The Activator Advantage
What Today's Rainmakers Do Differently
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The Activator Advantage
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Narrated by:
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Tim Fannon
About this listen
There is a growing problem in the professional services industry that is often acknowledged but rarely discussed openly: clients—even long-standing ones—are much less loyal to firms and partners than they once were. This dramatic shift in client behavior has rendered traditional approaches to business development not only ineffective but counterproductive.
But top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth. Activators deeply embed business development habits into their daily workflow, aggressively leverage their internal and external networks, and proactively deliver both business and personal value to clients.
Packed with eye-opening data, counterintuitive insights, and robust case examples, The Activator Advantage provides the road map for any professional services partner or firm leader looking to chart a path to greater client engagement, internal collaboration, revenue growth, and firm profitability in the new era of client disloyalty.
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Story4 out of 5 stars 3
Increasingly, people report feeling overlooked, ignored, and underappreciated at work. Simply put, they don't feel like they matter to their leaders or organizations. This hidden epidemic of insignificance is fueling a mental health crisis, intensifying loneliness, and, for organizations, driving disengagement, turnover, and low performance. Filled with practical advice, helpful exercises, and inspiring real-world examples, The Power of Mattering equips leaders at all levels with the tools they need to revitalize their teams—and entire organizations—by showing people that they matter.
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5 out of 5 stars
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A must read for all leaders!
- By Marciann on 06-23-25
By: Zach Mercurio
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- By: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Unabridged
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Overall4.5 out of 5 stars 114
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Performance4.5 out of 5 stars 93
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Story4.5 out of 5 stars 92
In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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4 out of 5 stars
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How hard is it to rename chapters ?
- By Starboard Guy on 06-01-25
By: Matthew Dixon, and others
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The Power of Value Selling
- The Gold Standard to Drive Revenue and Create Customers for Life
- By: Julie Thomas
- Narrated by: Wendy Tremont King
- Length: 7 hrs and 55 mins
- Unabridged
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Overall5 out of 5 stars 4
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Performance5 out of 5 stars 2
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Story5 out of 5 stars 2
In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers. In the book, you'll learn value-based selling techniques to become a trusted business advisor who instills confidence in buying decisions despite unpredictable business environments.
By: Julie Thomas
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Passive Income with AI: Make Money While You Sleep
- Unlock the Power of Artificial Intelligence to Create Consistent, Passive Income and Start Earning While You Sleep
- By: Peter Drake
- Narrated by: Tom Brooks
- Length: 7 hrs and 3 mins
- Unabridged
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Overall5 out of 5 stars 34
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Performance5 out of 5 stars 34
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Story5 out of 5 stars 34
Discover how you can use the incredible capabilities of ChatGPT to create an automated cash-generating system that works for you around the clock. In ChatGPT Cash Machine, you’ll learn how to use ChatGPT to create high-demand digital products in minutes, from ebooks to online courses and more.
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5 out of 5 stars
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Gave Me Solid Ideas I Actually Wanted to Try
- By Joy Nwanze on 06-07-25
By: Peter Drake
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Managing the Professional Service Firm
- By: David H. Maister
- Narrated by: B. J. Harrison
- Length: 13 hrs and 27 mins
- Unabridged
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Overall4.5 out of 5 stars 3
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Performance4.5 out of 5 stars 3
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Story4.5 out of 5 stars 3
International expert and consultant David Maister offers a brilliant and accessible guide to every management issue at play in professional firms. Professional firms differ from other business enterprises in two distinct ways: first, they provide highly customized services and thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalized, involving the skills of individuals.
By: David H. Maister
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AI Side Hustle
- 2-in-1 Guide to Earning Passive Income with Deepseek AI & ChatGPT: Automate, Create, and Thrive Using AI-Powered Strategies
- By: Peter Drake
- Narrated by: Tom Brooks
- Length: 8 hrs and 15 mins
- Unabridged
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Overall5 out of 5 stars 44
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Performance5 out of 5 stars 44
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Story5 out of 5 stars 44
Whether you're tech-savvy or just getting started, this 2-in-1 powerhouse guide gives you everything you need to start earning passive income online using ChatGPT, Deepseek AI, and other cutting-edge tools—fast. This book is your ultimate roadmap to financial freedom, packed with practical, no-fluff strategies to help you build digital side hustles that work for you 24/7—even while you sleep.
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5 out of 5 stars
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Perfect Start for Anyone Curious About AI Income
- By Telma Nwosu on 05-21-25
By: Peter Drake
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The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- By: Brent Adamson, Matthew Dixon, Pat Spenner, and others
- Narrated by: Steve Kramer
- Length: 8 hrs and 40 mins
- Unabridged
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Overall4.5 out of 5 stars 413
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Performance4.5 out of 5 stars 342
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Story4.5 out of 5 stars 339
The authors unveil research that identifies Mobilizers and provide a roadmap for how sales and marketing teams can find them, engage them with disruptive insight, and leverage them to drive consensus across the customer organization. Once you have identified the Mobilizers among your customers, almost any rep, with the right coaching, tools, and marketing support can start a chain reaction that leads to a whole organization getting on board with even the most provocative ideas.
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5 out of 5 stars
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Love it, invaluable business resource!
