Bernadette Jiwa

Marketing is not a department - it's the story of how you create difference for your customers....

Dublin 1996. Joan Egan lives an enviable life. She and her husband, Martin, and daughter, Carmel, are thriving in Dublin at the dawn of an economic boom. But everything changes when Joan receives a letter from Emma, the daughter who she and Martin gave up for adoption thirty years before....

One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas....

Learn to trust your intuition and uncover insights that could lead to the next big thing....

Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world - to create an idea that flies....

Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story....

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you've got a story....

What do the Dyson vacuum cleaner, Starbucks, Instagram, GoPro, Facebook, and Lululemon yoga pants have in common? Every one of them was the result of a hunch....

Dublin 1966. When Joan Quinn, a factory girl from the Cranmore Estate, marries Martin Egan, it looks like her dreams have come true. But all is not as it seems....