Blockbusters Audiolibro Por Anita Elberse arte de portada

Blockbusters

Hit-making, Risk-taking, and the Big Business of Entertainment

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Blockbusters

De: Anita Elberse
Narrado por: Renee Raudman
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Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most celebrated professors.

What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products - the movies, television shows, songs, and books that are hugely expensive to produce and market - is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.

Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required listening for anyone seeking to understand how the entertainment industry really works - and how to navigate today's high-stakes business world at large.

©2013 Anita Elberse (P)2013 Brillliance Audio, all rights reserved. Economía Estimación y Planificación Estratégica Gestión y Liderazgo Marketing Marketing y Ventas Negocio Deportes Listo Entertainment Business

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This book is outstanding in the way it describes blockbusters not only in show business but in conjunction to other business sectors. Anita Elberse is a great author and her understanding and judgement towards this book relates perfectly with a reader like me. Definitely recommend this book!

Excellent

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I love the audio book I really did ,but only problem is that I wish she spend time more with movie/tv business.

I love the autobook the only thing I have

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
The VO artist lacked enthusiasm and spirit. Made it feel like I was listening to a computer more so than a human being.

Great Content, the VO was very dull

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