AUTHOR

Michael Ross

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Michael Ross is a data agitator: he is currently Chief Scientist at EDITED, and a non-executive director at Sainsbury’s Bank, Domestic & General and N Brown Group plc. He previously was co-founder of ecommera, DynamicAction and figleaves.com. Prior to that, he was a consultant at McKinsey and Company. Michael has an MA in Mathematics from the University of Cambridge. He is also an Executive Fellow at London Business School

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The Customer-Base Audit

The First Step on the Journey to Customer Centricity

By: Peter Fader, Bruce Hardie, Michael Ross

Narrated by: Walter Dixon

Length: 4 hrs and 42 mins

Release date: 03-14-23

Language: English

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