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Publisher's Summary

A Fast Company best book of the year

A Washington Post best seller

Winner of the 2017 Axiom Business Book Award in Business Technology 

How do you tell a real trend from the merely trendy? How, for example, will a technology - like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things - affect us, our businesses, and workplaces? How will it eventually change the way we live, work, play, and think - and how should we prepare for it now?

In The Signals Are Talking, noted futurist Amy Webb shows us how to analyze the "true signals" - those patterns that will coalesce into a trend with the potential to change everything - and land on the right side of disruption. The future, Webb shows, isn't something that happens to us passively. Using a proven, tested methodology, she enables us to see ahead and forecast what's to come - challenging us to create our own preferred futures.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2016 Amy Webb (P)2018 Hachette Audio

Critic Reviews

"The clear, insightful, and humorous Amy Webb has crafted a rare treasure: a substantive guide written in a narrative that's a delight to read. While most futurologists want guru status through a few Nostradamus-like visions that never materialize, Webb modestly reports with depth and discipline, and creates a system and tools we can all use to better navigate the future. Through her deep research, specific anecdotes and brilliant insights, she has performed the selfless but hugely valuable act of teaching us all to fish at the fringe." (Christopher J. Graves, Global Chair, Ogilvy Public Relations)

"Amy Webb, with insight and a big dose of pragmatism, shows how to clearly see the next big disruption and then take action before it strikes." (Ram Charan, advisor to CEOs and corporate boards, author of The Attackers Advantage and co-author of Execution: The Discipline of Getting Things Done)

"[The Signals Are Talking] provides several brain-bending future possibilities...Webb's stellar reputation in this red-hot field should generate demand." (Booklist)

"The best leaders will know how to listen for the future. Amy Webb's book tells you the signals to listen for-as well as the noise you should ignore. The signals are talking and leaders should listen." (Bob Johansen, Distinguished Fellow, Institute for the Future, author of Leaders Make the Future)

"The renowned futurist Amy Webb zeroes in-with clarity, specificity and verve-on the indispensable skill for people in every industry: how to recognize and interpret the clues that reveal the next big thing." (Vivian Schiller, former president and CEO, National Public Radio)

"Webb teaches us to listen...[she] combines well-researched, reader-friendly insights on Google, drones and artificial intelligence with a system of questions you can bring to your next strategy meeting...." (Chicago Tribune)

"Will undoubtedly help leaders contemplate what lies ahead. Webb provides a logical way to sift through today's onslaught of events and information to spot coming changes in your corner of the world." (Kirkus Reviews)

"Forecasting the future is a challenging - and absolutely necessary - part of every leader's job. In this ambitious and timely book Amy Webb shows not only how to identify actual trends and surprises emerging from the fringes but - even more important - how to do something about them so you can thrive in the face of the unexpected." (Craig Newmark, founder of Craigslist)

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too political!

the book started out quite interesting! But Midway through the book the author decided to take this very political. She expressed strong political beliefs and by the end of the book was depending on comic book authors to support her theories! I would not buy it again.

0 of 2 people found this review helpful