-
商品を変えず価値を変えるPromotion strategyプロモーション戦略の教科書
- 新時代のサービスを理解してオンリーワンのビジネスモデルで勝利しよう
- Narrated by: MIYAKO
- Length: 33 mins
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商品を変えず価値を変えるPromotion strategyプロモーション戦略の教科書
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Publisher's summary
もし、あなたが美容院を経営しているなら髪を切ると言ったサービスを提供していますよね。
これらの価値どのように髪の毛を切るとかではなく、いろいろなサービスがあります。
あなたは美容院を経営するのにサービスとか商品とか、いろいろとやらなくてはいけないと思っていませんか？
じつは、あなたのやっているサービスは何も変えなくていい。
あなたが売っているものは何も変えなくていいのです。
例えば。。。
あなたが手に持っているボールペン。
このペンを何も変えずに、このペンの価値を上げるのです。
そう、簡単に言えば、商品を変えずに、その商品の価値を変えるということを本書では分かりやすく説明していきます。
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