Winning the Story Wars

Why Those Who Tell - and Live - the Best Stories Will Rule the Future

De: Jonah Sachs

Narrado por: Jonah Sachs

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior - great stories.

With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how:

• Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray;
• Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual;
• Memorable stories based on timeless themes build legions of eager evangelists;
• Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world; and

  Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz.

Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft, but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.

©2012 Jonah Sachs (P)2012 Brilliance Audio, Inc.

Thought provoking.

Provoking thought is the best way for us to generate what we want. I felt this book assisted in that.

Very important information

Before listening to this book, I would have questioned someone who said that myths and Joseph Campbell’s heroes journey apply to marketing. But this author combines and expands on this information beautifully this book is thought-provoking. I believe the topic is super important for humanity as we move forward.

Enlightening

Will listen over and over. Insight that is perfect for a modern marketer.

Will use in my business, without question

Great

Great book, great ideas building upon Joseph Campbell's work. I enjoyed the narrators voice as well. I would recommend to a friend, especially if you like Seth Godin.

a very important book for marketing

this is a great book for anybody's got anything to do with the company's marketing