Upside
Profiting from the Profound Demographic Shifts Ahead
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Narrado por:
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Tom Parks
Acerca de esta escucha
Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead.
What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines?
Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. Lively and full of surprises, the book explains:
- What each age group is likely to buy now and in coming decades
- How profits dovetail with consumer numbers
- What sectors are likely to grow or lag
- How to make sense of the numbers to chart your own path
- And more
As waves of people are born and age, fortunes and futures are determined. Whether you're an investor, marketer, executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Download the accompanying reference guide.©2017 Kenneth W. Gronbach (P)2017 Brilliance Audio, all rights reserved. Published by arrangement with AMACOM, a division of American Management Association International, New York.Los oyentes también disfrutaron...
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For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor - the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change.
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For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor - the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change.
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General4.5 out of 5 stars 6,272
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Narración:5 out of 5 stars 5,383
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For generations, everything has been getting faster, better, and cheaper. Finally, we reached the point that almost anything you could ever want could be sent to your home within days - even hours - of when you decided you wanted it. America made that happen, but now America has lost interest in keeping it going.
-
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Everyone dies except Americans
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Big Shifts Ahead
- Demographic Clarity for Businesses
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- Narrado por: Scott F. Guinn
- Duración: 4 h y 21 m
- Versión completa
-
General4.5 out of 5 stars 54
-
Narración:5 out of 5 stars 44
-
Historia4.5 out of 5 stars 44
John Burns and Chris Porter wrote this book to help make demographic trends easier to understand, quantify, and anticipate. Listeners of this audiobook will have a huge competitive advantage because they will be making decisions with facts, and they will be better able to adjust their strategies when unanticipated events shift prevailing trends.
-
2 out of 5 stars
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is that all there is?
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De: John Burns, y otros
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2030
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General4 out of 5 stars 378
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Lo que los oyentes dicen sobre Upside
Con calificación alta para:
Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Lexx
- 01-04-19
Awesome Book and Perspective
Great book & packed with useful info. A must have for business. Awesome Book and Perspective. Well done.
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia4 out of 5 stars
- Stan
- 04-13-18
How each generation shapes and shifts our economy
Where does Upside rank among all the audiobooks you’ve listened to so far?
Great book exploring potential businesses in markets that will explode in the next couple decades
What was one of the most memorable moments of Upside?
Demographics play a larger part of our economy than most people and even the government knows
Have you listened to any of Tom Parks’s other performances before? How does this one compare?
Similar to his other readings
If you were to make a film of this book, what would the tag line be?
Cash in on counting people
Any additional comments?
Health care and businesses for the elderly will get more people than they can handle in a few years
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Carol Shea
- 06-10-17
Very profound and interesting . So much information, I find it necessary to listen to again ,Then read
I need to listen again and then read the kindle book. I am thrilled with all the information. I am truly enlightened.
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia4 out of 5 stars
- Angela
- 11-28-17
Lots of numbers
Lots of numerical data. Just kept waiting for more information on how to market to Gen Y and only got a few sentences. His focus was on trends to cash-in on Baby Boomers....seemed self-serving. Overall felt more defeated than ever about Gen X....talk about the short end of the stick....
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Kay Whims
- 07-07-18
Excellent audio
Loved the audio and would have liked to view the charts referenced by the author.
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esto le resultó útil a 1 persona
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Total5 out of 5 stars
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Historia5 out of 5 stars
- C. Burns
- 06-19-17
Answers questions about other issues! Great info
Loved it. should be required read/listening in 12th grade. Huge eye opener. An education for everyone.
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Total5 out of 5 stars
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Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- Jb
- 06-03-17
Fascinating!!!
People numbers are still spinning my head. The personality traits of the generations and how they are used to identify market trends are so obvious as Kenneth Gronbach walks us through the past century. I've been so blind to the mystery of marketing and now I can see.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Elias
- 05-22-20
Great Info To Know
some of the data wasn't necessarily relevant to my industry but as a business owner I enjoyed the information and learning more about the demographics of the generations.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia4 out of 5 stars
- Alex Porter
- 11-17-22
Very informative
In a way I found the front end almost a little too informative. Rattled a lot of statistics, but in the 2nd half he connected these statistics with the effect on industries and economics. Overall great read, and this information should be more well known to the general public. Definitely worth buying!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Laura
- 02-23-19
One of my favorite economics books
Demographics covers an important part of the “demand” side of supply and demand, and this well-researched book will give you a lot to think about. Very information-dense, I’ve listened twice and will probably listen twice more...
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