Beeronomics
How Beer Explains the World
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Beeronomics
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Narrated by:
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Liam Gerrard
About this listen
Beeronomics covers world history through the lens of beer, exploring the common role that beer taxation has played throughout and providing context for recognizable brands and consumer trends and tastes.
Beeronomics examines key developments that have moved the brewing industry forward. Its most ubiquitous ingredient, hops, was used by the Hanseatic League to establish the export dominance of Hamburg and Bremen in the 16th century. During the late 19th century, bottom-fermentation led to the spread of industrial lager beer. Industrial innovations in bottling, refrigeration, and TV advertising paved the way for the consolidation and market dominance of major macrobreweries like Anheuser Busch in America and Artois Brewery in Belgium during the 20th century.
We're now in the era of global integration - one multinational AB InBev, claims 46 percent of all beer profits - but there's a counterrevolution afoot of small, independent craft breweries in America, Belgium and around the world. Beeronomics surveys these trends, giving context to why you see which brands and styles on shelves at your local supermarket or on tap at the nearby pub.
©2017 Johan Swinnen (P)2017 TantorListeners also enjoyed...
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Everyone knows how to drink beer, but few know how to really taste it with an understanding of the finer points of brewing, serving, and food pairing. Discover the ingredients and brewing methods that make each variety unique, and learn to identify the scents, colors, flavors, and mouthfeel of all the major beer styles. Recommendations for more than 50 types of beer from around the world encourage you to expand your horizons. Uncap the secrets in every bottle of the world's greatest drink!
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On the night of April 17, 1945, Allied planes dropped 111 bombs on the Burghers' Brewery in Pilsen, Czechoslovakia, destroying much of the birthplace of pilsner, the world's most popular beer style and the best-selling alcoholic beverage of all time. Still, workers at the brewery would rally so they could have beer to toast their American, Canadian, and British liberators the following month. It was another twist in pilsner's remarkable story.
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3 out of 5 stars
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Poor Narration, Odd Prioritization.
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International Business Strategy: Business Expansion
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- Unabridged
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Overall4.5 out of 5 stars 28
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Performance4.5 out of 5 stars 28
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5 out of 5 stars
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Excellent case study
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Performance4.5 out of 5 stars 221
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Story4.5 out of 5 stars 219
With origins 8,000 years in the past, beer brewing has held a prominent place in many and diverse cultures the world over. A university professor with more than 30 years' experience in the brewing industry, Professor Charles W. Bamforth is ideally suited to lead these engaging lectures on beermaking.
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5 out of 5 stars
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Perfect
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Very informative, wish it was longer
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Great and Informational
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May God bless the authors and those involved in the non-industrial lager complex.
Beer is our world.
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