Mostrando resultados por Editor "Brilliance Audio" en Marketing
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The Power of Why
- Breaking Out in a Competitive Marketplace
- De: C. Richard Weylman
- Narrado por: Jeff Cummings
- Duración: 4 h y 50 m
- Versión completa
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Does your competitor always get the sale, even though your products and service are just as good - if not better? The Power of Why tells listeners how to elevate their business performance regardless of their situation or position. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the new manual for business survival and growth.
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Outdated and just plain wrong
- De Amazon Customer en 07-14-17
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The Power of Why
- Breaking Out in a Competitive Marketplace
- Narrado por: Jeff Cummings
- Duración: 4 h y 50 m
- Fecha de lanzamiento: 04-23-13
- Idioma: Inglés
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The Dealmaker's Ten Commandments
- Ten Essential Tools for Business Forged in the Trenches of Hollywood
- De: Jeff B. Cohen
- Narrado por: Jeff B. Cohen
- Duración: 4 h y 18 m
- Versión completa
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The Dealmaker's Ten Commandments contains a practical, no-nonsense methodology for negotiating deals, managing your time, and handling crisis all at the highest level. Peppered with entertainment industry war stories, The Dealmaker's Ten Commandments has been forged in the white-hot crucible of brutal transactional combat.
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I love this guy
- De Philo en 09-25-15
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The Dealmaker's Ten Commandments
- Ten Essential Tools for Business Forged in the Trenches of Hollywood
- Narrado por: Jeff B. Cohen
- Duración: 4 h y 18 m
- Fecha de lanzamiento: 06-07-15
- Idioma: Inglés
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Upside
- Profiting from the Profound Demographic Shifts Ahead
- De: Kenneth W. Gronbach, M.J. Moye, John Zogby - foreword
- Narrado por: Tom Parks
- Duración: 7 h y 43 m
- Versión completa
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Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines? Upside puts this powerful yet little-understood science to work finding answers.
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Needs rework to become an audio-book
- De Kristofer Jarl en 11-18-20
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Let the Story Do the Work
- The Art of Storytelling for Business Success
- De: Esther K. Choy
- Narrado por: Emily Woo Zeller
- Duración: 7 h y 19 m
- Versión completa
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It sounds so simple: Tell stories from your life, and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are.
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Story Telling well explained!
- De Daniel en 12-23-17
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Let the Story Do the Work
- The Art of Storytelling for Business Success
- Narrado por: Emily Woo Zeller
- Duración: 7 h y 19 m
- Fecha de lanzamiento: 09-05-17
- Idioma: Inglés
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Fecha de lanzamiento: 12-27-15
- Idioma: Inglés
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Unlabel
- Selling You Without Selling Out
- De: Marc Ecko
- Narrado por: Todd Haberkorn, Marc Ecko
- Duración: 8 h y 47 m
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Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.
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...So Real, It Should Be Illegal
- De 2Fresh en 01-20-16
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Unlabel
- Selling You Without Selling Out
- Narrado por: Todd Haberkorn, Marc Ecko
- Duración: 8 h y 47 m
- Fecha de lanzamiento: 10-01-13
- Idioma: Inglés
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Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- De: Tony J. Hughes
- Narrado por: Simon Mattacks
- Duración: 8 h y 6 m
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How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
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Excellent Book
- De Amazon Customer en 04-04-18
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Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- Narrado por: Simon Mattacks
- Duración: 8 h y 6 m
- Fecha de lanzamiento: 01-16-18
- Idioma: Inglés
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Winning the Story Wars
- Why Those Who Tell - and Live - the Best Stories Will Rule the Future
- De: Jonah Sachs
- Narrado por: Jonah Sachs
- Duración: 7 h y 14 m
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The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior - great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity.
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Already Outdated (yet interesting)
- De Doug en 06-01-16
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Winning the Story Wars
- Why Those Who Tell - and Live - the Best Stories Will Rule the Future
- Narrado por: Jonah Sachs
- Duración: 7 h y 14 m
- Fecha de lanzamiento: 07-10-12
- Idioma: Inglés
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Who Gets What - And Why
- The New Economics of Matchmaking and Market Design
- De: Alvin E. Roth
- Narrado por: Peter Berkrot
- Duración: 7 h y 41 m
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If you've ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you've participated in a kind of market. Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of "goods," like a spot in the Yale freshman class or a position at Google?
