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The Steve Jobs Way

By: Jay Elliot, William L. Simon
Narrated by: Christopher Hurt
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Editorial reviews

The most intriguing bit of contemporary technological history is easily the rise of Apple Computer, and so of course, the most fascinatingly controversial person in that history is CEO Steve Jobs. A company doesn’t grow so large so quickly without stepping on a few toes, making the story of Steve Jobs’ rise, fall, and return to power at Apple a hotly debated topic among industry geeks as well as ordinary consumers. Particularly with the publication of William L. Simon’s unauthorized best-selling biography, iCON Steve Jobs, which notoriously skewered Jobs as a cutthroat overachiever, the debate over whether the “Stevian” style of leadership is worth emulating has become increasingly polarized.

Jay Elliot, former Senior Vice President of Apple who was responsible for corporate operations and overall business planning, reported directly to Steve Jobs during the company’s original boom and its subsequent renaissance. He is therefore in a unique position to dig into the truth behind the mythic man, and does so with the gleefulness of someone who has long been “drinking the Kool-Aid” of how awesome the Apple working environment is. Steve Jobs’ management style and his legion of loyal customers have often been compared to a cult, and Elliot has firmly bought in. In many ways, the subtitle for this book ought to be “A Staunch Defense of Micro-Management”. From his understanding of Jobs’ nit-picky methods as “attention to details” to his dismissal of innovations made during Jobs’ temporary absence from Apple, Elliot’s positive spin never wavers.

At first, it seems surprising that William L. Simon co-wrote this book. As the listen progresses however, similarities between The Steve Jobs Way and iCON become clear. The anecdotal evidence is largely the same for both books, and the main distinction is that Simon previously used these stories to vilify Jobs, whereas Elliott and Simon’s joint effort here glorifies Jobs. When it’s merely a matter of tone that separates these two perspectives on the same history, the choice of narrator is particularly important.

Christopher Hurt is a very solid choice, as most of his voice work is in classics and nonfiction. What could have been a very shallow and sugary take becomes in Hurt’s audio a beguiling and ultimately fairly persuasive portrait of a misunderstood guru. Entrepreneurs looking for insight will enjoy a very sensible-sounding listen, while Apple devotees will still feel that Hurt is on their side. He is careful to keep both feet on the ground, even when the text itself seems to be veering into the territory of simply singing Jobs’ praises. The Steve Jobs Way successfully tips the scales back against the recent spate of Jobs-bashing, but it’s the way Christopher Hurt takes this Apple love-fest with a grain of salt that makes it a worthy listen. —Megan Volpert

Publisher's summary

In iLeadership, Jay Elliot gives the listener the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him - and the mystique of his management style - capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume, and communicate with each other.

Jay Elliot worked side by side with Steve as Senior Vice President of Apple and brings us his deep insider perspective of Steve's singular iLeadership style - which encompasses four major principles: product, talent, organization, and marketing.

Jay shares the lessons that come out of Steve's intuitive approach to show how the creative and technological brilliance of iLeadership can be utilized to drive breakthroughs in any organization, irrespective of size.

©2011 Jay Elliot and William L. Simon (P)2011 Audible, Inc.

Critic reviews

“There have been so many books about Steve Jobs but none that have the vantage point of an insider like this one. The narrative is very engaging and I could not stop reading.... Jay has done a fantastic job to provide insights that we all can use from the man who has inspired two generations of entrepreneurs.” (Naeem Zafar, Lecturer, Entrepreneurship, University of California Berkeley, Haas School of Business)
"Steve Jobs is a revolutionary leader and thinker who has been written about by many people. But for the first time, in The Steve Jobs Way, Jay Elliot brings a deep, insider perspective of Steve Jobs' unique leadership style, which has forever changed our everyday lives and the world around us.” (Howard Behar, former president of Starbucks Coffee International and author of It's Not About the Coffee)
“Christopher Hurt gives an outstanding narration of this insider’s analysis of Steve Jobs’s one-of-a-kind leadership at Apple. Hurt’s casual gravitas is perfect for an analytic business biography; he’s superb at using his vocal tone and phrasing to emphasize crucial points.” ( AudioFile)

What listeners say about The Steve Jobs Way

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  • Overall
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    3 out of 5 stars

Jay Elliot lets us know he is really important

It seems the main point of the book is to let the reader know that Jay Elliot is very important. After you are able to get past the constant name dropping you will find a nice collection of stories written by a person that worked closely with Jobs.

I would not recommend this book to someone looking for leadership skills. But if you are wanting a concise history of Apple and some insight into Steve Jobs you could do worse.

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1 person found this helpful

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    5 out of 5 stars
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    5 out of 5 stars

Very inspiring read and listen at the same time.

I got the essence and the feeling of the author of his real experiences working with Steve Jobs. The stories and examples are so touching and inspiring. I am grateful for this incredible Audio Book and the hard copy.

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Well worth the read/listen

Would you recommend The Steve Jobs Way to your friends? Why or why not?

Great book and nicely performed. It gives great insight into the Steve Jobs the author knew. My only negative comments are related to the author's presumption as to why/how/etc. Steve did what he did. Suffice is to say that Steve would have been the only one to shed light on many of the amazing things he did.

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  • Overall
    3 out of 5 stars

Good read for personal development.

Its a great read for personal development, when you have in-built passion to do something. However, the only thing Steve and hence this book has not focused enough on is to groom and prepare a equally challenging and passionate successor for Apple. Apple has become the greatest company in the world truely because of Steve's vision. However, it can severely damage its value proposition if Steve is out of picture for Apple. I am not sure Tim Cooke has same passion as Steve to lead Apple going forward.

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars

Gave Jobs a real dimension

This book gives an insight into Jobs which is credible and 3 dimensional - something I found lacking from the biography. The author's admiration for Jobs is apparent throughout and the book demonstrates just how Jobs earned it. This book was a good listen.

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  • Overall
    5 out of 5 stars

This is an Excellent Book!

I felt that this was a very good depiction of Steve Jobs and on how his way of thinking! I felt like I got a inside look of the Man behind Apple!

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    3 out of 5 stars

Good read - for the history

I enjoyed the book. The history of Apple was interesting. The author is obviously over-the-top for Steve Jobs.

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  • Overall
    4 out of 5 stars

Good Read

This was a very good book that provides an intimate look at Steve Jobs. The book uses Jobs' approaches to problem solving as examples of business leadership. Largely, I think the book succeeds. It is a bit fawning (to be expected) and the author promotes himself at times (not surprising). The book moves along and is not repetitive. Quite enjoyable.

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More of an Autobiography

I really enjoyed this book, but I kinda felt mislead. I thought that this was going to be more of a leadership book, but it turned out it was more biographical about the Steve Jobs at Apple. It was good, but not what I was expecting.

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Good Inspiring book

Would you listen to The Steve Jobs Way again? Why?

No. I rarely listen to the same thing twice.

Who was your favorite character and why?

The author who played himself. He was Steve's righ hand man for several years and he gave good insite into how Steve Job's ran things and what he expected out of people.

Have you listened to any of Christopher Hurt’s other performances before? How does this one compare?

No. He was good.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

No. It was expected.

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