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How Clients Buy
- A Practical Guide to Business Development for Consulting and Professional Services
- Narrated by: Barry Abrams
- Length: 6 hrs and 34 mins
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Publisher's summary
The real-world guide to selling your services and bringing in business....
How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients.
Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be.
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Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Michael
- 10-18-19
Wish for more depth
it was a quick read so I shouldn't be surprised to find that there wasn't much in depth knowledge. Most of the book was stuff I already knew. The topics stayed too superficial.
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2 people found this helpful
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- Willert
- 06-23-20
Practical and Actionable
right book right time for me as I launch my Business Growth Consulting practice area. Biggest takeaway is the need to underwrite the conversation. I have to be clear on that topic. Recommend the read.
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1 person found this helpful
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- hayes carter
- 08-08-19
Great Book on professional/expert service sales
Solid book full of great information that is easy to follow and easy to apply.
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1 person found this helpful
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- Anne S.
- 03-15-23
10x Longer Than it Should Be
I read the other reviews saying the examples and metaphors dragged on, but there were some valuable nuggets of information. I would say this is the least concise book I've ever listened to, I often skipped ahead 30s at a time through long-winded metaphors. Basically, chapters 1-6 should just be 1 chapter. Then, there is some value of the 7 Elements and B2B business types. Also the book is filled with attemps at 1 liner humor and broad generalization of generations as well as equating millennial to young people. I'm not sure if they are eager to write new editions, but the examples will become dated very quickly.
Also, I feel bad for saying this, but the narrator is AWFUL. He often changed voices in a way that felt sarcastic. (The weak content didn't help, but still.)
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- Daniel J. Coonan
- 02-08-23
Highly relevant
If you work in professional services this is a must listen. Wish I read this at the beginning of my career.
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- Fred Schneider
- 01-10-21
Not much meat on the bone
Although there are plenty of words, analogies, stories of consultants the real meat in this book is rather lean and buried in the middle of the book sorrow fed by fat. To be sure there are two or three useful nuggets of insight, but not enough to have made the time spent with this book worth while.
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- AmazonSmartShopper
- 06-16-21
Nothing new and no nuggets
Audiobooks normally fall into one of a few categories, either they are fantastic, or they are okay but share some great nuggets of information which are useful and mean that it was worthwhile reading the book, or the book has just been a waste of time. Unfortunately, this one falls into the latter camp. It is based on some anecdotal views of the author, which are not backed up by strong evidence-in fact at the beginning of the book, he states that he does not have empirical evidence to back up his views, and ends the book with confirmation of this again, suggesting that information and studies need to be provided by universities to actually determine how clients are approaching the topic of buying. This therefore, seems to undermine the whole purpose of this book. There are certainly better books than this one, and I suggest that you give this one a miss.
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- Bradley
- 10-29-21
Top BD Advice
First book I have found that specifically talks about how to sell professional services consulting.
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- Mariner
- 09-29-20
Great overview
I run a two year old consulting firm. I wish I had this book two years ago! A lot of the content is intuitive, but can also help with designing a marketing approach step-by-step, revenue planning, and avoiding areas that are just timewasting. Also signposts to other material. I will definitely return to this book.
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- Alaine
- 09-20-20
Amazing
Everything for beginners to the advanced, definitely a must read book for anyone in the consulting business. Will be saving it to listen to it again in a few months, always going to be something I get out of it each time.
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- Or, Nobody Ever Told Me I’d Have to Sell!
- By: Chuck Polin, Evan Polin, David Mattson - foreword
- Narrated by: Tom Parks
- Length: 5 hrs and 39 mins
- Unabridged
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Years ago, developing and sustaining a book of business was not as big a problem for accountants, attorneys, financial planners, and other professionals as it is today. Clients were more loyal to the firms they worked with, and unlikely to shop your services, compare rates, or jump ship. Times have changed! And if you don't change along with them...well, you're not going to enjoy yourself or have as much control over your career as you deserve. Believe it or not, you can enjoy the process of expanding your client base.
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Solid
- By Daniel on 05-24-23
By: Chuck Polin, and others
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Networking Like a Pro
- Turning Contacts into Connections
- By: Ivan Misner PhD, Brian Hilliard
- Narrated by: Sean Patrick Hopkins
- Length: 6 hrs and 21 mins
- Unabridged
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It's easy to feel like networking is a waste of time, energy, or money - but that just means you're doing it wrong. In this new edition of Networking Like a Pro, networking experts Dr. Ivan Misner and Brian Hilliard reveal key networking techniques to help you grow your business. In this comprehensive guide, you'll discover strategies that go beyond collecting business cards and turn networking into a profitable resource for your business. Dive into this book and discover how the most successful networkers leverage their brand, expertise, and customers to achieve greatness in life.
