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Publisher's Summary

The Ten Commandments for Business Failure is a cautionary bible for business leaders from a widely admired elder statesman who has seen and heard it all.
©2008 Donald Keough (P)2008 Penguin

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  • Overall
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Insightful and uplifting

I loved listening to this book. Every chapter is a gem filled with stories from a wonderful business leader the author is.
Would like to own a print copy of this book just so I can cherish it better.

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  • Aaron
  • Manhattan, NY, United States
  • 11-23-11

Always Invert!

As Carl Gustav Jacob Jacobi and most recently Charlie Munger have said "man muss immer umkehren" ie "invert, always invert", and that is exactly what Don Keough has done throughout this book. The solution usually lays within the problem and Don has stated 10 principles (actually 11)that are non negotiable in securing your business's (and more importantly life's) failure, all you have to do is follow them to fail.....or just invert and you WILL succeed!