Advertising Industry

Finally . . . A book that is totally dedicated to sharing the secrets of successful selling in the pest control & termite industry. If you want to achieve a high level of success in sales, then this is the book for you! In it you'll learn: - Creative methods for selling pest control to your potential clients. - New ideas for selling termite work to your potential clients. - How to build a termite business for doing real estate work. - Methods for building your business from scratch! - Proven strategies for acquiring new clients. - The "secret" sales approach. - How to estimate pricing for ...

I show you my experiences selling 100,000 copies of my own children’s books to help you master: - Social Media and Advertising - Increasing Visibility - Book Prices and Profits - And Much More! I left my job in 2018 because I made more money writing and self-publishing children's books (picture books, chapter books, middle grade novels) than working full time for someone else. I wanted to write books from home full time for years but was stuck in a life working for other people. Determined to change my life, I set out on a path to live the one I always imagined for my family. I tell you ...

An astonishing—and astonishingly entertaining—behind-the-curtain history of Hollywood’s transformation over the past five decades as seen through the agency at the heart of it all, from the #1 bestselling co-author of Live from New York and Those Guys Have All the Fun. In 1975, five young...

"Between author Rooney's story and narrator Xe Sands's craftsmanship, this Walk will sweep listeners off their feet...Through Sands we feel the force of Lillian's personality — with all its drive, wit, and grace — as well as the counterforces that want to constrain it." — AudioFile...

A bold and timely investigation into how it feels to grow up in a world where every anxiety of girlhood has been commodified GIRLS is what girls have become in the modern world. We are ornaments on display, filtered and Facetuned. We are objects, shopped for on dating apps. We are brands...

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.

Part memoir, part manifesto, this is the story of a woman determined to go deep inside a business she was raised to hate, so she could save the world – and herself – through advertising. What could possibly go wrong? As a high-level advertising creative director for 14 years, Lu Chekowsky...

As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys—the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world. Never Lost Again chronicles the...

Are you tired of working for someone else in a job that doesn't fulfill you? Have you been dreaming of starting your own business and being your own boss? Look no further than The Sweaty Startup Guide to Starting Your Own Lawn Care Business. This comprehensive eBook will guide you through every step of the process of starting your own successful lawn care business. From identifying your target market to creating a business plan, dealing with difficult customers and innovating to stay ahead of the game, you'll be ready to hit the ground running. Chapter one introduces you to the industry, ...

Are you thinking about opening a restaurant, bar or nightclub? This is a complex business with a big learning curve. You can either learn by trial and error spending hundreds of thousands of dollars or you can lean from those that have already done it successfully. Chris Seferyn has survived and thrived for 20+ years in the hospitality business. He has literally seen it all when it comes to serving people food and beverages. This book is the distillation of everything he has learned by making all the mistakes that you would make. How do you pick a concept? How do you choose a location? How ...

Simplicity is arguably the most potent weapon in business—attracting customers, motivating employees, helping outthink competitors, and creating new efficiencies. Yet rarely is it as simple as it looks. Ken Segall’s first book, Insanely Simple, was based on observations gained from twelve...

Unlock the future of your service-based business with "Automating Customer Acquisition," the ultimate guide to transforming your marketing strategies and skyrocketing your client base. This comprehensive eBook delves into innovative techniques designed to make local advertising and referrals work wonders for your business. Start by mastering the basics of local advertising and learn to harness the power of referrals to create a robust customer acquisition strategy. Discover how to craft a unique selling proposition that highlights the core services you offer and translates seamlessly into ...

Alan Krueger, a former chairman of the president's Council of Economic Advisers, uses the music industry, from superstar artists to music executives, from managers to promoters, as a way in to explain key principles of economics, and the forces shaping our economic lives. The music industry is...

This book is a comprehensive guide to writing effective ad copy. It covers a wide range of topics, including understanding your target audience, crafting headlines that grab attention, writing body copy that converts, and creating a call to action that gets results. The book also discusses the importance of incorporating emotion, using different media formats, and writing ad copy for social media. Additionally, the book provides tips and tricks for writing ad copy that works and explains how to measure the success of your ad copy. Whether you are a seasoned professional or just starting, ...

Written by award-winning technologist and entrepreneur Matt Hrushka The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers. Learn how the demand for relevance has led the industry into a perilous struggle with privacy and control that could ultimately change the way we use the internet.

“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF...

Decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with games. Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.

For the past few years I've worked with doctors, psychologists, sports coaches, tech executives, software CEOs, and corporate consultants who all had the same problem: They needed to differentiate themselves and position themselves as experts - fast. They had high-value skills and provided life-changing results, but struggled to get their message out and felt like they weren't living up to their potential.

Unlock the secrets of successful book marketing with "Courage To Leap & Market...An Authors' Roadmap to Self-Marketing: Your Book" by renowned leadership expert and bestselling author CB Bowman. This comprehensive guide empowers authors to take control of their book's success and confidently navigate the complex world of self-promotion. Discover proven strategies to: Craft a compelling author brand that resonates with your target audience Leverage social media platforms to build a loyal following and boost book sales Master the art of book launch campaigns that generate buzz and drive ...

I am humbled, honored, and thrilled to share with you that just now I have been advised that my first book, of seventeen books published in 3.5 years, "Road to Journey's End: The untold true story of the Koerber Family from Emigration, through Losses and Successes, leading to The American Dream. (Dreams Fulfilled Series)", has been honored with a prestigious award by being recognized by BookAuthority and placed on the list of “Best Emigration Books of All Time.” BookAuthority collects and ranks the best books in the world, and it is a great honor to get this kind of unsolicited ...