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Marcus Collins

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Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice--as the head of strategy at Wieden+Kennedy, NY--and one foot in the world of academia--as a clinical assistant professor of marketing at the Ross School of Business, University of Michigan. His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. Over the course of his career, Marcus has developed a practice for creating culturally contagious ideas that inspire people to take action. His strategies and creative contributions have led to the launch and success of Google’s “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets–among others. Prior to advertising, Marcus began his career in music and tech working at Apple and running digital strategy for Beyoncé. He is a proud Detroit native, a devoted husband, and a loving father to Georgia and Ivy.

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For the Culture

The Power Behind What We Buy, What We Do, and Who We Want to Be

By: Marcus Collins

Narrated by: Cary Hite

Length: 9 hrs and 32 mins

Release date: 05-02-23

Language: English

5 out of 5 stars 36 ratings
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