-
Brand Seduction
- How Neuroscience Can Help Marketers Build Memorable Brands
- Narrado por: Jeff Cummings
- Duración: 6 h y 38 m
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Resumen del Editor
For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act.
In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.
Welcome to the new world of neuromarketing.
Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn:
- The surprising unconscious side of brands.
- The biggest myths about consumer psychology.
- The real role of emotions in building brands.
- Practical tools to use neuroscience to inspire better marketing.
Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.
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Historia
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
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Results
- Think Less. Achieve More.
- De: Jamie Smart
- Narrado por: Jamie Smart
- Duración: 8 h y 47 m
- Versión completa
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Historia
Life can be a bit overwhelming sometimes, right? It can be difficult to clear your mind of a million different anxieties and focus in on the one thing you need to get done. The best-selling author of Clarity and The Little Book of Clarity goes one step further with Results by using his Clarity Coaching Model to help you de-clog your mind so you can make better decisions, prioritize, and focus on achieving those important goals.
De: Jamie Smart
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Before You Know It
- The Unconscious Reasons We Do What We Do
- De: John Bargh PhD
- Narrado por: George Newbern
- Duración: 11 h y 17 m
- Versión completa
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For more than three decades, Dr. John Bargh has been responsible for the revolutionary research into the unconscious mind, research that informed best sellers like Blink and Thinking Fast and Slow. Now, in what Dr. John Gottman said "will be the most important and exciting book in psychology that has been written in the past 20 years", Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways.
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Political jab
- De Brad en 10-20-17
De: John Bargh PhD
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
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Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
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Virus of the Mind
- The New Science of the Meme
- De: Richard Brodie
- Narrado por: Richard Brodie
- Duración: 4 h y 36 m
- Versión resumida
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Virus of the Mind is the first popular work devoted to the science of memetics, a controversial new field that transcends psychology, biology, anthropology, and cognitive science. Memetics is the science of memes, the invisible but very real DNA of human society. Here, the author carefully builds on the work of scientists Richard Dawkins, Douglas Hofstadter, Daniel Dennett, and others who have become fascinated with memes and their potential impact on our lives.
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The "Memes Explain Everything" Meme.
- De Nelson Alexander en 02-20-10
De: Richard Brodie
Lo que los oyentes dicen sobre Brand Seduction
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- J. Degraaf
- 02-15-18
a must read for brand marketers
this is a great read, covering all the big brand fallacies and opportunities with fantastic real world examples
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- Jasmine
- 06-12-18
Informative book, a little boring at parts.
The book is good and informative. But it is a little dry and boring at some parts. It seems almost padded with info.
I had to listen to it at 1.25-1.5 speed to actually finish. But still valuable.
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- Amazon Customer
- 03-29-21
Very meh
I didn’t learn much and did not like this book. The insights provided felt highly generic. And the first part of the book honestly is just a waste of time. (I have both the physical and audiobook)
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esto le resultó útil a 1 persona