• The Digital Pivot

  • Secrets of Online Marketing
  • By: Eric Schwartzman
  • Narrated by: Eric Schwartzman
  • Length: 10 hrs and 55 mins
  • 4.1 out of 5 stars (10 ratings)

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The Digital Pivot

By: Eric Schwartzman
Narrated by: Eric Schwartzman
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Publisher's Summary

What’s the secret to driving demand, and generating leads and revenue online? What’s a digital transformation, and why do some companies succeed while others fail? And how do you stage a winning digital pivot?

In this book, Eric Schwartzman, best-selling author of Social Marketing to the Business Customer, explains what successful digital marketers do differently.

This is the inside track on how to pivot to digital marketing in four easy steps, so you can earn more and work less. We are living through a time of unprecedented migration, from analog to digital business practices.

Find out what it takes to stake your own claim online, so you can participate in the ever-growing digital economy, and get your share of the profits.

Through real world stories and numerous examples of digital marketing pivots told in easy-to-follow, nontechnical language, you’ll learn the secrets of what it really takes to be competitive online, so you can increase revenue, decrease costs, and control your future.

©2021 CF Kane & Sons (P)2021 CF Kane & Sons

What listeners say about The Digital Pivot

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Best digital book I’d read in years

For any business, that is looking to make a digital pivot, this is required reading. And if you’re not looking to make a digital pivot, you risk obsolescence in the very near future. So this book is for any business that wishes to remain relevant in the future and today.

The concepts are easily understood, and broken down in language that anyone can understand. Do not be intimidated by digital marketing. Read this book for the answers you seek.

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Submitted great review but never received the Kind

Submitted great review but never received the Kindle version as promised so changed my review

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Great practical guide to all things digital market

Thanks for writing this Eric! Found it entertaining, informative and practical. highly recommend for anyone looking to better understand and navigate digital marketing and revops related.

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Must read book

Excellent book,
A mast read for every Digital marketer.

Describes in details the bits and bites of the digital marketing world.

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Simple and efficient

Comprehensive overview about digital sales and marketing tactics. An action plan for a better digital strategy and efficient execution.

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Pivot or parish.

Eric takes the time to explain what digital is in simple language. No Jargon, just walks you through step by step, what it takes to make the pivot. I highly recommend any business owner and marketing leader to read this book. I’ve already bought multiple copies for my office. Thank you, Eric, for writing this book.

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Every Modern Marketer's Manual

All modern marketing practitioners and business owners should read this. It lays out all things you need to know to run a digital business step by step.

Digital transformation appears complicated but this book simplifies it.

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  • Anonymous User
  • 08-22-22

fantastic guide to digital marketing

As a digital marketer of 2ish years I found this book very insightful. I would recommend this to anyone starting out and those already well established

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  • Mick
  • 11-01-21

So clearly written and cuts to many real truths

This tells it like it is. The author has written this with the reader in mind, not some ‘grand’ idea, which so many business authors tend to do. It’s a must read for digital agency or digital transformation-oriented marketers.
Brilliant. Will start back at the beginning and listen to it again.