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Publisher's Summary

Everyone wants their product to be the next great killer app. But in the increasingly crowded world of mobile content, this pinnacle of success is becoming harder and harder to reach. The iPod, iPhone, and iPad offer tremendous opportunity for the savvy developer to achieve millions of sales, but it's not just about tossing your creation into Apple's AppStore pool and expecting it to swim. Visionary author Rana June Sobhany offers a lively step-by-step process that will enable anyone - from the small independent to the advanced development house--to aggressively position, market, and sell their product.

Mobilize reveals the secrets and techniques that have made her a pioneer in the industry, enabling you to cut through the noise and chaos and sell your app to an audience hungry for the next great thing. She also shares insights from other industry professionals whose secrets will illustrate the vital do's and don'tsyou must address in order to succeed. More than just a book,this is the "seller's development kit" for the mobile age.

©2011 Rana June Sobhany (P)2010 Audible, Inc.

What members say

Average Customer Ratings

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  • 3.4 out of 5.0
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THE READER MADE THE SUBJECT BORING!

What disappointed you about Mobilize?

The reader was so flat and mono tone. She spoke in a run on way, that was very flat and boring. After 20 minutes it was blah, blah, blah. Her voice was distracting from the subject.

What could Rana June Sobhany have done to make this a more enjoyable book for you?

learn how to narrate.

How did the narrator detract from the book?

was extremely flat, and run on.

You didn’t love this book... but did it have any redeeming qualities?

no

Any additional comments?

get another narrator, maybe the subject matter will come across better.

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  • Jonathan J. Cook
  • 10-10-17

useful - even without (needed) refresh

OK - this is long in the tooth now but I thought the one review of this was extremely unfair. The overall strategies are still sound, even though a lot of the info is now old - hopefully an update will come at some stage.
Narration was fine.