Regular price: $19.95

Free with 30-day trial Membership
Membership details Membership details
  • 30 days of membership free - plus an audiobook, on us.
  • 1 credit a month after trial - good for any title.
  • Easy exchange. Don't love book? swap it for free.
  • Exchange books you don't like
  • After your free trial, Audible is $14.95 a month
OR
In Cart

Publisher's Summary

Ruben Soto gives us an insightful and informative history of the leading Spanish-language television network in the United States.

This book will show you how Univision changed American television from an all English-format to one that includes Spanish. You will also hear how Univision convinced advertisers that Hispanics had huge purchasing power.

Univision created many celebrities such as Don Francisco, Cristina Saralegui, Jorge Ramos, Maria Elena Salinas, Teresa Rodriguez, Myrka Dellanos, Maria Celeste, Barbara Bermudo, Pamela Silva Conde, Lili Estefan, Raul de Molina, Rodner Figueroa, and many more who became household names in the Hispanic community.

Spanish-language television has grown immensely in the United States due to Univision's popularity and to the growing Hispanic population in the United States. The Hispanic population in the US is estimated to be over 50 million with a purchasing power of $1.5 trillion. Hispanics enjoy watching television, and Univision continues to be the most popular Spanish-language television network in the country.

©2015 Ruben Soto (P)2015 Ruben Soto

What members say

Average Customer Ratings

Overall

  • 4.3 out of 5.0
  • 5 Stars
    1
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Performance

  • 3.0 out of 5.0
  • 5 Stars
    0
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    0

Story

  • 4.0 out of 5.0
  • 5 Stars
    0
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.