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What the Author Did On Summer Vacation
- De Martin Fierro en 03-18-16
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Who Gets What - And Why
- The New Economics of Matchmaking and Market Design
- Narrado por: Peter Berkrot
- Duración: 7 h y 41 m
- Fecha de lanzamiento: 06-02-15
- Idioma: Inglés
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Be Amazing or Go Home
- Seven Customer Service Habits That Create Confidence with Everyone
- De: Shep Hyken
- Narrado por: Timothy Andrés Pabon
- Duración: 3 h y 20 m
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Want to amaze your customers, impress the people you work with, and outshine your competition? Going from average to amazing isn't an out-of-reach goal. In fact, amazement is a habit that anyone can master - and Shep Hyken knows the tricks to making it your own. In Be Amazing or Go Home, Shep shares the secrets behind making his motto "Always Be Amazing!" an everyday lifestyle and shows how you too can become exceptional in business and in life. Drawing on the routines of incredible people, Shep demonstrates simple practices that can elevate your game.
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Basic common sense!
- De RENATA LAIR en 05-30-23
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Be Amazing or Go Home
- Seven Customer Service Habits That Create Confidence with Everyone
- Narrado por: Timothy Andrés Pabon
- Duración: 3 h y 20 m
- Fecha de lanzamiento: 04-11-18
- Idioma: Inglés
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The Iconist
- The Art and Science of Standing Out
- De: Jamie Mustard
- Narrado por: Jamie Mustard
- Duración: 5 h y 39 m
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With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will “lock” onto and remember with little effort - simple, bold ideas that can be immediately understood.
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Decent but fluffy
- De Travis Gilbert en 11-28-21
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The Iconist
- The Art and Science of Standing Out
- Narrado por: Jamie Mustard
- Duración: 5 h y 39 m
- Fecha de lanzamiento: 10-01-19
- Idioma: Inglés
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Launch
- An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
- De: Jeff Walker
- Narrado por: Patrick Lawlor
- Duración: 7 h y 12 m
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The start of everything is critically important - and every truly successful product or business starts with a successful launch. Unfortunately most entrepreneurs put all their focus into "getting the doors open" without giving much thought to creating a great launch. However, since 1996, Jeff Walker has been obsessed with creating hugely successful launches in our increasingly digital world. During those years Jeff created an unbroken string of amazing successes for himself and his clients.
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Good but clearly meant to sell me more
- De George en 12-26-16
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Launch
- An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
- Narrado por: Patrick Lawlor
- Duración: 7 h y 12 m
- Fecha de lanzamiento: 12-27-15
- Idioma: Inglés
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Questions That Sell
- The Powerful Process for Discovering What Your Customer Really Wants, Second Edition
- De: Paul Cherry
- Narrado por: Patrick Lawlor
- Duración: 8 h y 14 m
- Versión completa
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As a salesperson your product knowledge is extensive, but that's not enough. If you fail to ask the right questions - the ones that uncover a customer's real needs - you will never close the deal. Questions that Sell reveals advanced questioning techniques that will help you sell your products or services based on value to the customer, rather than price - and increase your success rate as a result.
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Interesting for a novice
- De GH en 01-22-18
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Questions That Sell
- The Powerful Process for Discovering What Your Customer Really Wants, Second Edition
- Narrado por: Patrick Lawlor
- Duración: 8 h y 14 m
- Fecha de lanzamiento: 12-14-17
- Idioma: Inglés
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Customer Service Training 101
- Quick and Easy Techniques That Get Great Results, Third Edition
- De: Renee Evenson
- Narrado por: Sandra Burr
- Duración: 6 h y 40 m
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Whether you're a manager, owner, or employee, Customer Service Training 101 gets you up to speed fast. The completely revised and updated third edition addresses every aspect of face-to-face, phone, online, social media, and self-service interactions. Using scenarios, guidelines, and practice exercises, this inspiring training manual explains what to say and do, what to avoid, and why interactions go astray.
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Customer Service Training 101
- Quick and Easy Techniques That Get Great Results, Third Edition
- Narrado por: Sandra Burr
- Duración: 6 h y 40 m
- Fecha de lanzamiento: 12-12-17
- Idioma: Inglés
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Blockbusters
- Hit-making, Risk-taking, and the Big Business of Entertainment
- De: Anita Elberse
- Narrado por: Renee Raudman
- Duración: 11 h y 44 m
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What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment.
