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Publisher's Summary

Successful entrepreneurs are those who think better and more successfully than unsuccessful entrepreneurs. One of the most important tools that you can use to make better business decisions is a break-even analysis on every product or service that you offer. Let business expert and world-renowned speaker Brian Tracy show you how to determine your break-even point, how to market and sell your product, and the Seven Step Formula to Profitability. You will learn:

  • How to conduct a break-even analysis on your business
  • The four key elements of marketing strategy
  • The pipeline model of selling effectiveness
  • Four ways to set advertising budgets
  • The importance of viewing your business as a bundle of resources capable of doing many different things
  • The three keys to wealth creation of successful businesses

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2015 Brian Tracy (P)2015 Gildan Media LLC

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