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Publisher's Summary

In April 1999, Entertainment Weekly asked its readers what many were surely wondering to themselves: How did wrestling get so big?

As a consequence of the heated ratings competition between World Championship Wrestling (WCW) and the World Wrestling Federation (WWF), the spectacle had taken over Monday nights on prime-time cable television. But in a departure from the family-friendly programming produced by the last industry boom - the 1980s wave, which made household names of Hulk Hogan, "Rowdy" Roddy Piper, and Andre the Giant - the new era of wrestling combined stunning athleticism with a raunchy sex appeal, engrossing story lines, and novel production techniques that reflected a changing society and its shifting values. 

Once again, wrestling was a ubiquitous phenomenon - only this time, it seemed as though the fad would never end. With both WCW and WWF expanding into other forms of entertainment - movies, video games, music, and the like - the potential for growth appeared to be limitless. 

But with uncertainty surrounding its corporate future, and increasingly uninspired programming eroding its audience, WCW stood on the verge of collapse. Three years into a five-year plan devised by its charismatic leader - a former Blue Ribbon Foods salesman named Eric Bischoff - the company whose unexpected ascension initiated the entire boom was operating on borrowed time. 

For by the end of the five-year plan, WCW ceased to exist.

But Nitro is a story about much more than WCW and the Monday Night Wars. It is a story of an era, a time in which the media and cultural landscape precipitated - and later supported - pro wrestling's mainstream popularity. It is a story of how a company made in the image of an intuitively brilliant risk-taker betrayed its original promise. It is a story of how a handful of men, each struggling with their own limitations, facilitated a public obsession that changed television forever.

*Features interviews and comments from 120+ WCW/TBS employees*

©2018 Guy Evans (P)2020 Guy Evans

What listeners say about Nitro

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way better than the death of wcw

Guy Evans took the time to interview key executives that were actually there and knew what was going on behind the scenes at the corporate level. Bryan Alvarez and RD Reynolds' the death of wcw as entertaining as it is was based off of 3rd hand information and an axe to grind with Eric Bischoff. If you are looking for the definitive WCW book this is the book for you.

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SO good, it brought me to anger tears!

I was a huge wcw fan, and was aware of some of this stuff going on. But I didn't know ALL of this went on!

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Fun Listen

It's about the most in-depth retelling of the Nitro era ever. I knew most of it going in, but I learned some things and a few more details about what I already knew. The narrator is great and the story flows well. Some parts get glossed over a tad, but you could write a book about a lot of the topics covered. If you're into pro wrestling history (why else would you be reading this?) then it's a must-buy in my mind.

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a must listen for wrestling fans

The Monday night wars was the biggest time if pro wrestling history. This is the story of WCW nitro and the in depth analysis of what was a success and what ultimately went wrong.

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The Best Book on The Monday Night Wars

Can't suggest this book enough. This is my favorite era of wrestling for many reasons and I have always tried to fully understand what ultimately contributed to the complete collapse of WCW. Guy Evans demonstrates very clearly what the internal and external issues were that Bischoff faced. It's so detailed and well-researched that I started to get stressed as he described the mismanagement of WCW & Turner Broadcasting.

Highly recommend this book for all serious wrestling fans.

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Excellent Account of the WCW story

Guy Evans has produced probably the most thorough & reliable account of the WCW story. Evans talks to people in many facets of the companies involved and actually has the facts to back up the narrative.

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BEST WCW BOOK EVER

I honestly thought I knew everything about WCW. This book had information that I never would have imagined. I loved it, especially the Ted Turner Corporate side of things.
The last bit of knowledge I needed for WCW closure came from this book. It all finally makes sense now that this book broke all sides down from all parties perspectives. Amazing book for wrestling fans.
Top 5 Best Wrestling book👍
Thank you Guy Evans for such a great book.

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great listen!

I loved this book! I learned so much regarding the rise and fall of WCW. Guy Evans really did some serious research.

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A wrestling fan necessity

Having read "The Death of WCW", and being a huge fan of the Monday Night Wars, I didn't think there was this much left to learn about how this all went down! This book is amazing and really does a fantastic job of giving an unbiased view of the circumstances that led to the demise of WCW.

The audio presentation is amazing! I was especially amused by the occasional Dusty Rhodes impersonation! I would love Guy Evans to just keep breaking down wrestling on this level, and will definitely be checking to see if there's more where this came from!

