Written by award-winning technologist and entrepreneur Matt Hrushka The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers. Learn how the demand for relevance has led the industry into a perilous struggle with privacy and control that could ultimately change the way we use the internet.
"The control the industry has on us is a myth" - Matt Hrushka This is an amazing book, dotted with a bit of history and the evolution of advertising. The concept of advertising as warfare dates back to McLuhan's point of view of how the ad industry conducts itself. The Ad war is top notch and a must for any entrepreneur in the internet space.