Showing titles in Business & Careers

Here is the fascinating story of the making of the high-tech business revolution and the birth of the Digital Age. Journalist Jeffrey Young chronicles six decades of unbridled technological innovation, taking you inside today's business empires and introducing you to the dreamers, the schemers, the entrepreneurs, and the inventors who built them...

In 1980 Doris Christopher, a former home economist and teacher, was itching to get back into the workforce after an eight-year hiatus as a stay-at-home mom. Drawing on her personal and professional expertise, and determined to make cooking easier and more convenient for families, she started selling high-quality kitchen tools through cooking demonstrations to groups of women in their homes. Today, the company she started in her basement, The Pampered Chef, is celebrating its 25th anniversary.

In Testosterone Inc.: Tales of CEOs Gone Wild, best-selling author and New York Post columnist Chris Byron chronicles the Gatsby-like saga of the rise and fall of the celebrity CEO. During the height of the 1990s bull market, they were America¿s new heroes: the heroes of business. They were our bold new leaders, cutting the fat, pushing for productivity, implementing visionary plans, and making strategic deals.

The nation's top CE0s share valuable insights and strategies for solving cutting-edge management and leadership issues, and reveal their most important success secrets. Compiled by the CEO of top consulting firm PriceWaterhouseCoopers, the memos relay wisdom relevant to the general business audience. Issues include how to leverage technology and improve performance; guide, stimulate, and measure innovations; promote new programs for managing and developing people; and more....

We all know people who jump out of bed every morning, eager to start the day, so fulfilled by their personal and professional lives that they wouldn't change a thing. What's their secret? Passion. We all have it, but we don't all use it to its full potential. In The Passion Plan, Dr. Richard Chang presents seven simple steps to discovering the things we really care about, deciding where we want them to take us, and developing a plan to get us there.

Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes.

China today is visible everywhere: In the news, in the economic pressures battering America, in the workplace, and in every trip to the store. Provocative, timely, and essential, this dramatic account of China's growing dominance as an industrial super-power by journalist Ted C. Fishman explains how the profound shift in the global economic order has occurred, and why it already affects us all.

The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway.

Business leaders in more than 110 countries have benefited from the extraordinary wisdom of Robert Scheinfeld, whose seminars and writings have helped dramatically improve sales and profits. In The 11th Element, Scheinfeld shares the secrets that propelled his grandfather's company, Manpower Inc., into the Fortune 500, the same approach that fueled the success of Microsoft, Starbucks, and Dell.

Work is an important part of living, whether you wait on customers, build a business or cook for your family. As such, we all have important stories to tell about our work. From this rich treasure chest of experiences, Canfield, Hansen, and company have gathered a special collection of inspiring tales that share the daily courage, compassion, and creativity that take place in workplaces everywhere.

In The Company, the largely unknown history of the joint-stock company is presented by the editors of Economist. One of history's greatest catalysts, the joint-stock company has dramatically changed the way human beings live, work, and conduct business. With companies now affecting the world on a global scale, it is more pressing than ever before to understand this driving force.

In Mars and Venus in the Workplace, Gray analyzes the differences in the ways men and women misunderstand and misinterpret each other in the workplace, and offers practical advice on reducing unnecessary conflict and frustration.

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes...

In Mars and Venus in the Workplace, Gray analyzes the differences in the ways men and women misunderstand and misinterpret each other in the workplace, and offers practical advice on reducing unnecessary conflict and frustration.

A charismatic, heart-warming business memoir that's filled with life lessons on overcoming obstacles, Copy This! is a book for every business owner looking to grow a company, every manager helping his team perform, every visionary trying to launch a new idea, and for every mother and father of a child suffering from dyslexia or Attention Deficit Hyperactivity Disorder.

In this provocative book, Margaret Heffernan, former CEO and Fast Company contributor, fuses her own experience with that of hundreds of women to identify the biggest challenges and the best solutions that women face today. From VPs of Fortune 100 companies to entrepreneurs to women just starting their careers, she traces the patterns and themes underlying women's power, choices, love, sex, money, and other vital topics.

A charismatic, heart-warming business memoir that's filled with life lessons on overcoming obstacles, Copy This! is a book for every business owner looking to grow a company, every manager helping his team perform, every visionary trying to launch a new idea, and for every mother and father of a child suffering from dyslexia or Attention Deficit Hyperactivity Disorder.

Say the Magic Words is your passport to mastering these daily encounters. You'll find the most effective way to get what you want and need, and know what not to say and do. The insights and information come directly from the pros, people who have spent years in their particular line of work, and their advice is entertaining and unnervingly candid.

Tom Hopkins, the world's leading expert on salesmanship and author of 11 books, joins forces with award-winning speaker Laura Laaman to create a fool-proof guide to being a successful salesperson. This handbook focuses on selling techniques, from handshakes and clothing to networking and presentations.

The Ape in the Corner Office connects with the day-to-day of the workplace because it helps explain what people are really concerned about: How come he got the wing chair with the gold trim? How can I survive as that big ape's subordinate without becoming a spineless yes-man? Why does being a lone wolf mean being a loser? And, yes, why is it that jerks seem to prosper, at least in the short run?