Showing results by author "Peter Fader"


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    • Customer Centricity

    • Focus on the Right Customers for Strategic Advantage
    • By: Peter Fader
    • Narrated by: Patrick Lawlor
    • Length: 2 hrs and 36 mins
    • Unabridged
    • Overall
      4 out of 5 stars 45
    • Performance
      4 out of 5 stars 38
    • Story
      4 out of 5 stars 38

    Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, helps businesses radically rethink how they relate to customers.

    • 4 out of 5 stars
    • Good to understand CC but I'm unsure abt academics

    • By Pradeep on 01-18-18

    Regular price: $13.99