Designing for Behavior Change (2nd Edition)
Applying Psychology and Behavioral Economics
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Designing for Behavior Change (2nd Edition)
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Narrado por:
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Danny Hughes
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De:
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Stephen Wendel
Acerca de esta escucha
Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.
- Learn the three main strategies to help people change behavior
- Identify behaviors your target audience seeks to change—and obstacles that stand in their way
- Develop effective designs that are enjoyable to use
- Measure your product's impact and learn ways to improve it
- Combine behavioral science with data science to pinpoint problems and test potential solutions
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2020 Stephen Wendel (P)2023 Ascent AudioLos oyentes también disfrutaron...
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5 out of 5 stars
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Great, logical book
- De Everyday Guy en 12-02-24
De: Don Norman
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Laws of UX
- Using Psychology to Design Better Products & Services
- De: Jon Yablonski
- Narrado por: Jason Leikam
- Duración: 3 h
- Versión completa
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General4.5 out of 5 stars 111
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Narración:4.5 out of 5 stars 82
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Historia4.5 out of 5 stars 81
This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.
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5 out of 5 stars
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Perfect for new designers
- De Evelene Montano en 06-24-23
De: Jon Yablonski
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UX Strategy
- Product Strategy Techniques for Devising Innovative Digital Solutions
- De: Jaime Levy
- Narrado por: Jaime Levy
- Duración: 8 h y 1 m
- Versión completa
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General4.5 out of 5 stars 72
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Narración:4.5 out of 5 stars 65
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Historia4.5 out of 5 stars 65
User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.
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2 out of 5 stars
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Handbook for beginners, not suited for audio
- De Martin Valdez en 05-24-22
De: Jaime Levy
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UX Research
- Practical Techniques for Designing Better Products
- De: Brad Nunnally, David Farkas
- Narrado por: Charlie Krone
- Duración: 5 h y 14 m
- Versión completa
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General4 out of 5 stars 25
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Narración:4 out of 5 stars 20
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Historia4 out of 5 stars 20
One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. But anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.
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5 out of 5 stars
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Excellent Overview of UX Research
- De Rob Stern en 02-16-22
De: Brad Nunnally, y otros
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Actionable Gamification
- Beyond Points, Badges, and Leaderboards
- De: Yu-kai Chou
- Narrado por: Scott R. Smith
- Duración: 12 h y 29 m
- Versión completa
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General4.5 out of 5 stars 498
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Narración:4.5 out of 5 stars 420
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Historia4.5 out of 5 stars 416
The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment.
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2 out of 5 stars
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Just a bunch of rules and no source references
- De Abel en 09-07-17
De: Yu-kai Chou
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Articulating Design Decisions
- Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience
- De: Tom Greever
- Narrado por: Ric Chetter
- Duración: 6 h y 56 m
- Versión completa
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General4.5 out of 5 stars 148
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Narración:4.5 out of 5 stars 113
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Historia4.5 out of 5 stars 111
Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other non-designers may be more important than the designs themselves. Because if you can't get their support, your work will never see the light of day - no matter how good it is. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs.
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5 out of 5 stars
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A must for any UX Designer!
- De Anonymous User en 04-05-22
De: Tom Greever
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Think Like a Game Designer: The Step-by-Step Guide to Unlocking Your Creative Potential
- De: Justin Gary
- Narrado por: Justin Gary
- Duración: 3 h y 26 m
- Versión completa
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General4.5 out of 5 stars 67
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Narración:5 out of 5 stars 56
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Historia4.5 out of 5 stars 55
Do you love gaming? Do you have ideas for games of your own and want to learn how to produce them professionally? Longtime game designer Justin Gary has the answers you seek. After 20 years in the gaming industry, creating such games as Solforge, Ascension, and the World of Warcraft Miniatures Game, Justin is now sharing all his secrets in Think Like a Game Designer. Best of all, Justin’s secrets are really simple, practical, and common sense steps you can take yourself.
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4 out of 5 stars
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Do you like quotes?
- De Reaver en 04-05-24
De: Justin Gary
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User Friendly
- How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play
- De: Cliff Kuang, Robert Fabricant
- Narrado por: Jean Ann Douglass
- Duración: 11 h y 18 m
- Versión completa
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General4.5 out of 5 stars 224
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Narración:4.5 out of 5 stars 186
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Historia4.5 out of 5 stars 186
In User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. Spanning over a century of sweeping changes, from women’s rights to the Great Depression to World War II to the rise of the digital era, this audiobook unpacks the ways in which the world has been - and continues to be - remade according to the principles of the once-obscure discipline of user-experience design.
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2 out of 5 stars
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Underwhelming real life examples
- De Nick en 12-17-20
De: Cliff Kuang, y otros
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Monolith to Microservices
- Evolutionary Patterns to Transform Your Monolith
- De: Sam Newman
- Narrado por: Mitchell Dorian
- Duración: 6 h y 45 m
- Versión completa
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General4.5 out of 5 stars 114
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Narración:5 out of 5 stars 96
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Historia4.5 out of 5 stars 96
How do you detangle a monolithic system and migrate it to a microservice architecture? How do you do it while maintaining business-as-usual? As a companion to Sam Newman’s extremely popular Building Microservices, this new book details a proven method for transitioning an existing monolithic system to a microservice architecture.