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I love the autobook the only thing I have
- De brycesp en 03-31-17
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Blockbusters
- Hit-making, Risk-taking, and the Big Business of Entertainment
- Narrado por: Renee Raudman
- Duración: 11 h y 44 m
- Fecha de lanzamiento: 10-15-13
- Idioma: Inglés
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How to Get a Meeting with Anyone
- The Untapped Selling Power of Contact Marketing
- De: Stu Heinecke, Jay Conrad Levinson - foreword
- Narrado por: Christopher Lane
- Duración: 8 h y 12 m
- Versión completa
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Hall of fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls "contact campaigns". Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever.
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Full of fillers. Can be summarized in 5 min.
- De shani en 04-11-17
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How to Get a Meeting with Anyone
- The Untapped Selling Power of Contact Marketing
- Narrado por: Christopher Lane
- Duración: 8 h y 12 m
- Fecha de lanzamiento: 02-16-16
- Idioma: Inglés
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Por favor prueba de nuevo más tardeError al Agregar a Lista de Deseos.
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Winning the Brain Game
- Fixing the 7 Fatal Flaws of Thinking
- De: Matthew E. May
- Narrado por: Alexander Cendese
- Duración: 4 h y 30 m
- Versión completa
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Science confirms the distinction between the biological brain and the conscious mind. Each day, a game of mind versus matter plays out on a field defined by the problems we must solve. Most are routine, and don't demand a more mindful approach. It's when we're faced with more difficult challenges that our thinking becomes vulnerable to brain patterns that can lead us astray.
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Better as a Workbooklet
- De Ben en 06-20-16
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Winning the Brain Game
- Fixing the 7 Fatal Flaws of Thinking
- Narrado por: Alexander Cendese
- Duración: 4 h y 30 m
- Fecha de lanzamiento: 05-27-16
- Idioma: Inglés
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Por favor prueba de nuevo más tardeError al Agregar a Lista de Deseos.
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Difference
- The One-Page Method for Reimagining Your Business and Reinventing Your Marketing
- De: Bernadette Jiwa
- Narrado por: Bernadette Jiwa
- Duración: 2 h y 19 m
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Marketing is not a department - it's the story of how you create difference for your customers. We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.
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Short and Unpretentious
- De Kabolobari en 04-05-15
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Difference
- The One-Page Method for Reimagining Your Business and Reinventing Your Marketing
- Narrado por: Bernadette Jiwa
- Duración: 2 h y 19 m
- Fecha de lanzamiento: 04-30-14
- Idioma: Inglés
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All About Them
- Grow Your Business by Focusing on Others
- De: Bruce Turkel, Bob Burg - foreword
- Narrado por: Doug Turkel
- Duración: 7 h y 33 m
- Versión completa
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General
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Narración:
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Historia
The best companies and most successful salespeople live by a three-word mantra - "it's all about them" - because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All About Them shows listeners how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All About Them" principle.
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It’s simple but not easy!!!
- De mw en 03-02-23
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All About Them
- Grow Your Business by Focusing on Others
- Narrado por: Doug Turkel
- Duración: 7 h y 33 m
- Fecha de lanzamiento: 09-06-16
- Idioma: Inglés
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Por favor prueba de nuevo más tardeError al Agregar a Lista de Deseos.
Por favor prueba de nuevo más tardeError al eliminar de la lista de deseos.
Por favor prueba de nuevo más tardeError al añadir a tu biblioteca
Por favor intenta de nuevoError al seguir el podcast
Intenta nuevamenteError al dejar de seguir el podcast
Intenta nuevamentePrecio regular: US$20.00 o 1 crédito
Sale price: US$20.00 o 1 crédito
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Brand Seduction
- How Neuroscience Can Help Marketers Build Memorable Brands
- De: Daryl Weber
- Narrado por: Jeff Cummings
- Duración: 6 h y 38 m
- Versión completa
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General
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Narración:
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Historia
For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.
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Very meh
- De Amazon Customer en 03-29-21
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Brand Seduction
- How Neuroscience Can Help Marketers Build Memorable Brands
- Narrado por: Jeff Cummings
- Duración: 6 h y 38 m
- Fecha de lanzamiento: 12-27-15
- Idioma: Inglés
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Por favor prueba de nuevo más tardeError al Agregar a Lista de Deseos.
Por favor prueba de nuevo más tardeError al eliminar de la lista de deseos.
Por favor prueba de nuevo más tardeError al añadir a tu biblioteca
Por favor intenta de nuevoError al seguir el podcast
Intenta nuevamenteError al dejar de seguir el podcast
Intenta nuevamentePrecio regular: US$20.00 o 1 crédito
Sale price: US$20.00 o 1 crédito
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