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Beeronomics
- How Beer Explains the World
- Narrated by: Liam Gerrard
- Length: 8 hrs and 18 mins
- Unabridged Audiobook
- Categories: History, World
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what beer is ALL about
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Publisher's Summary
Beeronomics covers world history through the lens of beer, exploring the common role that beer taxation has played throughout and providing context for recognizable brands and consumer trends and tastes.
Beeronomics examines key developments that have moved the brewing industry forward. Its most ubiquitous ingredient, hops, was used by the Hanseatic League to establish the export dominance of Hamburg and Bremen in the 16th century. During the late 19th century, bottom-fermentation led to the spread of industrial lager beer. Industrial innovations in bottling, refrigeration, and TV advertising paved the way for the consolidation and market dominance of major macrobreweries like Anheuser Busch in America and Artois Brewery in Belgium during the 20th century.
We're now in the era of global integration - one multinational AB InBev, claims 46 percent of all beer profits - but there's a counterrevolution afoot of small, independent craft breweries in America, Belgium and around the world. Beeronomics surveys these trends, giving context to why you see which brands and styles on shelves at your local supermarket or on tap at the nearby pub.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- thfiv
- 02-04-20
Beer is our world.
This is real economics. The economics that shaped and continue to effect our world. To not know “beeronomics” is to be ignorant of history.
May God bless the authors and those involved in the non-industrial lager complex.
1 person found this helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- miketobias01
- 08-15-18
Great and Informational
A must listen too book. should listen too it at least once a month. Cheers!