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Beeronomics
- How Beer Explains the World
- Narrated by: Liam Gerrard
- Length: 8 hrs and 18 mins
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On the night of April 17, 1945, Allied planes dropped 111 bombs on the Burghers' Brewery in Pilsen, Czechoslovakia, destroying much of the birthplace of pilsner, the world's most popular beer style and the best-selling alcoholic beverage of all time. Still, workers at the brewery would rally so they could have beer to toast their American, Canadian, and British liberators the following month. It was another twist in pilsner's remarkable story.
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Did you know you can make real money by making and selling your own beer? Do you have a passion for brewing new flavors of beer and want to make a living selling your refreshing drinks? Are you looking for a business that is always in demand? Consider starting a brewery! A start-up brewery is not all about just brewing good beers. Passion can only get you so far, and the cold, harsh truth of reality is that to succeed, you need an actual plan if you don’t want to end up miserable and broke.
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Publisher's Summary
Beeronomics covers world history through the lens of beer, exploring the common role that beer taxation has played throughout and providing context for recognizable brands and consumer trends and tastes.
Beeronomics examines key developments that have moved the brewing industry forward. Its most ubiquitous ingredient, hops, was used by the Hanseatic League to establish the export dominance of Hamburg and Bremen in the 16th century. During the late 19th century, bottom-fermentation led to the spread of industrial lager beer. Industrial innovations in bottling, refrigeration, and TV advertising paved the way for the consolidation and market dominance of major macrobreweries like Anheuser Busch in America and Artois Brewery in Belgium during the 20th century.
We're now in the era of global integration - one multinational AB InBev, claims 46 percent of all beer profits - but there's a counterrevolution afoot of small, independent craft breweries in America, Belgium and around the world. Beeronomics surveys these trends, giving context to why you see which brands and styles on shelves at your local supermarket or on tap at the nearby pub.
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Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- thfiv
- 02-04-20
Beer is our world.
This is real economics. The economics that shaped and continue to effect our world. To not know “beeronomics” is to be ignorant of history.
May God bless the authors and those involved in the non-industrial lager complex.
1 person found this helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- miketobias01
- 08-15-18
Great and Informational
A must listen too book. should listen too it at least once a month. Cheers!
