Eric Schwartzman is the best-selling coauthor of Social Marketing to the Business Customer, the first book devoted exclusively to B2B social media communications. He's been conducting live social media training programs to accelerate digital literacy in the workplace since 2004 and just introduced online social media training this year.
He is also the technology entrepreneur behind iPressroom, a start-up he founded that develops a proprietary software service for managing external communications, which I sold in 2010. Today, he is a senior communications consultant to businesses, global nonprofits, the US Military, US Federal government agencies and even some foreign government agencies.
Social Marketing to the Business Customer
- Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
- By: Paul Gillin, Eric Schwartzman
- Narrated by: John Allen Nelson
- Length: 8 hrs and 22 mins
The first book devoted entirely to B2B social marketing....
- By DT on 06-22-16
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Regular price: $17.99