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Publisher's Summary

Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: In the world of customer centricity, there are good customers…and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management, and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.

Gildan Media is proud to bring you another Wharton Digital Press Audiobook. These notable audiobooks contain the essential tools that can be applied to every facet of your career.

©2012 Peter Fader (P)2013 Gildan Media LLC

What listeners say about Customer Centricity

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Academic treatment of a much more complex topic

For a far better, more balanced treatment of this topic try out the discipline of market leaders. Fader’s presentation of this complex topic screams of an academic who may have never actually implemented any of his thoughts in the real world. While he does discuss various benefits to his approach, he also seems to ignore the monumental costs that would be associated with implementing them.

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Good executive briefing on Customer Segmentation

this is a good high level overview on Customer segmentation. would recommend it for anyone involved in marketing or building a business.

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Good to understand CC but I'm unsure abt academics

Good to understand CC as a concept but I'm unsure if this can be used for teaching.

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  • Anonymous User
  • 05-31-21

Loved this book!

Great insight into Customer Centricity and how to apply it practically. Highly recommend. Easy to listen to narration.