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На крючке. Как создавать продукты, формирующие привычки
- Нир Эяль. Ключевые идеи. Аудиокнига
- Narrated by: Ольга Ганкова
- Length: 28 mins
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На крючке. Как создавать продукты, формирующие привычки
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Publisher's summary
Нир Эяль - израильский и американский писатель, предприниматель и венчурный инвестор, консультант высокотехнологичных компаний Кремниевой долины. Его книга "На крючке. Как создавать продукты, формирующие привычки" - действительно лучшее в мире пособие по маркетингу, который формирует у покупателя желание использовать продукт снова и снова. Эта книга занимает первое место сразу в двух категориях Amazon: "Бизнес-исследования и разработки" и "Наука менеджмента", и второе место в категории "Продажи и маркетинговые исследования". Конечно, каждый бизнес уникален - но за многие годы изучения видеоигр, приложений, мессенджеров и соцсетей Нир Эяль пришел к выводу, что весь процесс "ловли потребителя на крючок" состоит из четырех компонентов: триггер, действие, награда, инвестиция. Послушайте аудиосаммари "На крючке" - и вы поможете потребителю совершить эти четыре шага, создавая продукты, вызывающие настоящую привязанность
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