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Publisher's Summary

In the age of software, will your business dominate and maintain relevance? Or will it become a digital relic?

As tech giants and startups disrupt every market, those who master large-scale software delivery will define the economic landscape of the 21st century, just as the masters of mass production defined the landscape in the 20th. Unfortunately, business and technology leaders are woefully ill-equipped to solve the problems posed by digital transformation. At the current rate of disruption, half of the S&P 500 companies will be replaced in the next 10 years. A new approach is needed. 

In Project to Product, value stream network pioneer and technology business leader Dr. Mik Kersten introduces the Flow Framework - a new way of seeing, measuring, and managing software delivery. The Flow Framework will enable your company's evolution from project-oriented dinosaur to product-centric innovator that thrives in the age of software. If you're driving your organization's transformation at any level, this is the audiobook for you. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2018 Mik Kersten (P)2018 Mik Kersten

What listeners say about Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework

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    3 out of 5 stars

Great book but missing the additional PDF material

The subject matter should concern anybody interested in how to link DevOps to the value generation in your business. Overall the author does a great job of advocating for the Flow Framework though details of how to implement in a large Enterprise are left out. The side-story of the authors visit to the Leipzig BMW plant and the insights gained from that contains more than a little echo of The Phoenix Project (and by implication, The Goal) and for those inspired by that book, this is one more piece of the puzzle on how business delivery needs to transform in the age of software.
However, the fact that the additional material referenced by the narrator is missing from the Audible version greatly reduces the value of the audio version.

11 people found this helpful

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Additional pdf material can be found elsewhere

The additional pdf material referenced in the audio book by the author can be found here:
https://itrevolution.com/book/project-to-product/

9 people found this helpful

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If it was Easy Everyone Would be Doing it

It is not hard to find blog posts and articles that chronicle failed digital transformations. This book explains why there seem to be so many examples. To the extent it can, the book also does a reasonable job in pointing the way. But it also makes the point that it is culture, processes and people all aligning to the way the business accrues value that will allow you to possibly transfer from project to product. If it was easy, everyone would be doing it ... successfully. It is not easy.

2 people found this helpful

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Next step for any transforming organization

Great book !

Being in agile development for more than 10 years, i think this is the next step for any organization trying to manage software development and align initiatives with the business value stream.

The book paint a complete view from theory to framework and tying it back to tools.

Next step for is the implementation

1 person found this helpful

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Can’t get past smug and affected narration.

I’m surprised by the overall high ratings of this. Maybe the written book deserves those stars but this narration is so atrocious I cannot get past it. The performance sounds like a parity of a know it all.

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  • J
  • 06-29-21

Very good info on vale-add and flow

I like the approach to addingvalue to the big picture (product) instead of putting up good numbers in each department. The story is ultimately selling a tool to integrate multiple tools but the information is still good.

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mostly buzzwords, almost no insight

I struggled on to the end of the book, which I regret. The 'new framework' never came. No epiphanies. All the content in this book could be summarized by 'visualize your work' and ' integrate your tools' as possible by scale.
The whole book uses examples of companies that already are successful in value flow, yet the author claims his ideas are new. Author continually says the old management/production frameworks won't work, but lean and agile underpin all his ideas.
All delivered by the voice of a dramatic used car salesman.

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Very useful!

Very interesting! Well worth listening to. Provides a different perspective on how to successfully integrate business and IT in the era of software

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Good content but not an intro course

This book assumes your company already has a base working knowledge and even a reasonably functional agile framework in place and are looking for that next step.

I wouldn’t call the material dry necessarily (it touches on a lot of great points), but I found myself getting distracted/tuning out on occasion. Overall a good listen though and I might purchase the print version to reference in the future

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Are KPIs Enough?

IT must be intricately aligned to the business, i.e., Sales as should all departments. Every activity in every part of the organization should have the purpose of gaining or retaining a customer.

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  • Seb
  • 04-04-19

Missing link

The missing link between agile models and business models. So many useful concepts. Narrate the next version yourself Mik?

1 person found this helpful

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  • Terrence
  • 02-04-21

Some great concepts, but over complicated

Some good stories, and I like focus on e2e flow, flow metrics, and ultimately busines value. This was good. However I found much of the book a bit uneasy to follow. Terms are interchanged and not consistent; and he almost applies full ok object oriented development concepts to his flow framework. Clearly it's the mind of a developer however it doesn't make the full flow framework very accessible.

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  • LC
  • 12-08-19

Sounds gamechanging but lacks details

The problem and need are convincing, but I found that it is very vague in terms of implementation for software development. It would have helped to have some examples of how this has successfully been applied to several differing software products, with enough detail to understand how it was implemented in each case.

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  • D. Bevan
  • 10-30-19

Key book for the software age

I was lucky enough to see Mik’s presentation at DOES2019 together with the book it helped clarify something that had been at the back of mind for awhile.

If like me, you have read Kim’s Phoenix Project and realised the importance of DevOps thinking, but your business doesn’t have the catalyst for change that Parts Unlimited does - read this book.

This details why there is a catalyst for change for scores of businesses and the potential consequences for those that done.

While Mik could sometimes be accused of hyperbole with his writing style. Don’t let that put you off. Stick with this book.

My hope is that this book re-ignites the DevOps movement and takes it beyond the “tools” explosion.

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  • cmj123
  • 08-06-19

A masterpiece on creating Business value via IT

I really enjoyed reading product to project and will highly recommend it. First, the book clearly and elaborately discuss the important of business value driven IT organisation using value stream architecture. Second, the flow system and flow metric for end to end business and technical value delivery was a game changer for me at work as it meant my team created more value for the clients. lastly, I enjoyed the use of practical case studies to driven home key and valuable lessons. It is a book that requires more than one read and running application exercises based on the concepts proposed.

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  • Anonymous User
  • 01-13-19

Misleading Title

My biggest issue with this book is the misleading title. This book not about transitioning from project based delivery to product based delivery, is about “The Flow Framework®.” The framework you’ve probably never heard of before and will probably never hear of again.

Add to this an infomercial style performance from Eduard Bauer and extremely repetitive content from Mik Kersten, and it makes it an absolute a pain to listen to.

I kept holding on, hoping that there would be some pivot insight or key bit of knowledge, but I could only get half way through before it became to much.

2 people found this helpful