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A thoroughly well-researched and entertaining book

This was an amazingly engrossing read. If you've a fan of professional wrestling, this is a must-buy as it covers EVERYTHING related to WWF's Arch-Enemy from the creation of WCW in the late 80s to the day that Vince McMahon bought it in 2001. I honestly don't think of a single thing that was missing from this book. It's long, but if you're into this subject matter, it'll be one of the best audiobooks you could ever invest in.

The author, Guy Evans, also did the narration for this audiobook and knocked it out of the park in that regard. He's got an easy-going voice that sounds both soothing and authoritative. I listened to him talk for hours on Turner's financial statements and television production equipment and never got bored.

Can't wait to buy Guy's next book!

1 person found this helpful

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  • Amazon Customer
  • 08-18-20

Good, not great

This book is stuffed with fascinating insights into the juggernaut that was Nitro and Guy Evans is to be commended for compiling it into a singular narrative.

However, some of the excerpts and quotes could have been condensed for clarity and length, becoming a distraction instead of a plus. Some of the artistic flourishes are trying a bit too hard to reach for a grander meaning in what is essentially a business story.

Additionally, while Evans gets a plus for effort in recreating some of wrestling's greatest voices, the performance overall was subpar.

Definitely one for existing fans of wrestling.

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  • Philip
  • 07-25-20

what is this voice?

i can't take this fake voice longer than 20 minutes. i think the reader is from the west country but this could just be an Englishman doing his best american accent? I can't take it, it goes from smooth english, to west country twang to replacing all "t" for "d" ('straddagie' [aka strategy] or 'addedude' [aka attitude]). it is awful. the content is intriguing but someone else ought to read it

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  • Lloyd Houston
  • 06-22-22

A Gripping Tale, Idiosyncratically Pronounced

A brisk, detailed, and gripping account of the rise and fall of WCW in the 90s and 00s (slightly let down by a narrator who can't pronounce some fairly basic vocabulary...)

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  • Steven Whyte
  • 05-25-22

A great listen for any wrestling fan

It's a story that's been retold hundreds of times but if you were keen to know the more intricate detailings of WCW from the behind the scenes at TV to decisions taken by Network executives then this is a must listen.

Guy is clearly a terrific and knowledgeable writer who does a very decent job of narrating his own tale. It may have been lifted by a more complete experienced voice in the audiobook game but it never becomes uninteresting or a grind to listen to.

As Vince McMahon would say:
"It's such good s***"

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  • Anonymous User
  • 04-28-22

5 Stars

Fantastic book from start to finish, devastated it’s over now and I need to listen to something else

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  • grif
  • 04-11-22

a complete understanding

this book details everything you think you know and proves you wrong. just amazing.

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  • Amazon Customer
  • 04-06-22

The best WCW book around.

So much detail. Absolutely fascinating. Loved wcw must have for every fan.I would highly recommen.

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  • Jim Johnson
  • 03-04-22

Outstanding

really enjoyable detailed trip back in time to tell the WCW story. A recommendation for all wrestling fans

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  • santos5050
  • 02-16-22

An Excellent History of Nitro

I would honestly treat this as the definitive history of Nitro. Really excellent listen.

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  • Anonymous User
  • 11-24-21

Detail is unbelievable

the research gone into this is excellent and I've been wanting to check this out since the launch... very long winded at times but everyone who listens to this will undoubtedly learn something new.

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  • Nicholas Douglas
  • 06-20-21

Fantastic!

As child in the 90s I was a huge WCW fan. I can't across this book and honestly didn't expect too much but it is an incredibly comprehensive story detailing the history of the WCW.

Very well written and told.

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  • Amazon Customer
  • 02-04-21

A well written and narrated insight in the rise and fall of WCW

Guy Evans has put together an enjoyable to follow recounting which transitions easily between statements and facts about not only WCW but the workings in TNT and the way they viewed the product. His narration is emotive when quoting some of these larger than life personalities whilst being paced and matter-of-fact when explaining the rest like any good history lecture. A great pickup for any wrestling fan or anyone who wants an insight to what was once the biggest federation in one of the most unique entertainment mediums.

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  • Amazon Customer
  • 01-18-21

awesome book

best book on this topic that I have listen to, very detailed and well researched, highly recommend

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  • Anonymous User
  • 10-14-20

Excellent Audiobook

Great listen, really went into detail fantastic book if you enjoyed wrestling and WCW in the 90s you need to listen to this book.