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Publisher's Summary

The traditional approach to strategic planning is dead. It used to be that plans were produced on paper, placed in the bottom of a drawer, and never seen again. Now, there is a new method that focuses on strategic thinking and strategic implementation. John Berthold, president of a management consulting firm that specializes in strategy development and implementation, stresses the importance of a strategy that results in improved teamwork. Such a plan assures organizational alignment and in turn leads to more effective implementation, says Berthold. He also gives tools for reviewing progress, making course corrections, and delivering results.

(P) and ©1997 Stanford Alumni Association

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    1 out of 5 stars
  • Thomas
  • Norcross, GA, USA
  • 10-31-05

Dry as toast

very tough to follow this dry presentation, expecially without the benefit of the overheads he's referring to. Save your credits - this one's a waste.

3 of 3 people found this review helpful