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Publisher's Summary

In today's healthcare maelstrom, therapists are often tossed aside - to the detriment of the patient, the profession, and society's health. Unfortunately, doing therapy as usual does not often result in optimal outcomes or bottom line results for the patient or therapist. Therapists are struggling to carve out a fulfilling, profitable niche, an event that has left many discouraged and even disheartened.

In Cash Therapy Practice, Paul Potter, PT, looks at the private practice model and turns it on its head. Most therapists follow the cash-based model not for the money, but for patient connection, something that is decidedly lacking in modern healthcare. Potter diligently outlines in this manifesto how every therapist can benefit from the advantages of a cash-based practice. It's hard but not impossible to create a dream practice in today's healthcare system - he'll tell you why and how.

Therapists will learn:

How the shift in economics and the Internet has provided a direct connection with potential clients

How to gain an edge marketing directly through social media to your ideal clients

How a cash based practice will hone and perfect your skills

How to take smart, professional risks

How to decide if private practice, away from the large corporations or insurance middlemen, is best for you and your patients

What kind of loss, if any, is acceptable in realizing your dream

How to place a value on your service

How to market directly to your ideal clients

How to develop your team

Why being yourself should be your focus

Enjoy a front seat ride into a new way of thinking and a new way of doing business in the new healthcare economy.

©2015 Paul Edward Potter (P)2015 Paul Edward Potter

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Off putting title in my opinion

As a private practice therapist, specializing in mental health, I was excited about the title, after reading more about the summary I decided to give this book a shot, unfortunately it's about physical therapy and not traditional therapy. I continue to read ahead thinking that I could gain some information from the ideas that were being put forth, however I didn't find them very original or anything I hadn't heard before.