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Great read
- By Image by Anastasia Nicole on 10-20-19
By: Ivan Misner PhD, and others
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Exactly How to Sell
- The Sales Guide for Non-Sales Professionals
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 3 hrs and 49 mins
- Unabridged
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Exactly How to Sell walks you through a tried-and-true process that draws on time-tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product, or your services), this simple listen is certain to provide you actionable strategies to deliver you more of the sales results you are seeking.
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Exactly How to Sell Exactly What I Needed
- By Richard Gardner on 08-06-18
By: Phil M. Jones
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Consulting Essentials
- The Art and Science of People, Facts, and Frameworks
- By: Jeff Kavanaugh
- Narrated by: Mike Lenz
- Length: 9 hrs and 42 mins
- Unabridged
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Drawing on his experience as a senior partner at a multi-billion dollar consulting firm and adjunct professor at the University of Texas at Dallas MBA program, Jeff Kavanaugh is ready to share the tools of the trade for young professionals to quickly scale the consulting learning curve. Pulling together the best content from his own experience, as well as other world-class consulting leaders and industry professionals he has worked with, Kavanaugh has distilled the lessons into the key skills that separate the best from the rest.
By: Jeff Kavanaugh
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It Starts with Clients
- Your 100-Day Plan to Build Lifelong Relationships and Revenue
- By: Andrew Sobel
- Narrated by: Steve Menasche
- Length: 7 hrs and 39 mins
- Unabridged
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Andrew Sobel offers a proven, 100-day plan for conquering 14 tough client development challenges and growing your client base. He's encapsulated 25 years of unique research, including personal interviews with over 3,000 top executives, into a practical road map for winning more new clients and growing your existing relationships. You'll learn specific strategies to move confidently and predictably from a first meeting to a signed contract, and discover the agenda-setting techniques that create a steady stream of sole-source business.
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Great insights - will need to read multiple times
- By Tracey Staples on 09-10-20
By: Andrew Sobel
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Winning the Professional Services Sale
- Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity
- By: Michael W. McLaughlin
- Narrated by: Andy Paris
- Length: 7 hrs and 4 mins
- Unabridged
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In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, Winning the Professional Services Sale argues for fundamental changes in the seller's mindset and sales strategies. Rather than pressing the sale, salespeople must help clients buy - the way that works best for each client. This new approach gives buyers what they now want in a services seller: a consultative problem solver, change agent, and solution integrator, all rolled into one.
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The Boston Consulting Group on Strategy
- Classic Concepts and New Perspectives, 2nd Edition
- By: Carl W. Stern - editor, Michael S. Deimler - editor
- Narrated by: Melissa Hughes
- Length: 17 hrs and 12 mins
- Unabridged
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For more than 40 years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside.
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A difficult read
- By Amazon Customer on 09-20-23
By: Carl W. Stern - editor, and others
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Inked
- The Ultimate Guide to Powerful Closing and Negotiation Tactics That Unlock YES and Seal the Deal
- By: Jeb Blount
- Narrated by: Jeb Blount
- Length: 7 hrs and 37 mins
- Unabridged
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Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been schooled in the art and science of negotiation. Because today's buyers have more power than ever before - more information, more at stake, and more control over the buying process-they almost always enter sales negotiations in a much stronger position than the salespeople on the other side of the table. The results are sadly predictable: Salespeople and their companies end up on the losing end of the deal.
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This is the raw step by step negotiation book!
- By Anonymous User on 05-28-20
By: Jeb Blount
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Professional Services Marketing
- How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
- By: Mike Schultz, John Doerr
- Narrated by: Joe Barrett
- Length: 9 hrs and 5 mins
- Unabridged
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As Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today's business people should take note: In the post-crisis economy, traditional career strategies spell professional extinction, but the fluid new "gig economy" offers tremendous potential for anyone willing to adapt.
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Excellent and Current Marketing Advice
- By ArmyRanger87 on 09-20-20
By: Mike Schultz, and others
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Consulting 101: So You Want to Be a Consultant?
- By: Professor Allison Friederichs Atkison, The Great Courses
- Narrated by: Professor Allison Friederichs Atkison
- Length: 5 hrs and 8 mins
- Original Recording
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Thinking of starting a consulting business? Knowing how to craft an effective business plan is the first step. What’s next? Finding clients and knowing how much to charge. Plus, the consultancy must be properly marketed. And don’t forget other aspects of consulting, from answering an RFP to knowing when to walk away from a problem client. This business course from The Teaching Company and lecturer Dr. Allison Friederichs delivers all this and more.