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Publisher's Summary

Lean Startup provides a scientific approach to creating and managing startups and gets the desired product to customers' hands faster. The lean startup method teaches you how to drive a startup - how to steer, when to turn, and when to persevere - and grow a business with maximum acceleration.

Too many startups begin with an idea for a product that they think people want. Then they spend months, sometimes years, perfecting that product without ever showing the product, even in a very rudimentary form, to the prospective customer.

When they fail to reach broad uptake from customers, it is often because they never spoke to prospective customers and determined whether or not the product was interesting. When customers ultimately communicate, through their indifference, that they don't care about the idea, the startup fails.

Using the lean startup approach, discussed in this book, companies can create order:

  • Picking the right type of lean startup
  • Lean approach
  • Startup operations management
  • Niche marketing

Lean isn't simply about spending less money. Lean isn't just about failing cheaply. It is about putting a process, a methodology around the development of a product.

Get this amazing audiobook!

©2017 Harry Altman (P)2017 Harry Altman

What members say

Average Customer Ratings

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  • 4.9 out of 5.0
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Start up map

This is a great book on the management of startup companies. I would like to see an update however so that some of the case studies are more up to date. I'd also like to hear about this concept as it applies to services, not just product development. All in all, very much worth the read (or listen)!

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helpful Book!!!

I found this book clear, actionable, and applicable as a brilliant addition to Lean Startup/Design Thinking type methods, and also stands on its own. This book should give you some real insights towards a deeper wisdom of how to design products and services that are truly useful, efficiently and wisely.

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A must for anyone starting a business

I strongly recommend this book for anyone who's running a business, starting a business, or in business school.

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The simple and efficient way to get on the market!

To me, the Lean Startup is about starting a business without having a complete product. I simply loved it even if for entrepreneurs like me, it's something hard to do. I always want it to be perfect but find out that I had problems in the past working too long on something that wasn't wanted.

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Awesome Book..

Excellent...Guide...very....useful......
It'll teach you and give you tips on how start up lean to works, and will give you strategies to be sure you will be successful in the market you chose.....
This is a good resource for me to know Lean and how this work...
Just Grab This Guys....

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Essential Guide to Build Your Lean Startup...

Great Summary:
It tells how valuable points are inside the book...
Awesome Book...Too many startups begin with an idea for a product that they think people want. Then they spend months, sometimes years, perfecting that product without ever showing the product, even in a very rudimentary form, to the prospective customer.Loved it...

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helped me


I really love this book because it consolidates the key principles of Lean and in an easy to understand way, and Its really helped me plan my projects better. You dont have to be an expert to understand it. I refer back to specific chapters a lot when I work though new projects.

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lean start up


I work for one of the largest companies in the world. We have tons of ideas, too many. What we didn't have was a way to prove that people wanted the ideas. My boss challenged me to figure that out and through this book ( and a few others in the series like Lean Customer) I realized we had all the pieces in the company already, we just needed to tie it all together

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Lean Startup...

Awesome Book..
It's really worth purchasing..
This is a good book about Lean Startup. Step by step guides is easy to implement.
listening this is a good resource for me to know Lean and how this work.

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FIVE STARS!!!

If you are serious in starting up on your own, it's best to listen this first. It'll teach you and give you tips on how start up lean to works, and will give you strategies to be sure you will be successful in the market you chose.