Eating the Big Fish

How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition

By: Adam Morgan

Narrated by: A. T. Chandler

The second edition of the international best seller, now revised and updated....

This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies web links to view interviews online, and offers supplementary downloadable information.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2009 Adam Morgan (P)2012 Audible, Inc.

Great book for Challenger Brands and Marketing Pros

The book is written in a mostly timeless way with great examples of the lessons. I do think this should be required reading in the business community.

The reading of the book sounds a little robotic and is a bit slow. I just used a speed of 1.2 (and I could’ve gone a little faster) and it sounded better.