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Publisher's Summary

Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions - and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy.  

Designed for Digital offers practical advice on digital transformation. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.

©2019 Massachusetts Institute of Technology (P)2020 Gildan Media

What listeners say about Designed for Digital

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Truth and reality of digital transformation

I highly recommend this book to anyone looking to understand what it takes to embark on a digital transformation (not digitizing analog products and services) in any industry across People, Process and Technology(platforms and data). The examples and case studies are diverse, practical and well detailed to both stress the concept at the same time provide enough depth to go beyond theory.
Highly recommend referring to the references at the end of the book to dig deeper into one’s relevant case study.
Thanks to Jeanne Ross, Cynthia Beath and Martin Mocker for writing and Kitty Hendrix for perfect narration.
Best !

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amazing insight

I have the previledge of having the one the author present in front of small group. it was both insightful and refreshing. very good read anyone in business should read this book.

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A must read for established companies

Relevant, practical and insightful. This book provides a framework with five building blocks to design your digital transformation journey. The book is full with examples to explain critical business concepts.

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Leitura Inspiradora

Uma vez iniciada a leitura, impossível largar este texto, que fica melhor a cada Capítulo.