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Publisher's Summary

ESPN's rise is one of the most remarkable stories about business and sports in our time, and nobody can tell it better than George Bodenheimer.

It may be hard to believe, but not long ago, getting sports updates was difficult and frustrating. ESPN changed everything.

George Bodenheimer knows. Initially hired to work in the mailroom, one of Bodenheimer's first jobs was to pick up sportscaster Dick Vitale at the Hartford airport and drive him to ESPN's main campus - a couple of trailers in a dirt parking lot. But as ESPN grew, so did George's status in the company. In fact Bodenheimer played a major part in making ESPN a daily presence not just here but all over the world.

In this business leadership memoir - written with best-selling author Donald T. Phillips - Bodenheimer lays out ESPN's meteoric rise. This is an audiobook for business listeners and sports fans alike.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2015 George Bodenheimer, Donald T. Phillips (P)2015 Hachette Audio

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A Fabulous, inspirational and interesting book

A fabulous book for anyone who loves sports! A great story from the mailroom to the boardroom- George Bodenheimer's inspirational career at ESPN.
And proceeds go to the Jimmy V foundation ( for cancer research).
ESPN - sounds like a great place to work!


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Fantastic in so many ways

One of the best business/organisation leading books I gave read, as a sports fan, an incredible journey and an inspirational story. I loved it.

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Excellent History of Bodenheimer and ESPN

Bodenheimer highlights the historic impact that ESPN has had on sports and history while also communicating key leadership principles. I recommend this book especially for those who study and appreciate the business of sports. Also, I am very appreciative that all proceeds support the V Foundation.

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  • Matt L.
  • 05-18-15

Fantastic book

I wasn't expecting great things but as a sports professional with a long journey to make I thought I'd give it a go.

Really well written giving personal insight into the growth of a company I knew little about.