Jessica en 06-08-23
De: Louis Rosenfeld, y otros
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Nudge: The Final Edition
- Improving Decisions About Money, Health, and the Environment
- De: Richard H. Thaler, Cass R. Sunstein
- Narrado por: Sean Pratt
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- Versión completa
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General4.5 out of 5 stars 870
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Narración:4.5 out of 5 stars 722
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Historia4.5 out of 5 stars 713
Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.
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2 out of 5 stars
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Doesn’t include a Pdf of the images the book calls out
- De John O'Connell en 08-03-21
De: Richard H. Thaler, y otros
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Intuitive Design
- Eight Steps to an Intuitive UI
- De: Everett N. McKay
- Narrado por: Miles Meili
- Duración: 4 h y 46 m
- Versión completa
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General4.5 out of 5 stars 127
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Narración:4.5 out of 5 stars 111
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Historia4.5 out of 5 stars 109
Your mission: To design an intuitive UI for your next project. Your problem: You’re not sure what “intuitive UI” really means. Worst problem: Your team isn’t sure either, so your discussions about intuitive design are unproductive and opinion-driven. If this sounds familiar, Intuitive Design: Eight Steps to an Intuitive UI will give you the insight, principles, and guidelines you need to get the job done. You’ll learn the objective and actionable steps for designing intuitive UIs - for mobile, web, and desktop apps. Mission accomplished!
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3 out of 5 stars
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Design can apply to audio too
- De Trang en 06-04-19
De: Everett N. McKay
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Actionable Gamification
- Beyond Points, Badges, and Leaderboards
- De: Yu-kai Chou
- Narrado por: Scott R. Smith
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General4.5 out of 5 stars 482
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Narración:4.5 out of 5 stars 406
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The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment.
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2 out of 5 stars
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Just a bunch of rules and no source references
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Artificial Intelligence
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General4 out of 5 stars 5
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Narración:4 out of 5 stars 4
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AI expert Yorick Wilks takes a journey through the history of artificial intelligence up to the present day, examining its origins, controversies, and achievements, as well as looking into just how it works. He also considers the future, assessing whether these technologies could menace our way of life and how we are all likely to benefit from AI applications in the years to come.
De: Yorick Wilks
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Change by Design, Revised and Updated
- How Design Thinking Transforms Organizations and Inspires Innovation
- De: Tim Brown
- Narrado por: Tim Roberts, Tim Brown
- Duración: 7 h y 37 m
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Narración:4.5 out of 5 stars 245
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The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press - due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this audiobook to reveal how the techniques and strategies of design belong at every level of business. Change by Design is an audiobook for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
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3 out of 5 stars
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Not quite what I was hoping for
- De Amazon Customer en 01-16-20
De: Tim Brown
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The Art of Agile Development, 2nd Edition
- De: James Shore, Martin Fowler - foreword, Diana Larsen - contributor, y otros
- Narrado por: Mike Lenz
- Duración: 23 h y 2 m
- Versión completa
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Most companies developing software employ something they call "Agile." But there's widespread misunderstanding of what Agile is and how to use it. If you want to improve your software development team's agility, this comprehensive guidebook's clear, concrete, and detailed guidance explains what to do and why, and when to make trade-offs.
De: James Shore, y otros
Lo que los oyentes dicen sobre Designing for Behavior Change (2nd Edition)
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- Consumer Expert!
- 07-27-23
Good information but…
I have read many many books on the topic and I can honestly say I haven’t heard anything different here. Don’t get me wrong it’s great information for a beginner but not much for someone that’s already knowledgeable of behavioral psychology.
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