Your audiobook is waiting…

LeBron, Inc.

The Making of a Billion-Dollar Athlete
Narrated by: Chris Abell
Length: 5 hrs and 35 mins
4.5 out of 5 stars (67 ratings)

$14.95/month after 30 days. Cancel anytime.

Publisher's Summary

From the New York Times best-selling author of Return of the King comes the story of LeBron James' incredible transformation from basketball star to sports and business mogul.

With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. 

LeBron, Inc. tells the story of James' journey down the path to becoming a billionaire sports icon - his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his roller coaster last season in Cleveland and high-profile move to the Lakers, LeBron, Inc. shows how James has changed the way most elite athletes manage their careers and how he launched a movement among his peers that may last decades beyond his playing days.

©2019 Brian Windhorst (P)2019 Hachette Audio

Critic Reviews

"Windhorst knows himself some LeBron, as he demonstrates here in detailing how a basketball player transformed himself into a shrewd entrepreneur worth well over a billion dollars.... A fascinating look inside the prototype for the new corporate athlete." (Booklist)

What members say

Average Customer Ratings

Overall

  • 4.5 out of 5 stars
  • 5 Stars
    52
  • 4 Stars
    12
  • 3 Stars
    2
  • 2 Stars
    1
  • 1 Stars
    0

Performance

  • 4.5 out of 5 stars
  • 5 Stars
    45
  • 4 Stars
    10
  • 3 Stars
    4
  • 2 Stars
    1
  • 1 Stars
    0

Story

  • 4.5 out of 5 stars
  • 5 Stars
    47
  • 4 Stars
    7
  • 3 Stars
    4
  • 2 Stars
    1
  • 1 Stars
    0
Sort by:
  • Overall
    5 out of 5 stars

Awesome book

I highly recommend this book If you are a fan or an aspiring business. Fantastic

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great chronology of LeBron's life off the court

Windhorst does a great job at giving detailed history of how LeBron James became so success in his off the court business and after reading this book you will get a better understanding of why LeBron chose the Heat and Lakers when he did in free agency

  • Overall
    5 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    5 out of 5 stars
  • Ryan
  • St. Louis
  • 04-11-19

Great look at the business mind of LeBron

I love basketball and love Windhorst on ESPN and podcasts. Him writing about LeBron as a player, not so interesting. But his business moves I was all in. I breezed thru this book in 1.3 days. Great listen.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Amazing

This book is one of the best business books I’ve ever read. It’s a business biography on Lebron James. Learned so much about the value of ownership and team leadership. This is a book I’ll gift to many friends in the years to come.

0 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Awesome book!!!!!

This was a great read I literally could not put it down. There is so much detail and back stories it will inspire you to be your best!

0 of 1 people found this review helpful