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Publisher's Summary

So You Want to Start a Brewery? is the first-person account of Tony Magee's gut-wrenching challenges and heart-warming successes in founding Lagunitas Brewing Company.

In just 20 years, the company has grown from a seat-of-the-pants, one-man operation to be the fifth largest--and the fastest growing--craft brewer in the United States. This equal part memoir, narrative, and business story is an illuminating yet hilarious account anchored strongly in time and place as a one-of-a-kind, made-in-America journey that culminates with the success of one of the nation's most popular and enduring craft beer brands.

©2012, 2014 Tony Magee (P)2015 Audible Inc.

What members say

Average Customer Ratings

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I did not even like beer before I read this book!

Would you consider the audio edition of So You Want to Start a Brewery? to be better than the print version?

I enjoyed this so much! Don't know why I even started this book. I have no interest in starting a brewery or drinking beer. I am a whiskey & Tequila man. Now I am trying different beers, going to craft beer festivals an loving life. This book has a strange way of reaching out and grabbing your interest and attention. My next vacation I want to go to this brewery in CA. Read it , you will love it and appreciate life a little more. It may cure what "ales" you.

What was one of the most memorable moments of So You Want to Start a Brewery??

Page 1 to the End. Undercover beer is great.

What about Brett Barry’s performance did you like?

I am visually impaired so audio is my life. He was GREAT.

17 of 17 people found this review helpful

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    4 out of 5 stars
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  • Zack
  • Whitehouse Station, NJ, USA
  • 03-07-15

If you like their beer, you'll like this book

This book is highly reflective of the beer Lagunitas makes. It's not a conformist and not based on any style. It's a bit rambling but overall enjoyable. Interesting addition to the craft beer writing scene.

7 of 7 people found this review helpful

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Great read if you are home brewer with dreams

I enjoyed the candid and realistic inside of starting up brewing company. Tony is very resourceful, no doubt had a vision to pursue his dream, and "it is nice to have friends".

5 of 5 people found this review helpful

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Great book

Loved the story and a great narrator. Motivatonal and funny. I would listen to it again definitely one of my favorite books ive ever listened to.

Cheers!

3 of 3 people found this review helpful

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A man of passion humility and luck!

Tony Magee is it true pioneer and his hard work and dedication to the craft beer industry as far above the rest! this book is an easy listen , full of knowledge passion and goes in great detail of the trials sacrifice and dedication 1 man over came to pursue his dream.

7 of 8 people found this review helpful

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    2 out of 5 stars
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    2 out of 5 stars

Repetitive and Self Indulgent

I listen to alot of great books; this wasn't one of them. I found it significantly repetitive and self indulgent. I wish I could get a quarter back for everytime the author yammered the words, "I digress". Besides being slightly annoying and erratic I found the author's self love of his own writing/ print and vagueness regarding the actual business back story hard to stomach. I wanted to like this book but ultimately its flavor profile fell flat.

4 of 5 people found this review helpful

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good story with even better narration.

Tony McGee's story is interesting in its own right. However it's Brett Barry's narration that really brings it to life and makes it a joy to listen to.

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Fun Story!

Very entertaining read, conveys a few life lessons, and made me appreciate the Lagunitas brand, as well!

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n Heidi just Jan to ok is kind El Dre b de to go .

we to do have years is we head to l it's ok is him the he do it to go l it to I it I'm he I'm on to see what to do to in the

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  • Dave
  • Whittier, CA
  • 05-28-18

I Love Lagunitas...But I Digress

By the time I got around to listening to this one, Lagunitas had been bought out by Heineken. Hopefully, the beer continues to taste as good as it has in the past, but it's fair to say the sale left a bad taste in a lot of people's mouths as many complained one of great craft breweries selling out.

This book, written before the Heineken deal, is not a biography, but a business memoir, stresses author and Lagunitas founder Tony Magee. Mainly, it's a lot of stories about the breweries early days -- how it got founded, how it moved from one location to another to another, and some of the obstacles it came up against. Magee often apologizes for his digressions, but in the end that's what this book feels like -- one digression after another with little to hold it together. I can't imagine it appealing to people who aren't diehard craft-brewing or Lagunitas fans.

The audiobook isn't helped much by Brett Barry's narration. Technically, there's nothing wrong with Barry and I'd be happy to hear him read other books. But here, his narration mixed with Magee's words make the author sound like someone you would not want to hang out at a bar and have a few drinks with.

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  • H. Daniel
  • 07-15-18

Interesting but only scratched the surface

Whilst this was an interesting read (listen) I was often left with the sense that the author would write some details regarding the business and then throw everything down to luck or a summarisation of everything into a single paragraph. Not the business book I was expecting, but an interesting story of a startup none the less.