- By Marxk Madhavan on 06-25-17
By: Brent Adamson, and others
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Start and Grow Your Own Consulting Business from Zero
- A Proven 7-Step Guide to Turn Your Expertise into Income, Win Clients Fast and Develop a Mindset for Success
- By: Matthew Robson
- Narrated by: Nick Gallagher
- Length: 4 hrs and 41 mins
- Unabridged
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Overall4.5 out of 5 stars 65
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Performance4.5 out of 5 stars 61
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Story4.5 out of 5 stars 61
Are you tired of living in the draining loop of work-eat-repeat? Do you want to leverage a new opportunity that can open the doors to more financial control and stability? Are you interested in making a legacy that can serve several generations to come? If you dream of living on your own terms, then you’ve come to the right place--you are about to discover how you can turn your expertise into a successful money-making model in just seven easy steps!
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5 out of 5 stars
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Robson nails it-Masterpiece of clarity
- By Howard S. Gilbert on 07-27-23
By: Matthew Robson
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Sales Pitch
- How to Craft a Story to Stand Out and Win
- By: April Dunford
- Narrated by: April Dunford
- Length: 2 hrs and 57 mins
- Unabridged
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Overall5 out of 5 stars 33
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Performance5 out of 5 stars 28
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Story5 out of 5 stars 28
World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.
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4 out of 5 stars
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Thought provoking addition to a great book.
- By TohirT on 05-24-24
By: April Dunford
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The Challenger Sale
- Taking Control of the Customer Conversation
- By: Matthew Dixon, Brent Adamson
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Unabridged
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Overall4.5 out of 5 stars 1,083
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Performance4.5 out of 5 stars 825
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Story4.5 out of 5 stars 816
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
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3 out of 5 stars
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Bellow average book
- By Elias Karráa on 08-11-19
By: Matthew Dixon, and others
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24 Assets
- Create a Digital, Scalable, Valuable and Fun Business That Will Thrive in a Fast Changing World
- By: Daniel Priestley
- Narrated by: Daniel Priestley
- Length: 4 hrs and 4 mins
- Unabridged
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Overall4.5 out of 5 stars 95
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Performance5 out of 5 stars 87
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Story4.5 out of 5 stars 86
In every industry, there are companies that take off. They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale up quickly with support from investors, partners and the media. Sadly, most companies don't perform this way. Most entrepreneurs aren't building anything of value. They work hard, make sacrifices, struggle, dream, plan and strive, but in the end, it doesn't pay off. This audiobook sets out a method for building a business that becomes a valuable asset.
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5 out of 5 stars
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An Eye-Opening Blueprint for Business Growth
- By Amazon Customer on 05-11-25
By: Daniel Priestley
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The Short List
- How to Drive Business Development by Focusing on the People Who Matter Most
- By: David Ackert
- Narrated by: David Ackert
- Length: 6 hrs and 20 mins
- Unabridged
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Overall5 out of 5 stars 1
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Performance5 out of 5 stars 1
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Story5 out of 5 stars 1
When it comes to business development, professionals often struggle—not from a lack of opportunities but from not knowing where to focus their attention. In a world where we can access anyone through six degrees of separation, our 500+ LinkedIn connections and cluttered CRM databases only exacerbate the question: "What is the best use of my time?" The Short List delivers a clear, actionable guide to identifying the people you need to prioritize and the techniques you can use to nurture those relationships into career catalysts.
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5 out of 5 stars
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Amazing!
- By Sonya on 03-15-25
By: David Ackert
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Gap Selling: Getting the Customer to Yes
- How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
- By: Keenan
- Narrated by: Keenan
- Length: 5 hrs and 47 mins
- Unabridged
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Overall5 out of 5 stars 1,148
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Performance5 out of 5 stars 973
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Story4.5 out of 5 stars 965
People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.
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4 out of 5 stars
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SPIN selling with more EQ mixed in
- By Amazon Customer on 09-28-19
By: Keenan
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AI First
- The Playbook for a Future-Proof Business and Brand
- By: Adam Brotman, Andy Sack
- Narrated by: Asa Siegel
- Length: 5 hrs and 42 mins
- Unabridged
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Overall5 out of 5 stars 8
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Performance5 out of 5 stars 8
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Story5 out of 5 stars 8
What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem." Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean.
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5 out of 5 stars
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The Perpective and Playbook for all Business Leaders
- By Kelly King on 07-06-25
By: Adam Brotman, and others
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The Admiral's Bookshelf
- By: Admiral James G. Stavridis USN (Ret.)
- Narrated by: Basil Sands
- Length: 7 hrs and 6 mins
- Unabridged
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Overall5 out of 5 stars 4
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Performance5 out of 5 stars 3
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Story5 out of 5 stars 3
In The Admiral's Bookshelf, Adm. James Stavridis shares the books that facilitated his success. The Admiral's Bookshelf links twenty-five essential life lessons and leadership principles to the books that best illustrate them. Each chapter covers a single work of literature and showcases Stavridis' deft analysis of its significance and impact. The result is a rewarding and compelling volume that shows how anyone can use expansive reading to develop essential skills and values for successful leadership.
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Sales EQ
- How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
- By: Jeb Blount, Anthony Iannarino -foreword by
- Narrated by: Jeb Blount
- Length: 9 hrs and 13 mins
- Unabridged
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Overall4.5 out of 5 stars 2
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Performance4.5 out of 5 stars 2
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Story4.5 out of 5 stars 2
Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It's no wonder many companies are seeing 50 percent or more of their salespeople miss quota.
By: Jeb Blount, and others
Must Read for Seller/Doer
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