The 1-Page Marketing Plan

Get New Customers, Make More Money, And Stand Out From The Crowd

De: Allan Dib

Narrado por: Joel Richards

Duración: 6 h y 32 m

Resumen del Editor

Warning: do not listen to this book if you hate money.

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.

In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.

Whether you're just starting out or are an experienced entrepreneur, this book is the easiest and fastest way to create a marketing plan that will propel your business growth.

In this groundbreaking new book you'll discover:

• How to get new customers, clients, or patients and how make more profit from existing ones
• Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses
• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money
• A simple step-by-step process for creating your own personalized marketing plan that is literally one page
• How to annihilate competitors and make yourself the only logical choice
• How to get amazing results on a small budget using the secrets of direct response marketing
• How to charge high prices for your products and services and have customers actually thank you for it

©2016 Successwise (P)2016 Successwise

Great Marketing Book

Solid information. Great read for anyone looking to improve marketing skills. Straight forward. Couldn't put it down once I started reading it. Go with the audio as well.

If you only had one marketing book, get this one

This is an all-around excellent marketing planning primer, well written, funny, and to the point. The beginning starts slowly but builds. But that foundation is important, and by 1/3 the way in you are really getting to the meat and it keeps going from there. HIGHLY actionable, and good for the solo entrepreneur as well as the large corporate marketing person.
I'll be reading this at least once a year from now on and being sure to take action.

The 1 book you need for marketing a small business

I've gone through eight books related to marketing, six of which were focused on small businesses. This book is the most useful of all of them. It gives you the complete picture of how to do direct response marketing, and the overall reasoning behind the process.

The book makes this point, but I'll emphasis it... this isn't something you can just sit down and listen to. You really do need to think about how these concepts apply to your business, and how you will leverage them.

Also, I'm sure many people will stop listening because they feel like they already know some aspect of this stuff, and not get the full value out of understanding how the entire thing works together.

The book tries to get you to make a 1-page plan, but if you're like me, you'll wind up with way more notes on how to do marketing than 1 page. Though, the book does talk about the 80/20 rule (20% of effort gets 80% of results), so if all you get from this is a 1 page plan, that's probably just fine!

Another book worth mentioning is "Radical Relevance", as it helps hammer home a critical portion covered in "The 1-Page Marketing Plan". "Building a StoryBrand" is another good book. I think both of these are actually mentioned in "The 1-Page Marketing Plan". Russell Brunson has a trilogy of marketing books that are covering direct response marketing, but I think they will be more uniquely relevant to specific types of small businesses. "How to Create a Perfect Landing Page" is also okay, if you're looking for more specifics on that aspect of the direct response marketing approach.

Beyond outstanding this book is excellent

I have read or listen to many books. This book is incredibly valuable, it helps you to think about actions to grow your business and not just talking about it. I can't recommend this book anymore then read it now! Thanks very much to the author, great material, great assembly. I will read this many times I am certain.

Absolutely amazing book

This is the only book that went straight to the point with actionable items and clear examples, loved it

Excellent resource

One of the best marketing books I’ve encountered - gave me real advice that I could take action on and helped me to improve my customer acquisition and retention numbers. Applicable to social media and modern marketing techniques.

A must for any size business

There are over 100 tidbits of information that any marketer would find useful for their brand.

Great resource, but not in-depth

Loved this ebook. I printed out pages to write content in for each of the 9 steps for a marketing plan as I listened. For the second chapter, crafting a message, I'd recommend leveraging Branding For Profit from Trump University and using the workbook that goes with it. Both compliment each other very well. There are other books like The Conversion Code which will help you with the advertising and media section. Don't look at this book as a "be all, end all" for marketing plans, but more of a resource to make unknown unknowns into known unknowns for your marketing plan. It's a good first step.

Great actionable insights and strategy

I enjoyed this audiobook and it's no fluff and get's straight to the point. It's actionable strategy into marketing for your business will benefit any person who manages a business or has an interest in marketing. I thought that this book would cover just the basics but it goes further than I expected and I learnt a lot so very impressed!

Great App!

Works as expected, no glitches and very easy to use. I use it every day while walking my doggy and when I go biking, you can "read" and exercise at the same time, nice.