Advertising Industry

"Between author Rooney's story and narrator Xe Sands's craftsmanship, this Walk will sweep listeners off their feet...Through Sands we feel the force of Lillian's personality — with all its drive, wit, and grace — as well as the counterforces that want to constrain it." — AudioFile...

An astonishing—and astonishingly entertaining—behind-the-curtain history of Hollywood’s transformation over the past five decades as seen through the agency at the heart of it all, from the #1 bestselling co-author of Live from New York and Those Guys Have All the Fun. In 1975, five young...

I show you my experiences selling 100,000 copies of my own children’s books to help you master: - Social Media and Advertising - Increasing Visibility - Book Prices and Profits - And Much More! I left my job in 2018 because I made more money writing and self-publishing children's books (picture books, chapter books, middle grade novels) than working full time for someone else. I wanted to write books from home full time for years but was stuck in a life working for other people. Determined to change my life, I set out on a path to live the one I always imagined for my family. I tell you ...

Part memoir, part manifesto, this is the story of a woman determined to go deep inside a business she was raised to hate, so she could save the world—and herself—through advertising. What could possibly go wrong? As a high-level advertising creative director for 14 years, Lu Chekowsky willed...

Finally . . . A book that is totally dedicated to sharing the secrets of successful selling in the pest control & termite industry. If you want to achieve a high level of success in sales, then this is the book for you! In it you'll learn: - Creative methods for selling pest control to your potential clients. - New ideas for selling termite work to your potential clients. - How to build a termite business for doing real estate work. - Methods for building your business from scratch! - Proven strategies for acquiring new clients. - The "secret" sales approach. - How to estimate pricing for ...

This program is read by the author. GIRLS: Generation Z and the Commodification of Everything is a passionate, provocative, and deeply personal journey into the pressures shaping young lives today. Freya India shows that age-old anxieties of girlhood are now being amplified by modern life and...

FDA-Approved My Face Cream: What the Beauty Industry Doesn't Want You to Know About Regulation reveals the legal gap separating a "cosmetic" from a "drug" under the FD&C Act, and how MoCRA (the Modernization of Cosmetics Regulation Act), FTC false-advertising enforcement, "clinically proven" marketing language, and premarket-clearance loopholes let the beauty industry say almost anything about your face. From gene-boosting serum and the hair-loss scandal to talc litigation, hair-relaxer lawsuits, and influencer-driven marketing, it exposes exactly how thin cosmetics regulation actually is ...

Alan Krueger, a former chairman of the president's Council of Economic Advisers, uses the music industry, from superstar artists to music executives, from managers to promoters, as a way in to explain key principles of economics, and the forces shaping our economic lives. The music industry is...

'This book will make you better at your job' – Jonah Berger, bestselling author of Contagious Discover the psychological biases that shape every buying decision – and how to use them in business. Every day we make hundreds of choices, many of them commercial. What shampoo to pick? How much...

Are you thinking about opening a restaurant, bar or nightclub? This is a complex business with a big learning curve. You can either learn by trial and error spending hundreds of thousands of dollars or you can lean from those that have already done it successfully. Chris Seferyn has survived and thrived for 20+ years in the hospitality business. He has literally seen it all when it comes to serving people food and beverages. This book is the distillation of everything he has learned by making all the mistakes that you would make. How do you pick a concept? How do you choose a location? How ...

This book is a comprehensive guide to writing effective ad copy. It covers a wide range of topics, including understanding your target audience, crafting headlines that grab attention, writing body copy that converts, and creating a call to action that gets results. The book also discusses the importance of incorporating emotion, using different media formats, and writing ad copy for social media. Additionally, the book provides tips and tricks for writing ad copy that works and explains how to measure the success of your ad copy. Whether you are a seasoned professional or just starting, ...

As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys—the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world. Never Lost Again chronicles the...

Los Angeles, 1986. Sylvie Rainer makes a living changing what photographs remember. She removes wrinkles. Repairs damaged negatives. Rebuilds backgrounds. Erases reflections, mistakes, and inconvenient people so perfectly that no one can tell they were ever there. Then a powerful advertising executive brings her a private pool-party photograph and points to a woman near the edge. Take her out. Not crop her. Erase her. Sylvie does—and the finished photograph looks completely natural. Days later, another old photograph arrives. Different event. Different year. Same woman. This time Sylvie ...

Are Amazon Ads helping you sell books—or quietly draining your budget? For many authors, Amazon’s advertising dashboard feels like a maze of confusing numbers, unfamiliar terms, and endless choices. Should you use automatic or manual targeting? Which books should you target as comparables? How much should you bid? And how can an ad report sales while still losing money? Amazon Ads for Authors: Step by Step removes the confusion. Written specifically for authors, this practical guide walks you through the advertising process in clear, easy-to-understand language. You’ll learn how to: ...

The complete guide to internet marketing for the kitchen and bath remodel industry is your complete overview of what it takes to maximize your opportunities online in terms of leads, calls, and revenue. There are a number of channels/mediums to consider for your business when you look at the online marketing space. Whatever your business, this audiobook has the plan for you.

"Narrating with a reporter's eye for detail, Rina Raphael delivers an in-depth exploration of the contemporary wellness industry with its laser-like marketing focus on women."- AudioFile Magazine This program is read by the author. Journalist Rina Raphael looks at the explosion of the wellness...

Master Amazon Ads with Battle-Tested Strategies from a Former Amazon Insider Transform your book marketing with the most comprehensive and authoritative guide to Amazon Ads—written by someone who worked behind the scenes at Amazon. Now in its expanded 2nd Edition, "Amazon Ads for Indie Authors" delivers insider knowledge you won't find anywhere else. What sets this book apart? While other advertising guides offer surface-level tips based on limited data, this book dives deep into the Amazon ecosystem, revealing how book advertising truly works within Amazon's complex framework. As a ...

“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF...

Simplicity is arguably the most potent weapon in business—attracting customers, motivating employees, helping outthink competitors, and creating new efficiencies. Yet rarely is it as simple as it looks. Ken Segall’s first book, Insanely Simple, was based on observations gained from twelve...

For the past few years I've worked with doctors, psychologists, sports coaches, tech executives, software CEOs, and corporate consultants who all had the same problem: They needed to differentiate themselves and position themselves as experts - fast. They had high-value skills and provided life-changing results, but struggled to get their message out and felt like they weren't living up to their potential.