All About Them
Grow Your Business by Focusing on Others
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All About Them
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Narrado por:
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Doug Turkel
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The best companies and most successful salespeople live by a three-word mantra - "it's all about them" - because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All About Them shows listeners how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All About Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.
©2016 Bruce Turkel (P)2016 Brilliance Audio, all rights reserved.Los oyentes también disfrutaron...
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This book changed my life...
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This book is all about me
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So, before going off to autograph our books we better know who we are—our brand!!
It’s simple but not easy!!!
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powerful perspective on marketing
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Must read for Marketers and Advertisers
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