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Publisher's Summary

A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better.

Part of our daily job as humans is to influence others; we teach our children, guide our patients, advise our clients, help our friends and inform our online followers. We do this because we each have unique experiences and knowledge that others may not. But how good are we at this role? It turns out we systematically fall back on suboptimal habits when trying to change others' beliefs and behaviours. Many of these instincts - from trying to scare people into action to insisting the other is wrong or attempting to exert control - are ineffective because they are incompatible with how the mind operates. The principle idea of this book is that an attempt to change will be successful if it is well-matched with the core elements that govern how our brain works. Sharot unveils the hidden power of influence, good and bad, and enables us to identify instances in which we fall prey to delusions. The book will search deep below the surface, relying on the latest research in neuroscience and psychology to provide new insight into human behaviour.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio on our desktop site.

©2017 Tali Sharot (P)2017 Little Brown Book Group

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fantastic book

great insights. superb audio experience. loved the narration. brain and mind are largely complex to understand. this book is a compelling read for anyone attempting to understand both

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  • Amazon Customer
  • 09-13-17

Go for Hardcopy

Great book, but better to have a hardcopy and not audiobook. Reading pace could be a little bit slower.

2 of 3 people found this review helpful

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  • Mr. S. C. Ince
  • 02-06-18

A great read if you are looking to expand mind

A book that is ideal if you are looking to expand your knowledge and understanding of how our minds work. The book is written is a way that's easy to digest, while at the same time taking the reader into depths of the inner workings of the brain and mind. A very enjoyable and interesting book.