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5 out of 5 stars
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Pretty good, but could be better
- De Uri Simhony en 04-11-21
De: Sam Newman
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Misbehaving
- The Making of Behavioral Economics
- De: Richard H. Thaler
- Narrado por: L. J. Ganser
- Duración: 13 h y 35 m
- Versión completa
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General4.5 out of 5 stars 6,465
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Narración:4.5 out of 5 stars 5,551
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Historia4.5 out of 5 stars 5,508
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.
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3 out of 5 stars
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Great book if it's your first about Behav. Econ
- De Jay Friedman en 09-30-15
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The User Experience Team of One (2nd Edition)
- A Research and Design Survival Guide
- De: Leah Buley, Joe Natoli, Jesse James Garrett - foreword
- Narrado por: Marnye Young
- Duración: 8 h y 38 m
- Versión completa
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General5 out of 5 stars 3
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Narración:5 out of 5 stars 3
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Historia5 out of 5 stars 3
The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.
De: Leah Buley, y otros
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- De: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrado por: Matthew Dixon, Nick Toman, Rick DeLisi
- Duración: 6 h y 37 m
- Versión completa
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General4.5 out of 5 stars 112
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Narración:4.5 out of 5 stars 91
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Historia4.5 out of 5 stars 90
In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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4 out of 5 stars
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How hard is it to rename chapters ?
- De Starboard Guy en 06-01-25
De: Matthew Dixon, y otros
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Learning Systems Thinking
- Essential Non-Linear Skills and Practices for Software Professionals
- De: Diana Montalion
- Narrado por: Wendy Tremont King
- Duración: 11 h y 16 m
- Versión completa
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General1 out of 5 stars 1
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Narración:2 out of 5 stars 1
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Historia1 out of 5 stars 1
A decade ago, developers built information-sharing software by writing a lot of custom code in a single code base, then adding layers of caching. Now we build information systems: interdependent software and services, data platforms, and event streams. Many of our software-to-systems initiatives fail, though, and when they do, we double down on traditional linear approaches. But linear thinking cannot resolve systems challenges. We need to shift to systems thinking.
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1 out of 5 stars
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11 hours of common sense
- De Kindle Customer en 04-07-25
De: Diana Montalion
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Database Internals
- A Deep Dive into How Distributed Data Systems Work, 1st Edition
- De: Alex Petrov
- Narrado por: Mike Chamberlain
- Duración: 12 h y 51 m
- Versión completa
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General4 out of 5 stars 6
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Narración:5 out of 5 stars 5
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Historia3.5 out of 5 stars 5
When it comes to choosing, using, and maintaining a database, understanding its internals is essential. But with so many distributed databases and tools available today, it's often difficult to understand what each one offers. With this practical guide, Alex Petrov guides developers through the concepts behind modern database and storage engine internals.
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5 out of 5 stars
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I can't believe this exists as an audiobook.
- De Michael Marcin en 12-18-23
De: Alex Petrov
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Interviewing Users (2nd Edition)
- How to Uncover Compelling Insights
- De: Steve Portigal, Jamika D. Burge PhD - foreword
- Narrado por: Brandon Pollock
- Duración: 7 h y 19 m
- Versión completa
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General4 out of 5 stars 1
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Narración:4 out of 5 stars 1
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Historia4 out of 5 stars 1
In this updated edition, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the listener on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further—showing the methods and details behind asking questions—from the words themselves to the interviewer's actions and how they influence an interview.
De: Steve Portigal, y otros
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Software Architecture: The Hard Parts
- Modern Trade-Off Analyses for Distributed Architectures
- De: Neal Ford, Mark Richards, Pramod Sadalage, y otros
- Narrado por: Dena Dahilig
- Duración: 12 h y 53 m
- Versión completa
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General4 out of 5 stars 19
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Narración:4.5 out of 5 stars 15
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Historia4 out of 5 stars 15
There are no easy decisions in software architecture. Instead, there are many hard parts—difficult problems or issues with no best practices—that force you to choose among various compromises. With this book, you'll learn how to think critically about the trade-offs involved with distributed architectures. Architecture veterans and practicing consultants Neal Ford, Mark Richards, Pramod Sadalage, and Zhamak Dehghani discuss strategies for choosing an appropriate architecture.
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3 out of 5 stars
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Great content. Terrible narration.
- De Alex en 12-16-23
De: Neal Ford, y otros
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- De: Richard Shotton
- Narrado por: Simon Cole
- Duración: 5 h y 1 m
- Versión completa
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General4.5 out of 5 stars 107
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Narración:4.5 out of 5 stars 89
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Historia4.5 out of 5 stars 88
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
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5 out of 5 stars
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Concise & Precise!
- De Mohamed Anwar en 01-20-20
De: Richard Shotton
Good overview of the discipline
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Good information but…
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