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Publisher's Summary

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet.

Just about everyone thinks they know how they got there.

Just about everyone is wrong.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

©2017 Scott Galloway (P)2017 Penguin Audio

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What members say

Average Customer Ratings

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  • Overall
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This guy is pretty angry about things

The author basically sums up what you already know about each company and then hates on them.

The narrator does a good job however.

11 of 11 people found this review helpful

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Awesome!

One of the most fascinating books I’ve ever listened to. I Highly recommend this book to everyone!

3 of 3 people found this review helpful

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Interesting presentation

Interesting book, amusing presentation. Galloway, is a NYU professor, so misses few opportunities to virtue signal and proselytize his Marxian visions of utopia. What he lacks in understanding of economics, he makes up for in insights on their business. Still, an entertaining listen.

3 of 3 people found this review helpful

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A must read

But you can skip chapter 10. Straightforward presentation ensures most readers will get points. Informs the public on very important, but otherwise obscure facts

3 of 3 people found this review helpful

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Mostly harmless but no real insight

Some funny lines but didn’t do it for me - some odd parts line the one where he claims Facebook is secretly activating mobile device microphones and listening to what we say. Also missed the boat of looking at value as only Market Cap per Employee

6 of 7 people found this review helpful

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Great book

Overall a great listen. Good insight into the future “lords” of our economy. I do wish Scott narrated it though.

2 of 2 people found this review helpful

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Loved this book.

Scott Galloway is fantastic at seeing through the bullshit. His insight into these 4 companies is an evolutionary psychological reality check. His humor is great but would have more weight with his own voice and dry delivery. He even said at the end of the book how important voice is going to be in tech, and as an audiobook fan it boggles my mind that they hire people to read their own books.. the author is always best. (Listen to al franken and Eddie izzard’s new releasss, genius). I was actually at one of the events he spoke at and mentioned in the book, and it’s how I got into his YouTube channel. Thanks for making the book Scott.

2 of 2 people found this review helpful

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Funny, informative and current

Great book. Easy read/listen. Very entertaining while providing a ton of useful information, facts and insights. I’m buying four hard copies for my kids.

2 of 2 people found this review helpful

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Very insightful. Recommended!

Very insightful set of opinions on "the 4". Made valid, good points and correlations on things we are exposed to everyday, but don't really notice. I will DEFINITELY recommend this book to friends, students and contacts. The narrator was good, although I really expected and was looking forward to hear Professor Galloway in the narration. Probably the best book I have read this year. Kudos to professor Galloway! May there be more!

2 of 2 people found this review helpful

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So Smart and well written!

Galloway has a great voice as a writer. The insights and the data in the book are balanced with humor. Loved the career advice. This is a must read for business professionals.

2 of 2 people found this review helpful